Alworths confirms Alloa opening, and heads to Hertford and Tiverton

Graham Soult

Retail consultant, writer, blogger; helping retailers via CannyInsights.com and CannySites.com. Say hello on Twitter at @soult!

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5 Responses

  1. John says:

    I imagine that those who are eager to identify new alworths locations at the earliest possible opportunity, will now add daily BT telephone directory searches to their strategy!

    As to alworths creating a “new feel” for their shops, I don’t think that is necessary. I would have thought that one of the best ways to grab goodwill without infringing IP rights is to somehow re-create the feel. There are lots of people, myself included, who go back a long way as customers of Woolworths, and it is that feel rather than the name that is, in my opinion, a key feature. I cannot think of any aspect of Woolworths that was relevant to me being a customer for decades that in any way transcends to an on-line operation.

    I have childhood memories of some branches of Woolworths in the 1950’s which dated back decades and had not yet been modernised (eg. Loughton in Essex). So there were mahogany counters, bare floorboards, and those rather sinister looking gas light fittings that they used in power cuts. You can see one of those fittings at the top of this image which is from Kirkwall store: http://pics.orkneycommunities.co.uk.s3.amazonaws.com/5069.jpg

    The cheeky thought arises of a “heritage” alworths branch (or part of a branch) that is fitted out in the style of that era – complete with those gas fittings (if anyone knows where you might get them from).

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