Wilkinson’s trial rebranding here to stay?
Graham Soult
July 27, 2009
Brands, Home and DIY, Variety Stores
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Tags: Barnstaple, Bognor Regis, Ilford, logo, Morrisons, Newcastle, rebrand, Wilkinson, Woolworths
New (top) and old (bottom) Wilkinson logos
Over the last few months, you may have spotted the new Wilkinson logo – above – that has been quietly appearing on the retailer’s bags and own-brand product packaging.
I’m yet to read anything suggesting that the new logo is any more than a trial, linked to the testing of a new store format; certainly, the full rebrand seems to have been rolled out to … Continue Reading