Retailers needs a web presence that informs and inspires
Graham Soult
August 27, 2009
Department Stores, Online, Technology
3 Comments
Tags: Amazon.co.uk, Beales, Bentalls, Bracknell, Colchester, department store, ecommerce, Fenwick, Ikea, John Lewis, Kingston-upon-Thames, Lewis's, Liverpool, Morpeth, Newcastle, online marketing, Play.com, Rutherford & Co, web usability, Williams & Griffin
Image by Zoran
I was quite chuffed, this morning, to have a short article on web usability published in The Journal. Much of what I wrote is, or at least should be, common sense: essentially, the need to understand what information your customers are looking for, and to give it to them in a way that is clear and engaging. Though the examples I used in the article related to tourism websites, the same principles apply … Continue Reading