As Stratford City opens, I check out John Lewis’s answers to the lack of other new schemes

Graham Soult

Retail consultant, writer, blogger; helping retailers via and Say hello on Twitter at @soult!

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6 Responses

  1. RetroGadget says:

    Looking forward to the Tamworth opening of the John Lewis at Home store, which as you mention is certainly eyecatching.
    Interesting to read today that John Lewis has admitted that its At Home stores are ‘performing below expectations in a tough market and will tweak the format to broaden the offer’. One thing that was noticeable when I visited the Poole ‘At Home’ store on holiday was the opening hours of the store. All the other stores on the adjoining retail park were trading until 8.00pm, whilst the John Lewis store closed at 6.30 each evening. Noticing how brisk trade can be at Ventura Park in the evenings this is something that needs to be adressed in time for the store opening there.

  2. Helen Catterall says:

    It is interesting to see that John Lewis appears to be operating a dual strategy with some traditional high street stores, but also a growing number of out of town locations (primarily for its ‘At Home’ brand. It will be interesting to see if this mix of store types is able to provide the boost to sales and profits that the group is striving for.

  1. September 15, 2011

    […] visiting Swindon’s out-of-town John Lewis at Home, I also managed to spent some time exploring the town […]

  2. October 14, 2011

    […] ‘at Home’ format, following the opening of stores in Poole, Croydon, Swindon (which I recently visited), Tunbridge Wells and Chester. Further John Lewis at Home shops are set to open in Ashford, Newbury […]

  3. April 10, 2012

    […] John Lewis’s Exeter store – the first in its new ‘flexible format’ – set to open further along […]

  4. December 4, 2012

    […] might have a shiny John Lewis at Home on its outskirts, and the country’s most modern BHS in its centre, but I have to confess to […]

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