Revealed: frontage of Newcastle’s new BHS is unwrapped
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Though there are still some finishing touches to be made to the exterior, the new glass frontage and BHS signage are in place, and Northumberland Street shoppers can finally see what’s been happening since the scaffolding and wrap went up six months ago. Certainly, the refronted building’s appearance now is very different to how it looked in its Next days (below), as well as challenging people’s perceptions of what a BHS store looks like.
Fencing around the site made it difficult to get a good look at what was going on inside, but I was able to spot a woman polishing a clothes rail. Presumably the clothes to hang on it will start appearing in the next few days!
As yet, there are no posters in the windows advertising an opening date, but the planned launch on Thursday 19 April certainly seems more plausible now that the building has been unwrapped and the extent of progress is clear.
I, for one, can’t wait to see whether the quality of the store interior matches the boldness of the frontage. For many years, Newcastle had a typically beige and dreary BHS – of which many examples still remain across the country – and new stores like this one or in Swindon represent an ambitious effort to modernise and reinvent the brand.
However, making nearly 200 UK stores look this good will be a huge undertaking, and the success – or not – of new stores like Newcastle will surely influence the future size and shape of BHS’s presence on the British high street.