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	<title>Soult&#039;s Retail View &#187; Virgin Megastore</title>
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	<link>http://www.soultsretailview.co.uk</link>
	<description>Blogging about shops, by North East retail consultant and analyst Graham Soult</description>
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		<title>Newcastle’s new fashion meccas take shape</title>
		<link>http://www.soultsretailview.co.uk/2010/05/21/newcastles-new-fashion-meccas-take-shape/</link>
		<comments>http://www.soultsretailview.co.uk/2010/05/21/newcastles-new-fashion-meccas-take-shape/#comments</comments>
		<pubDate>Fri, 21 May 2010 08:26:21 +0000</pubDate>
		<dc:creator>Graham Soult</dc:creator>
				<category><![CDATA[Fashion Stores]]></category>
		<category><![CDATA[Property]]></category>
		<category><![CDATA[Shopping Centres]]></category>
		<category><![CDATA[Arcadia]]></category>
		<category><![CDATA[Hollister]]></category>
		<category><![CDATA[Millies Cookies]]></category>
		<category><![CDATA[Monument Mall]]></category>
		<category><![CDATA[Newcastle]]></category>
		<category><![CDATA[Next]]></category>
		<category><![CDATA[Northumberland Street]]></category>
		<category><![CDATA[Peacocks]]></category>
		<category><![CDATA[St Andrew's Way]]></category>
		<category><![CDATA[Topman]]></category>
		<category><![CDATA[Topshop]]></category>
		<category><![CDATA[Virgin Megastore]]></category>
		<category><![CDATA[Woolworths]]></category>
		<category><![CDATA[Zavvi]]></category>

		<guid isPermaLink="false">http://www.soultsretailview.co.uk/?p=1973</guid>
		<description><![CDATA[The opening of St Andrew&#8217;s Way back in February &#8211; and Hollister, belatedly, in April &#8211; may have been this year&#8217;s biggest retail events in Newcastle, but, three months on, there continue to be interesting and significant developments in fashion retail elsewhere in the city centre. At Monument Mall, work is now well underway on the new Peacocks [...]]]></description>
			<content:encoded><![CDATA[<div id="attachment_1982" class="wp-caption aligncenter" style="width: 310px"><a href="http://www.soultsretailview.co.uk/wp-content/uploads/2010/05/peacocks_monument_mall_graham_soult3.jpg"><img class="size-medium wp-image-1982" title="No missing the fact that Peacocks is coming... (20 May 2010). Photograph by Graham Soult" src="http://www.soultsretailview.co.uk/wp-content/uploads/2010/05/peacocks_monument_mall_graham_soult3-300x225.jpg" alt="No missing the fact that Peacocks is coming... (20 May 2010). Photograph by Graham Soult" width="300" height="225" /></a><p class="wp-caption-text">No missing the fact that Peacocks is coming... (20 May 2010)</p></div>
<p style="text-align: center;">
<p style="text-align: left;">The opening of <a title="Initial reactions to the new St Andrew’s Way mall at Eldon Square" href="http://www.soultsretailview.co.uk/2010/02/16/initial-reactions-to-the-new-st-andrews-way-mall-at-eldon-square/" target="_blank">St Andrew&#8217;s Way</a> back in February &#8211; and <a title="Hollister Newcastle opens 15 April" href="http://www.soultsretailview.co.uk/2010/04/05/hollister-newcastle-opens-15-april/" target="_blank">Hollister</a>, belatedly, in April &#8211; may have been this year&#8217;s biggest retail events in Newcastle, but, three months on, there continue to be interesting and significant developments in fashion retail elsewhere in the city centre.</p>
<p style="text-align: left;">At Monument Mall, work is now well underway on the <a title="Peacocks lined up for Newcastle’s former Zavvi" href="http://www.soultsretailview.co.uk/2010/02/08/peacocks-lined-up-for-newcastles-former-zavvi/" target="_blank">new Peacocks store</a>, occupying the three-storey, 17,000 sq ft unit that formerly housed Zavvi, the Virgin Megastore, and <a title="A Woolies twist to every story" href="http://www.soultsretailview.co.uk/2010/02/14/a-woolies-twist-to-every-story/" target="_blank">before that Woolworths</a>.</p>
