Alworths fascia

Just a week after its first two Scottish stores opened in Forfar and Cupar, the variety store chain Alworths is now “recruiting for enthusiastic, customer focussed individuals to work at its newest store opening in Alloa in July 2010.” 

Alloa, in Clackmannanshire, is exactly the type of location that we are getting used to Alworths opening stores in – a small town of less than 20,000 people, with a pleasing, compact centre. However, given that Alloa’s former Woolworths was snapped up by Poundland over a year ago, it appears that Alloa’s new Alworths – the retailer’s tenth shop in all – will be the first to open in premises that were not previously a Woolworths store. [UPDATE, 28 June 2010: I now understand that Alworths will be taking over Alloa's former Ethel Austin site.]

This move is both significant and inevitable. The dwindling pool of vacant Woolies stores in half-decent and suitable locations has always meant that Alworths would, before long, need to cast its property net wider if it is to grow. More importantly, perhaps, doing so is also likely to benefit the brand, by helping Alworths to build a distinctive and modern identity that isn’t just based on bringing former Woolworths sites back to life. 

The lack of appropriate former Woolworths sites may well be one reason for Alworths not yet making it to the North East, and I understand that there are no imminent plans for the retailer to open stores in this region. However, I’m told that the chain is continuing to scout for suitable locations across the country, and that there would be no bar to opening North East shops if the right premises in the right locations could be found. 

Meanwhile, another recently launched retail chain – the supermarket Haldanes – appears to be having some difficulties in finding, and sustaining, the right store locations. 

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