* You are viewing Posts Tagged ‘rebrand’

Vergo rebranding riddle continues

Graham Soult August 13, 2009 Brands, Department Stores, Property 1 Comment

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Looking towards the Co-op / Vergo / unnamed store in Carr Street, Ipswich. Photograph by Tim Marchant

Looking towards the Co-op / Vergo / unnamed store in Carr Street, Ipswich. Photograph by Tim Marchant

Regular readers may recall my post from last month, where I queried how the former East of England Co-op department stores might be rebranded following their takeover by the … Continue Reading

Wilkinson’s trial rebranding here to stay?

Graham Soult July 27, 2009 Brands, Home and DIY, Variety Stores 2 Comments

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New (top) and old (bottom) Wilkinson logos

New (top) and old (bottom) Wilkinson logos

Over the last few months, you may have spotted the new Wilkinson logo – above – that has been quietly appearing on the retailer’s bags and own-brand product packaging.

I’m yet to read anything suggesting that the new logo is any more than a trial, linked to the testing of a new store format; certainly, the full rebrand seems to have been rolled out to … Continue Reading