<p style="text-align: left;">You can&#8217;t see anything happening inside from the ground floor of the Mall, or from Northumberland Street, as both frontages are boarded off. Rather, one of the most noticable things is that the Mall <em>smells</em> different to usual &#8211; of paint and wood, rather than Millies Cookies!</p>
<div id="attachment_1978" class="wp-caption aligncenter" style="width: 310px"><a href="http://www.soultsretailview.co.uk/wp-content/uploads/2010/05/peacocks_monument_mall_graham_soult2.jpg"><img class="size-medium wp-image-1978" title="Northumberland Street frontage of new Peacocks store (20 May 2010). Photograph by Graham Soult" src="http://www.soultsretailview.co.uk/wp-content/uploads/2010/05/peacocks_monument_mall_graham_soult2-300x225.jpg" alt="Northumberland Street frontage of new Peacocks store (20 May 2010). Photograph by Graham Soult" width="300" height="225" /></a><p class="wp-caption-text">Northumberland Street frontage of new Peacocks store (20 May 2010)</p></div>
<p style="text-align: left;">However, go up or down a level and you can see right into the shop &#8211; shiny white tiled floors, escalators and stairs are all visible, with work looking well progressed ahead of the <a title="SkyscraperCity - View Single Post -  Newcastle City Centre - Retail" href="http://www.skyscrapercity.com/showpost.php?p=56674549&amp;postcount=1699" target="_blank">reported opening on 1 July</a>. I&#8217;d have taken some pictures closer up, but there will still men in there working at 5:30, and I didn&#8217;t fancy being accosted for taking illicit snaps&#8230;</p>
<div id="attachment_1977" class="wp-caption aligncenter" style="width: 310px"><a href="http://www.soultsretailview.co.uk/wp-content/uploads/2010/05/peacocks_monument_mall_graham_soult1.jpg"><img class="size-medium wp-image-1977" title="New Peacocks store from basement level of Monument Mall (20 May 2010). Photograph by Graham Soult" src="http://www.soultsretailview.co.uk/wp-content/uploads/2010/05/peacocks_monument_mall_graham_soult1-300x225.jpg" alt="New Peacocks store from basement level of Monument Mall (20 May 2010). Photograph by Graham Soult" width="300" height="225" /></a><p class="wp-caption-text">New Peacocks store from basement level of Monument Mall (20 May 2010)</p></div>
<p style="text-align: left;">Across town on the corner of Newgate Street and Blackett Street, work has also started on redeveloping the recently vacated Arcadia space into a <a title="Next, past and future" href="http://www.soultsretailview.co.uk/2010/02/10/next-past-and-future/" target="_blank">new Next store</a>, which &#8211; at <a title="How Eldon Square has changed Newcastle’s retail map [external link in new window]" href="http://www.propertyweek.com/news/how-eldon-square-has-changed-newcastle%E2%80%99s-retail-map/3161220.article" target="_blank">55,000 sq ft</a> &#8211; will be one of the fashion retailer&#8217;s largest stores in Britain when it opens early in 2011.</p>
<div id="attachment_1975" class="wp-caption aligncenter" style="width: 310px"><a href="http://www.soultsretailview.co.uk/wp-content/uploads/2010/05/new_next_newcastle_graham_soult.jpg"><img class="size-medium wp-image-1975" title="Site of new Next store in Newcastle (16 May 2010). Photograph by Graham Soult" src="http://www.soultsretailview.co.uk/wp-content/uploads/2010/05/new_next_newcastle_graham_soult-300x225.jpg" alt="Site of new Next store in Newcastle (16 May 2010). Photograph by Graham Soult" width="300" height="225" /></a><p class="wp-caption-text">Site of new Next store in Newcastle (16 May 2010)</p></div>
