Alworths comes to Llandudno

Former Woolworths in Llandudno (25 Sep 2009). Photograph by Graham Soult

Former Woolworths in Llandudno (25 Sep 2009)

Well, that’s a coincidence. Having blogged about the former Woolworths in Llandudno just a couple of days ago, Alworths has announced today that it will be taking over the site for its 11th store – and its first in Wales.

Having been occupied by a discount book store (Publishers Book Clearance) from April last year until just a few days ago, the Mostyn Street premises will reopen as Alworths on 13 August – earlier, it would seem, than the unofficially revealed new Alworths stores in Hertford and Tiverton.

Former Woolworths and Publishers Book Clearance, Llandudno (25 Sep 2009). Photograph by Graham Soult

Former Woolworths and Publishers Book Clearance, Llandudno (25 Sep 2009)

I’ve made a bit of a habit lately of rumbling Alworths’ store plans ahead of the official announcements – probably to the despair of the lovely PR people – so all credit to MD Andy Latham and his team for getting one over me with this latest news!

The only whiff I got ahead of time was somebody finding Soult’s Retail View yesterday via a search for ‘Alworths Llandudno’ (which naturally piqued my curiosity), coupled with an awareness that the Llandudno site was now vacant again.

Pound-Mart's Cupar store (now Alworths), prior to closure. Photograph courtesy of Pound-Mart

Pound-Mart’s Cupar store (now Alworths), prior to closure. Photograph courtesy of Pound-Mart

Interestingly, just like the new Llandudno shop, several of the latest Alworths stores occupy former Woolies units that have temporarily housed other retailers – including those in Forfar and Cupar (previously Pound-Mart), and Hertford (formerly Well Worth It). As well as monitoring the BT Phone Book, it seems I need to keep an eye out for ‘end of lease’ sales as a possible sign of an impending Alworths.

Heading to Llandudno (20 Sep 2009). Photograph by Graham Soult

Heading to Llandudno (20 Sep 2009)

Talking about the Llandudno outlet, Andy Latham rightly flags up that it will be Alworths’ “first coastal store”, and that Alworths will therefore “tailor the ranges accordingly”. In addition to the usual Alworths ranges, “holiday essentials and a range of beach toys” are promised during peak summer months.

Llandudno from the Great Orme (20 Sep 2009). Photograph by Graham Soult

Llandudno from the Great Orme (20 Sep 2009)

This sounds like a canny move – after all, Llandudno is a vibrant and highly attractive seaside resort, that still attracts a great many holidaymakers to enjoy the Great Orme Tramway, the Haulfre Gardens, and the town’s impressive pier. The top end of Mostyn Street has reportedly suffered from the loss of Woolworths, so a store that caters equally for both locals and visitors may be just what’s needed to perk things up again.

Empty unit in Llandudno's Mostyn Street (25 Sep 2009). Photograph by Graham Soult

Empty unit in Llandudno’s Mostyn Street (25 Sep 2009)

Just as Alworths’ press release for the Alloa store was interesting in flagging up its plans to open a further seven stores in Scotland “over time”, the Llandudno announcement reveals ambitious plans for Wales too. Latham reveals that the fledgling chain is “looking at a variety of other sites in both North and South Wales and we are looking to open a minimum of five more Alworths stores in Wales over the next year.”

This inevitably raises the question of where in Wales Alworths might open up next. As we know, many of the old Woolies sites have been snapped up already, including several – among them Barmouth, Cardigan, Chepstow, Porthmadog and Pwllheli – by The Original Factory Shop, a retailer with a product mix not too dissimilar to that of Alworths.

Of the three vacant Woolies sites in Wales that I blogged about a couple of days ago – in Caernarfon, Holyhead and Colwyn Bay – the former would seem the most likely potential location for an Alworths. Colwyn Bay, in contrast, has quite a bit of competition already, including Home Bargains, Instore and Argos in the buzzing Bayview Shopping Centre, and the planned branch of The Original Factory Shop that I mentioned in my earlier post.

When I first blogged about Holyhead back in November, I remarked that it was “just the kind of place where the closure of Woolies has left a really big hole.” I continued: “Though there is a Wilkinson on one of the out-of-town retail parks, I couldn’t spot any department store or good quality variety store in the town centre – just the type of gap that a store like Alworths could hopefully fill in the future.”

With Alworths now making its presence felt in North Wales, we’ll have to wait and see whether Holyhead is indeed part of its future plans.

12 Responses to “Alworths comes to Llandudno”

  1. John said:

    Jul 26, 10 at 16:17

    As to temporary tenants of ex-Woolworths branches leaving, that has recently happened to the branch at Heanor in Derbyshire, where the Lighthouse charity shop (which you showed in another blog) have relocated to the nearby shop left vacant when Ethel Austin failed.

