Hollister’s fictitious brand story – does it matter?

Graham Soult

Retail consultant, writer, blogger; helping retailers via CannyInsights.com and CannySites.com. Say hello on Twitter at @soult!

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9 Responses

  1. Graham Soult says:

    That’s what I say, isn’t it? :)

  2. Reece Blackhurst says:

    This is OLD news.

    Any half bright person could have read about this ages ago.

  3. Graham Soult says:

    Thanks Rose – I’ve added On the Button to the blogroll too!

  4. rose says:

    there’s a great article on this story over at the a hundred monkeys naming & branding blog ‘on the button’ which you might enjoy. have a look: http://onthebutton.wordpress.com/2009/11/19/hollister/

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