<div id="attachment_1526" class="wp-caption aligncenter" style="width: 310px"><a href="http://www.soultsretailview.co.uk/wp-content/uploads/2010/01/topshop_newcastle_graham_soult.jpg"><img class="size-medium wp-image-1526" title="...and the same view back in January. Photograph by Graham Soult" src="http://www.soultsretailview.co.uk/wp-content/uploads/2010/01/topshop_newcastle_graham_soult-300x225.jpg" alt="...and the same view back in January. Photograph by Graham Soult" width="300" height="225" /></a><p class="wp-caption-text">...and the same view back in January</p></div>
<p style="text-align: left;">Again, there&#8217;s not a great deal to see yet, but the Topman and Topshop signs have been taken down, the site screened off, and some mysterious holes punched into the brick façade facing Newgate Street.</p>
<p style="text-align: left;">As far as I&#8217;m aware, there&#8217;s no further news on which retailer might replace Next&#8217;s current shop on Northumberland Street, but there&#8217;s still plenty of time for details to emerge. One sure thing is that we&#8217;re likely to be seeing Newcastle&#8217;s fashion retailers playing musical shops for some time yet, as new units are carved out and existing ones freed up.</p>
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		</item>
		<item>
		<title>A Woolies twist to every story</title>
		<link>http://www.soultsretailview.co.uk/2010/02/14/a-woolies-twist-to-every-story/</link>
		<comments>http://www.soultsretailview.co.uk/2010/02/14/a-woolies-twist-to-every-story/#comments</comments>
		<pubDate>Sun, 14 Feb 2010 20:42:46 +0000</pubDate>
		<dc:creator>Graham Soult</dc:creator>
				<category><![CDATA[Property]]></category>
		<category><![CDATA[Retail History]]></category>
		<category><![CDATA[Woolworths]]></category>
		<category><![CDATA[Dunnes Stores]]></category>
		<category><![CDATA[Fenwick]]></category>
		<category><![CDATA[Haymarket (Sheffield)]]></category>
		<category><![CDATA[Leeds]]></category>
		<category><![CDATA[Newcastle]]></category>
		<category><![CDATA[Northumberland Street]]></category>
		<category><![CDATA[Peacocks]]></category>
		<category><![CDATA[Sheffield]]></category>
		<category><![CDATA[The Moor]]></category>
		<category><![CDATA[Virgin Megastore]]></category>
		<category><![CDATA[Wilkinson]]></category>
		<category><![CDATA[Zavvi]]></category>

		<guid isPermaLink="false">http://www.soultsretailview.co.uk/?p=1602</guid>
		<description><![CDATA[Well, that&#8217;s a surprise! I&#8217;ve only just discovered that I&#8217;ve been photographing and blogging about a former Woolworths store &#8211; here, and more recently here &#8211; without even realising it.  While I was vaguely aware that there had been a Woolies in Newcastle&#8217;s Northumberland Street many years ago, I hadn&#8217;t realised that it occupied the soon-to-be-Peacocks former Zavvi [...]]]></description>
			<content:encoded><![CDATA[<p style="text-align: center;">
<div id="attachment_1657" class="wp-caption aligncenter" style="width: 310px"><a href="http://www.soultsretailview.co.uk/wp-content/uploads/2010/02/zavvi_newcastle_graham_soult2.jpg"><img class="size-medium wp-image-1657 " title="Former Zavvi, Newcastle (27 Sep 2009). Photograph by Graham Soult" src="http://www.soultsretailview.co.uk/wp-content/uploads/2010/02/zavvi_newcastle_graham_soult2-300x223.jpg" alt="Former Zavvi, Newcastle (27 Sep 2009). Photograph by Graham Soult" width="300" height="223" /></a><p class="wp-caption-text">Former Zavvi, Newcastle (27 Sep 2009)</p></div>
<p>Well, that&#8217;s a surprise! I&#8217;ve only just discovered that I&#8217;ve been photographing and blogging about a former Woolworths store &#8211; <a title="Not what I had in mind for the old Newcastle Zavvi store..." href="http://www.soultsretailview.co.uk/2009/08/26/not-what-i-had-in-mind-for-the-old-newcastle-zavvi-store/" target="_blank">here</a>, and more recently <a title="Peacocks lined up for Newcastle’s former Zavvi" href="http://www.soultsretailview.co.uk/2010/02/08/peacocks-lined-up-for-newcastles-former-zavvi/" target="_blank">here</a> &#8211; without even realising it. </p>
