The missing wow factor behind Clintons’ collapse

Graham Soult

Retail consultant, writer, blogger; helping retailers via CannyInsights.com and CannySites.com. Say hello on Twitter at @soult!

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3 Responses

  1. Mike Bennett says:

    Nice piece Graham.
    As the founder of http://www.hephalump.com, a small but perfectly formed online card site, it was the recognition that the bricks and mortar market leader had not embraced online that persuaded us to get involved.
    Clearly Card Factory have cut costs by producing in quantity in China and cutting out the publishers with their own designs which mirror the market.
    The dilema for a mass market retailer is do you get down and dirty as Tesco and Asda have with the hard discounters (Aldi etc)or move upmarket and add value. Clintons did neither and both at the same time while missing the key opportunity that online offered.
    American Greetings put the knife in but it was the humane thing to do. Let’s see what they do with it now and see if they take some of your advice.

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