Alworths confirms Alloa opening, and heads to Hertford and Tiverton

Graham Soult

Retail consultant, writer, blogger; helping retailers via CannyInsights.com and CannySites.com. Say hello on Twitter at @soult!

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5 Responses

  1. John says:

    I imagine that those who are eager to identify new alworths locations at the earliest possible opportunity, will now add daily BT telephone directory searches to their strategy!

    As to alworths creating a “new feel” for their shops, I don’t think that is necessary. I would have thought that one of the best ways to grab goodwill without infringing IP rights is to somehow re-create the feel. There are lots of people, myself included, who go back a long way as customers of Woolworths, and it is that feel rather than the name that is, in my opinion, a key feature. I cannot think of any aspect of Woolworths that was relevant to me being a customer for decades that in any way transcends to an on-line operation.

    I have childhood memories of some branches of Woolworths in the 1950’s which dated back decades and had not yet been modernised (eg. Loughton in Essex). So there were mahogany counters, bare floorboards, and those rather sinister looking gas light fittings that they used in power cuts. You can see one of those fittings at the top of this image which is from Kirkwall store: http://pics.orkneycommunities.co.uk.s3.amazonaws.com/5069.jpg

    The cheeky thought arises of a “heritage” alworths branch (or part of a branch) that is fitted out in the style of that era – complete with those gas fittings (if anyone knows where you might get them from).

  1. July 22, 2010

    […] Having been occupied by a discount book store (Publishers Book Clearance) from April last year until just a few days ago, the Mostyn Street premises will reopen as Alworths on 13 August – earlier, it would seem, than the unofficially revealed new Alworths stores in Hertford and Tiverton. […]

  2. August 5, 2010

    […] the retailer’s 14th, following the upcoming openings of new shops in Llandudno (13 August), Tiverton (27 August) and Hertford (date […]

  3. October 29, 2010

    […] date, the Alworths in Alloa, Clackmannanshire and the relocated Didcot shop are the only ones of the retailer’s 14 stores not to be […]

  4. November 17, 2010

    […] is apparently providing Alworths with a new source of potential store locations. The first, in Alloa, opened in July, and it seems unlikely that Newark and Maidenhead will be the […]

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