<p>While I was vaguely aware that there had been a Woolies in Newcastle&#8217;s Northumberland Street many years ago, I hadn&#8217;t realised that it occupied the <a title="Peacocks lined up for Newcastle’s former Zavvi" href="http://www.soultsretailview.co.uk/2010/02/08/peacocks-lined-up-for-newcastles-former-zavvi/" target="_blank">soon-to-be-Peacocks</a> former Zavvi building. </p>
<div id="attachment_1658" class="wp-caption aligncenter" style="width: 310px"><a href="http://www.soultsretailview.co.uk/wp-content/uploads/2010/02/woolworths_northumberland_street_historic.jpg"><img class="size-medium wp-image-1658" title="Woolworths, Northumberland Street, c.1970?. Photograph from Newcastle Libraries" src="http://www.soultsretailview.co.uk/wp-content/uploads/2010/02/woolworths_northumberland_street_historic-300x225.jpg" alt="Woolworths, Northumberland Street, c.1970?. Photograph from Newcastle Libraries" width="300" height="225" /></a><p class="wp-caption-text">Woolworths, Northumberland Street, c.1970?. Photograph from Newcastle Libraries</p></div>
<p>The presence of the Fenwick department store in both shots above is the giveaway &#8211; and Newcastle Libraries&#8217; superb Flickr stream has <a title="Flickr: Search Newcastle Libraries' photostream" href="http://www.flickr.com/search/?z=m&amp;w=39821974@N06&amp;q=woolworth+northumberland&amp;m=text" target="_blank">quite a few more images</a> that show the Woolies store in all its glory. Interestingly, <a title="044634:Street Trader Brunswick Place Newcastle upon Tyne Unknown 1983" href="http://www.flickr.com/photos/newcastlelibraries/4080901209/" target="_blank">one great shot </a>shows the Woolworths store still open in 1983; presumably someone out there can shed light on when it closed, and whether the property was anything else prior to becoming the Virgin Megastore. [UPDATE, 29 October 2010: I've sourced some old newspaper articles referring to Next's takeover of the site in 1985, and which infer that Woolies shut in 1984. More of that in a future post, I hope.]</p>
<p>The fate of the Northumberland Street shop seems to have mirrored that of many other large, city centre Woolworths stores across the UK. Between the 1950s and 1970s, Woolworths developed many flagship shops &#8211; department stores, essentially &#8211; in major city centres, occupying several floors and a prominent location. At the same time, there was often a smaller store at the other end of town &#8211; just like the branch in Newcastle&#8217;s Clayton Street. </p>
<p>However, the 1980s saw Woolies downsizing or closing many of these flagship stores, at the same time as <a title="Kingfisher plc  -- Company History" href="http://www.fundinguniverse.com/company-histories/Kingfisher-plc-Company-History.html" target="_blank">withdrawing from certain product areas</a> (such as adult clothing and groceries) to focus upon the ranges for which it latterly became best known &#8211; toys, confectionery, homewares, entertainment and children&#8217;s clothing. Thus, cities such as Leeds and Newcastle lost their main Woolworths store at this time, but kept the smaller one. </p>
<p>Similarly, when I lived in Sheffield in the 1990s, I remember hearing about the <a title="Woolworths in Sheffield" href="http://www.sheffieldhistory.co.uk/forums/lofiversion/index.php/t174.html" target="_blank">Woolworths store in Haymarket</a> that had closed down some years before, having been rebuilt in the 1950s following war damage. The unit later became Dunnes Stores (which closed down and then reopened in the same spot a few years later), and currently houses a large branch of Wilkinson. </p>
<p>Meanwhile, Sheffield&#8217;s second branch, <a title="Woolies on the Moor" href="http://www.flickr.com/photos/92328344@N00/3104238223" target="_blank">on The Moor</a>, lasted right through to Woolies&#8217; ultimate demise at the end of 2008. In a neat twist, bringing us back to where this blog post started, that site too is <a title="Old Woolworths on The Moor" href="http://www.sheffieldforum.co.uk/showthread.php?p=5923904" target="_blank">reportedly going to become a Peacocks</a>.</p>
