Fascia treatment of Poundworld’s 2-in-1 Swindon store revealed

Graham Soult

Retail consultant, writer, blogger; helping retailers via CannyInsights.com and CannySites.com. Say hello on Twitter at @soult!

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4 Responses

  1. Lee Dymond says:

    There was also a Store Twenty One in Derby’s Westfield Woolies

  2. Graham Soult says:

    Interesting! Middlesbrough’s Woolworths had a trial Store Twenty One too (see http://www.soultsretailview.co.uk/2012/02/21/one-town-five-stores-tracking-down-middlesbroughs-ex-woolworths-part-3/), but it only opened about a month before Woolies collapsed – rather unfortunate timing!

  3. Lee Sartin says:

    Thanks for the mention. It’s interesting to see how they have gone about the dual fascia. Funny you should mention Store Twenty One. Shortly before Woolworths went into administration, a bit of money had been spent opening a trial Store Twenty One concession within the Swindon store. I don’t remember it being to busy on the number of occasions I visited the store. It wasn’t very well placed due to it being towards the rear of the store. I’m sure their product lines have come along way since those 4 years ago. Not sure if they will venture back into Swindon. There is competition from the large Primark in Regent Street and Swindon is one of the few places to retain its Peacocks store.

  1. April 4, 2012

    […] previously queried the effectiveness of the 2-in-1 fascia treatment at Swindon, arguing that the juxtaposition of the two logos was a little clumsy. At Cramlington, it’s […]

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