    So it is empty again and still has the “To Let” sign up, and when I checked, the asking rent is now down to £10k p.a. I would have thought that at that low level, even though it is a smaller branch (about 3750 sq ft) that it would be tempting.

  2. Graham Soult said:

    Jul 26, 10 at 20:56

    Thanks for the update John!

    Are you suggesting that the store in Heanor would be tempting for Alworths, or just in general?

  3. John said:

    Jul 27, 10 at 21:23

    The 3750 sq ft is the gf sales area. There is also the first and second floor which together are a further 4400 sq ft. But it is being advertised in the basic info as three floors at the 3750 (without explaining that that is just the gf sales area). So I reckon there is an issue with the marketing. I got the floor area details from the rates information on the Valuation Agency site.

    I didn’t know the store years ago, but it is possible that it was originally a two floor store which was reduced to gf only.

    The actual rates payable would currently be about £9k per year (with the upstairs rated as storage).

    I certainly think it would be worth alworths (who might well know what the Woolworths turnover was there) exploring the matter, in the light of the low rent.

    I think that anyone who takes the agents basic details on face value who is not familiar with the premises would be put off straight away.

    I was in Heanor yesterday, and spotted, in a window display further along the road, some large old photos of the town centre from years ago. Ands in one, that branch could be seen with the old “F W Woolworth & Co Ltd” fascia in the gold solid lettering on the red background. Oh to return to that era.

  4. Graham Soult said:

    Jul 27, 10 at 21:41

    I should ask my parents, John – I was brought up in Heanor, and would have been taken to Woolies in my pushchair in the mid 1970s!

    It will be interesting to see where Alworths heads next – with stores in the south, Scotland and now Wales, there is still a big gap in the Midlands and north of England.

    In Heanor, however, I remember seeing when I was there in December that the nearby Heanor Retail Park featured Argos Extra, Poundstretcher and Home Bargains, so perhaps there wouldn’t be room for another variety store?

  5. John said:

    Jul 30, 10 at 15:17

    Although I have been down to that retail park (to Argos) I haven’t really looked at the other shops there. Having said that, general trade in Heanor appears not to have been adversely affected by those new shops, and that rent does seem cheap.

    As to alworths, their first branch is relocating within that Didcot shopping centre soon – it appears that they, too, were on a temporary cheap lease.

    See:
    http://www.oxfordmail.co.uk/news/yourtown/didcot/8302290.First_Alworths_to_get_smaller/

  6. Graham Soult said:

    Jul 30, 10 at 15:34

    Thanks John – I’d just seen that story about the Alworths relocation in Didcot!

    I believe the current Alworths unit in Didcot is about twice the size of most of the other Alworths stores (i.e. 10,000 sq ft compared to 5,000 or 6,000 sq ft), so perhaps they are finding that the smaller stores are working better anyway.

  7. Soult's Retail View» Blog Archive » Newhaven in East Sussex set to be the next Alworths stop said:

    Aug 05, 10 at 07:21

    [...] store looks set to be the retailer’s 14th, following the upcoming openings of new shops in Llandudno (13 August), Tiverton (27 August) and Hertford (date [...]

  8. Dave said:

    Oct 24, 10 at 21:47

    Llandudno’s main shopping street, Mostyn Street, has been recovering strongly this year. Besides Alworths, we’ve had a branch of Greggs open, Pandora opened a few months ago, and both Animal Clothing and Past Times are currently readying units for opening.

  9. Graham Soult said:

    Oct 30, 10 at 00:06

    Thanks for that Dave – sounds positive (though from a NE perspective, we have more than enough Greggs already!)

  10. Dave said:

    Dec 02, 10 at 18:59

    Hi Graham, I was just re-reading your post and I started wondering about Publishers Book Clearance, who seem to inhabit vacant shops that are still available to rent (they’ve moved 3 times in Llandudno, to my knowledge!). I take it they have some sort of short term lease at (I assume) a significant discount to the asking price for a normal lease, on the understanding that the premises will still be marketed and they would be forced to move on with relatively little notice? If that is the case, then it seems like a smart way for a business like theirs to get a good location at relatively low cost.
    Dave

  11. Graham Soult said:

    Dec 03, 10 at 09:30

    That’s exactly my understanding Dave! Since the reform of empty property relief in 2008 (where only the first three months of a property being empty are now exempt from business rates), there has also been a bigger incentive for landlords to see their properties rapidly reoccupied.

    The irony, of course, is that Alworths took advantage of a similar flexible deal in Amersham, only to get booted out at short notice to let Waitrose move in! However, not that Alworths is more established and has proven successful, I imagine that it is signing longer-term leases.

  12. Soult's Retail View » Redcar’s original ex-Woolies – and a new real shop among the virtual ones said:

    May 05, 11 at 15:59

    [...] bays on the right-hand side, suggesting that it was at some point extended – rather like the store in Llandudno. Original former Woolworths (now Store Twenty One), Redcar (4 May [...]


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