<p><em>With thanks to <a title="Newcastle Libraries" href="http://www.newcastle.gov.uk/libraries" target="_blank">Newcastle Libraries</a> for the use of the <a title="058869:F.W. Woolworth" href="http://www.flickr.com/photos/newcastlelibraries/4086290111/in/photostream/" target="_blank">historic photograph of Woolworths in Northumberland</a></em><a title="058869:F.W. Woolworth" href="http://www.flickr.com/photos/newcastlelibraries/4086290111/in/photostream/" target="_blank"> </a><em><a title="058869:F.W. Woolworth" href="http://www.flickr.com/photos/newcastlelibraries/4086290111/in/photostream/" target="_blank">Street</a>.</em></p>
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		<item>
		<title>Newcastle&#8217;s Monument Mall transported through cyberspace to Staffordshire</title>
		<link>http://www.soultsretailview.co.uk/2010/01/02/newcastles-monument-mall-transported-through-cyberspace-to-staffordshire/</link>
		<comments>http://www.soultsretailview.co.uk/2010/01/02/newcastles-monument-mall-transported-through-cyberspace-to-staffordshire/#comments</comments>
		<pubDate>Sat, 02 Jan 2010 18:37:13 +0000</pubDate>
		<dc:creator>Graham Soult</dc:creator>
				<category><![CDATA[Shopping Centres]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Benetton]]></category>
		<category><![CDATA[Boots]]></category>
		<category><![CDATA[JJB Sports]]></category>
		<category><![CDATA[Lichfield]]></category>
		<category><![CDATA[Monument Mall]]></category>
		<category><![CDATA[Newcastle]]></category>
		<category><![CDATA[St Martins]]></category>
		<category><![CDATA[Three Spires Shopping Centre]]></category>
		<category><![CDATA[Virgin Megastore]]></category>

		<guid isPermaLink="false">http://www.soultsretailview.co.uk/?p=1060</guid>
		<description><![CDATA[It&#8217;s always fun to find links between my current home of Tyneside and my previous one of Staffordshire &#8211; Tamworth playing Gateshead in the Blue Square Premier, for example &#8211; but the latest link is the most bizarre yet. You may remember that, back in August, I remarked upon the outdated website for Newcastle&#8217;s Monument [...]]]></description>
			<content:encoded><![CDATA[<div id="attachment_1059" class="wp-caption aligncenter" style="width: 310px"><a href="http://www.soultsretailview.co.uk/wp-content/uploads/2010/01/screenshot_monument_mall_error.jpg"><img class="size-medium wp-image-1059" title="Monument Mall... in Lichfield" src="http://www.soultsretailview.co.uk/wp-content/uploads/2010/01/screenshot_monument_mall_error-300x225.jpg" alt="Monument Mall... in Lichfield" width="300" height="225" /></a><p class="wp-caption-text">Monument Mall... in Lichfield</p></div>
<p>It&#8217;s always fun to find links between my current home of Tyneside and my previous one of Staffordshire &#8211; <a title="Tamworth FC" href="http://www.thelambs.co.uk/" target="_blank">Tamworth</a> playing <a title="Gateshead FC" href="http://www.gateshead-fc.com/" target="_blank">Gateshead</a> in the <a title="Blue Square Premier" href="http://www.bluesqfootball.com/" target="_blank">Blue Square Premier</a>, for example &#8211; but the latest link is the most bizarre yet.</p>
<p>You may remember that, back in August, I <a title="Who or what is Clas Ohlson?" href="http://www.soultsretailview.co.uk/2009/08/09/who-or-what-is-clas-ohlson/" target="_blank">remarked upon the outdated website </a>for Newcastle&#8217;s Monument Mall shopping centre, and suggested that the two-year-old mall guide &#8211; promoting long-closed-down Boots, Benetton, JJB Sports and Virgin Megastore shops &#8211; hardly conveyed a good first impression to potential visitors to the mall, and was &#8220;truly terrible PR&#8221;.</p>
