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From eBay to e-commerce

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7 Responses

  1. Terry says:

    Ebay is a pretty cost effective in relation to the PPC except as you say your competition is clearly rtying undercut you at every turn.

    PPC gives you more scope for increasing your prices and although can be expensive, done correctly can become very rewarding.

    I have found that it is best to utilise Ebay alongside PPC balanced with natural listings!!

    • Rob Watson says:

      I guess Terry, the main aim is to be whereever your customer is.

      PPC, Organic, ebay, amazon, shopping comparison websites, etc.

      It’s alot to manage, but if you get the right systems in place, you will win.

  2. Simon says:

    Nice article..

    Ive seen many many e-commerce retailers (particularly manufacturers selling direct) struggle with providing a great enough level of service and getting lots of negative feedbacks. Id suggest to anybody before they enter the world of retailing online to give ebay a go. Its a great training ground in giving great service.

  1. July 30, 2010

    […] This post was mentioned on Twitter by Supplyant Web, Simon Morton. Simon Morton said: http://digs.by/cKl78K robs article on e-commerce v ebay […]

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    […] independent online specialists of the kind that Rob Watson talked about in his 2010 guest blog face a growing challenge from big-name retailers entering the bathrooms space for the first […]

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