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Ledbury’s ‘son of Woolies’ – and a visual identity inspired by the past

Graham Soult October 18, 2011 Independent Stores, Market Towns, Retail History, Variety Stores, Woolworths 1 Comment

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Wellworth It! in Ledbury (8 Oct 2011). Photograph by Graham Soult

Wellworth It! in Ledbury (8 Oct 2011)

Dorchester’s famous Wellworths may have had to change its name to Wellchester at Shop Direct’s behest, but a store in the Herefordshire town of Ledbury is still evoking the memory of Woolworths in both name and visual identity.

Ledbury’s Woolworths (store #696) … Continue Reading

Shop Direct’s move to protect the Woolies brand – Wellworth the bad press?

Graham Soult November 03, 2010 Brands, Online, Woolworths 3 Comments

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New and old logos

New and old logos

Last week’s news that the celebrated Wellworths store, in Dorchester, is being forced to change its name by Shop Direct reignites one of the most interesting threads to emerge from Woolworths’ collapse – the battle for the good bits of Woolies’ legacy.

The gist of this latest development is that Shop Direct – who, you’ll remember, bought the Woolworths brand … Continue Reading

The fight to be Woolworths’ heir

Graham Soult January 08, 2010 Brands, Independent Stores, Marketing, Online, Variety Stores, Woolworths 2 Comments

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Shop Direct's Woolworths.co.uk

Shop Direct's Woolworths.co.uk

Just a quick post this evening, but I wanted to flag up a well-written and interesting article by Kiran Stacey in yesterday’s Financial Times, entitled “The fight to be Woolworths’ heir”.

The piece covers some of the same themes as my own blog posts about Wellworths, Alworths and … Continue Reading

Two pairs of Wellies?

Graham Soult August 07, 2009 Online, Property, Variety Stores, Woolworths 8 Comments

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Wellworths store in Dorchester. Photograph by Nigel Mykura

Wellworths store in Dorchester. Photograph by Nigel Mykura

I was interested to read on This is Money a few days ago that Claire Robertson of Wellworths fame is apparently in talks with “unnamed venture capitalists” (are they ever not unnamed?) over funding for expansion. The article claims that the Dorchester-based enterprise is hoping to open up three more former … Continue Reading