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Newhaven in East Sussex set to be the next Alworths stop

Graham Soult

Retail consultant, writer, blogger; helping retailers via CannyInsights.com and CannySites.com. Say hello on Twitter at @soult!

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5 Responses

  1. John says:

    BT seem to have repaired their site and the address for alworths, Swadlincote, is, indeed, that of the former Woolworths.

    I don’t think you have covered this, but something else I spotted, as regards Woolworths, is the “Liverpool One” shopping centre, which incorporates the frontage of the branch which was “1 Liverpool” and which opened in 1923 to replace the very first UK branch which was on the other side of the road. Presumably, the name “Liverpool One” is derived from the Woolworths branch name.

    1970:

    http://www.100thbirthday.co.uk/images/StoreGallery/images/0001Liverpool-1970.jpg

    Now:

    http://liverpooltraveltrade.com/xsdbimgs/X-20071024132818921.jpg

  2. John says:

    Someone needs to write some software that queries the BT phonebook for “alworths” automatically every few seconds, compares the latest results with the previous results, and sends an alert if a new branch has appeared.

    If the branch numbers carry on increasing at this pace, then the thought arises whether we will see alworths embark on Woolworths type Christmas advertising. Anyone born after about 1970 will probably be too young to remember, but towards the end of the 1970s, Woolworths embarked on a remarkable advertising strategy.

    At a time when typical television commercials were 10 or 20 seconds long, they were persuaded by the advertising agency Allen Brady and Marsh (ABM) to make extravagent, all singing and dancing adverts, that ran for two minutes and were stuffed with celebrities. They must have cost a fortune.

    You can see a number of Woolworths adverts on the Arrows archive – which has thousands of UK television commercials going back years. An excellent example is at

    http://www.arrowsarchive.com/asset.pl?asset_id=275940

    If you search for others, you need to query for Woolworth and for Woolworths separately, as some results are only returned by one of those query terms.

  3. Graham Soult says:

    So there is! Can’t keep up with all these new openings :)

    I like the address being listed as “46 Null High St, Null” – some might say there are quite a lot of towns where that would be an accurate description.

    The postcode is that of the old Woolworths though – it was at 46 High Street, so if you delete the nulls the address looks right!

  4. John says:

    Who would have thought that the BT book could be so useful!

    The latest there appears to have had Swadlincote added, although, when I looked, something was wrong with the address. Having said that, they do seem to have been having technical difficulties with the phonebook in the past day.

  1. October 29, 2010

    […] date, the Alworths in Alloa, Clackmannanshire and the relocated Didcot shop are the only ones of the retailer’s 14 stores not to be located within former Woolworths […]

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