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Can Clintons’ new look help restore the chain’s fortunes?

Graham Soult

Retail consultant, writer, blogger; helping retailers via CannyInsights.com and CannySites.com. Say hello on Twitter at @soult!

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4 Responses

  1. Chris says:

    I think almost any re-vamp has to be an improvement on the hideous 1980’s orange look. However the big question for me is whether they have improved the product range. The design of their cards seems to be stuck in the past. If you don’t want something with either the event blazoned on the front or a stomach churning pre-printed message inside then forget it. Personally I doubt they can find anywhere to trade between Card Factory at one end of the market and more upmarket chains such as Scribbler at the other. That’s not even factoring in the improvement in supermarket offerings and the shift towards electronic communications.

  2. Stephen says:

    always love this site .. great insight to what’s the feel out on the Hight St… well done Graham !
    as for the ‘new’ clintons , I agree , it does look very American and I agree with dan too , the logo looks awful .. as if someone said ‘ quick , we need a logo – write something down ‘ Is the brand too tainted with failure – a bit like Ethel Austin ? The current stores do look old and tired , but is this look right ? Is the focus on gifting right at the moment when disposable income might be tight ? I wish the compant and staff well but …..

  3. Dan says:

    The new font is absolutely hideous, it honestly looks like one of the free fonts they give you on Microsoft Word. It already looks about 10 years out of date.

    A burnt orange (i.e. adapting rather than ditching their famous colour template) would have looked much more attractive that the red.

    It all screams “granny”.

  1. August 14, 2012

    […] its new-look Clintons, the Suffolk town of Stowmarket seems to have come off fairly well from recent retail […]

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