Softer signage at Tesco Extra, Gateshead (17 May 2013). Photograph by Graham Soult

Softer signage at Tesco Extra, Gateshead (17 May 2013). Photograph by Graham Soult

Graham Soult

Retail consultant, writer, blogger; helping retailers via CannyInsights.com and CannySites.com. Say hello on Twitter at @soult!

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