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Marketing push ahead of Clas Ohlson’s Newcastle opening

Graham Soult August 10, 2011 Advertising, Campaigns, Home and DIY, Marketing, Online, Overseas, Property 8 Comments

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Clas Ohlson billboard, Gateshead (8 Aug 2011). Photograph by Graham Soult

Clas Ohlson billboard, Gateshead (8 Aug 2011)

Everything seems to be gearing up nicely for the opening of Newcastle’s Clas Ohlson store, just two weeks today on Wednesday 24 August.

The Northumberland Street store’s hanging signage (below) has now been in place for a week or two, and there seems to be a big … Continue Reading

Will UGO back? Checking out Britain’s newest supermarket chain

Graham Soult May 08, 2011 Advertising, Brands, Customer Service, Independent Stores, Marketing, Supermarkets 20 Comments

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Signage at UGO store, Eston (4 May 2011). Photograph by Graham Soult

Signage at UGO store, Eston (4 May 2011)

Since first meeting them at the UGO launch press conference back in January, it’s been a pleasure to develop a really good relationship with the key people at both the … Continue Reading

Haldanes pledges that UGO will be “the icing on the Netto cake”

Graham Soult January 25, 2011 Advertising, Brands, Campaigns, Marketing, Supermarkets 10 Comments

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UGO cake

UGO cake

Following my recent post about Asda’s divestment of 39 surplus Netto stores, I had the pleasure of being invited to my first press conference last Friday, in Leeds. 

Appropriately held just a short distance from Asda’s corporate HQ, the event was organised by Haldanes, the fledgling independent grocer who, as I blogged before, … Continue Reading

M&S’s gain is Morrisons’ loss

Graham Soult November 18, 2009 Advertising, Fashion Stores, Supermarkets No Comments

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M&S store

M&S store

The news that the current boss of Morrisons, Marc Bolland, is to become the new Chief Executive of Marks & Spencer brings to an end months of speculation in the retail industry about who would – and should – succeed Sir Stuart Rose. Though Bolland’s name had been mentioned as a possible candidate, the announcement comes as something of a surprise, with retail commentators … Continue Reading