<div id="attachment_1508" class="wp-caption aligncenter" style="width: 310px"><a href="http://www.soultsretailview.co.uk/wp-content/uploads/2010/01/monument_mall_newcastle_graham_soult.jpg"><img class="size-medium wp-image-1508" title="Monument Mall. Photograph by Graham Soult" src="http://www.soultsretailview.co.uk/wp-content/uploads/2010/01/monument_mall_newcastle_graham_soult-300x225.jpg" alt="Monument Mall. Photograph by Graham Soult" width="300" height="225" /></a><p class="wp-caption-text">Monument Mall</p></div>
<p>Needless to say, when I revisited <a title="Monument Mall" href="http://www.monumentmall.info/" target="_blank">http://www.monumentmall.info/</a> today, I was not quite sure whether I would find an updated site, or the same content as before. What I certainly hadn&#8217;t expected to find was&#8230; the website for the Three Spires Shopping Centre in Lichfield (which can more usually be found at <a title="Three Spires Lichfield" href="http://www.threespireslichfield.com/" target="_blank">http://www.threespireslichfield.com/</a>). The screenshot above shows the Monument Mall URL with the Three Spires website.</p>
<p>Both Monument Mall and Three Spires are owned by St Martins Property Investments Ltd, but it looks like someone needs to make a New Year&#8217;s Resolution to get their domain forwarding fixed&#8230; before any shoppers turn up at Monument Mall expecting to find <a title="Three Spires Lichfield - Store Guide" href="http://www.threespireslichfield.com/store-guide/" target="_blank">TJ Hughes and M&amp;S Simply Food</a>.</p>
<p>UPDATE, 28 January 2010: Aha! It appears that there is a brand new Monument Mall website at <a title="Monument Mall" href="http://www.newcastle-shopping.co.uk/" target="_blank">http://www.newcastle-shopping.co.uk/</a>. Even so, it would surely make sense for the old URL to point there rather than (still) to Lichfield&#8230;</p>
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		</item>
		<item>
		<title>Who or what is Clas Ohlson?</title>
		<link>http://www.soultsretailview.co.uk/2009/08/09/who-or-what-is-clas-ohlson/</link>
		<comments>http://www.soultsretailview.co.uk/2009/08/09/who-or-what-is-clas-ohlson/#comments</comments>
		<pubDate>Sun, 09 Aug 2009 19:48:23 +0000</pubDate>
		<dc:creator>Graham Soult</dc:creator>
				<category><![CDATA[Home and DIY]]></category>
		<category><![CDATA[Overseas]]></category>
		<category><![CDATA[Property]]></category>
		<category><![CDATA[Woolworths]]></category>
		<category><![CDATA[Arndale Centre]]></category>
		<category><![CDATA[Benetton]]></category>
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		<category><![CDATA[Clas Ohlson]]></category>
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		<guid isPermaLink="false">http://www.soultsretailview.co.uk/?p=206</guid>
		<description><![CDATA[With so many old Woolworths sites being taken over by familiar high street names and pound shops, it&#8217;s nice when the new arrival is something a little more interesting. So I was pleased to read that the Swedish &#8220;modern hardware brand&#8221; Clas Ohlson is going to be opening up in the former Woolies in Kingston upon Thames, and [...]]]></description>
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<div id="attachment_264" class="wp-caption aligncenter" style="width: 310px"><a href="http://www.soultsretailview.co.uk/wp-content/uploads/2009/08/clas_ohlson_croydon_sign.jpg"><img class="size-medium wp-image-264" title="Clas Ohlson sign" src="http://www.soultsretailview.co.uk/wp-content/uploads/2009/08/clas_ohlson_croydon_sign-300x200.jpg" alt="Clas Ohlson sign" width="300" height="200" /></a><p class="wp-caption-text">Clas Ohlson sign</p></div>
