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Hollister’s fictitious brand story – does it matter?

Graham Soult November 10, 2009 Brands, Fashion Stores 6 Comments

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Hollister's website, including the '1922' device

Hollister's website, including the '1922' device

I can’t claim to know much about Abercrombie & Fitch’s sister brand, Hollister, and if I did, I suspect it’s somewhere that might be outside of both my price and age brackets. To be fair though, Hollister’s presence in the UK is pretty new – the first store, at Brent Cross, opened only last year – with … Continue Reading

Is Apple Store coming to Newcastle’s Eldon Square?

Graham Soult September 29, 2009 Fashion Stores, Property 3 Comments

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It certainly looks like it, according to the latest, publically available version of the Eldon Square South letting plan - linked to from here. What’s more, it also appears that there’s going to be a branch of the trendy fashion brand of the moment, Superdry.

Here’s a screenshot:

Screenshot of ES South lettings map, September 2009

Screenshot of ES South lettings map, September 2009

At present, the only … Continue Reading