<p>With so many old Woolworths sites being taken over by familiar <a title="WHSmith" href="http://www.whsmith.co.uk/" target="_blank">high street names</a> and <a title="Pound-Mart" href="http://www.poundmartgroup.co.uk/" target="_blank" class="broken_link" rel="nofollow">pound shops</a>, it&#8217;s nice when the new arrival is something a little more interesting. So I was pleased to read that the Swedish &#8220;modern hardware brand&#8221; <a title="Clas Ohlson" href="http://www.clasohlson.co.uk/" target="_blank">Clas Ohlson</a> is <a title="Swedish store to take up key Kingston Woolworths site" href="http://www.yourlocalguardian.co.uk/news/local/topstories/4523542.Swedish_store_to_take_up_key_Kingston_Woolworths_site/" target="_blank">going to be opening up</a> in the former Woolies in Kingston upon Thames, and is also <a title="Swedish store may take over Woolworths site" href="http://www.getbracknell.co.uk/business/s/2055307_swedish_store_may_take_over_woolworths_site" target="_blank">looking to occupy</a> the old Woolworths site in Reading.</p>
<p>If you&#8217;ve never heard of Clas Ohlson, you can be forgiven. Established by Mr Clas Ohlson in 1918, the company has grown to <a title="About Clas Ohlson" href="http://www.clasohlson.co.uk/About/About.aspx" target="_blank">over 100 stores </a>across Sweden, Norway and Finland. However, its presence in the UK goes back only to November last year, when it opened its first British store in <a title="Clas Ohlson - Croydon" href="http://www.clasohlson.co.uk/About/StoreDetail.aspx?id=50555956" target="_blank">Croydon&#8217;s Whitgift Centre</a> (a unit <a title="Swedes pick Croydon" href="http://www.thisiscroydontoday.co.uk/palacelatest/Swedes-pick-Croydon/article-217776-detail/article.html" target="_blank">previously split between Books etc. and a standalone George store</a>), followed by a second, in <a title="Clas Ohlson - Manchester" href="http://www.clasohlson.co.uk/About/StoreDetail.aspx?id=91123436" target="_blank">Manchester&#8217;s Arndale Centre</a>, in April.</p>
<div id="attachment_204" class="wp-caption aligncenter" style="width: 310px"><a href="http://www.soultsretailview.co.uk/wp-content/uploads/2009/08/clas_ohlson_croydon.jpg"><img class="size-medium wp-image-204" title="Clas Ohlson's existing Croydon store. Photograph courtsey of Clas Ohlson" src="http://www.soultsretailview.co.uk/wp-content/uploads/2009/08/clas_ohlson_croydon-300x225.jpg" alt="Clas Ohlson's existing Croydon store" width="300" height="225" /></a><p class="wp-caption-text">Clas Ohlson&#39;s existing Croydon store</p></div>
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<p>In the middle of a recession, some might say that it&#8217;s a brave move for any company to make its first ventures into the UK market &#8211; particularly given the fate that has recently befallen other homeware retailers such as ILVA and The Pier. To be fair though, Clas Ohlson&#8217;s positioning seems to be more as a funkier, Scandinavian twist on Wilkinson or Robert Dyas, mixed with a Lakeland-rivalling array of useful (or merely baffling) gadgets such as plastic drain cleaners, battery testers, <a title="Clas Ohlson opens store in central Manchester - Press Release" href="http://www.clasohlson.co.uk/Financial/PressRelease.aspx?id=94938197" target="_blank">painted Dalecarlian horses</a>, and scrubbing gloves for root vegetables.</p>
<p>Certainly, Clas Ohlson&#8217;s product range is eclectic and difficult to pigeonhole, with categories such as art supplies, clocks, fishing equipment, stationery and toys sitting alongside an extensive range of household, garden, DIY and electrical products.</p>
<p>Cannily, Clas Ohlson&#8217;s assortment also seems to tapping into the growing trend among credit-crunch-savvy Brits for mending rather than replacing, <a title="Clas Ohlson opens store in central Manchester - Press Release" href="http://www.clasohlson.co.uk/Financial/PressRelease.aspx?id=94938197" target="_blank">suggesting that</a>:</p>
<p style="padding-left: 30px;">“British people are just as interested as us in the Nordic region in fixing various things in their homes. Our broad range of products that solve small, practical problems in everyday life satisfies these interests and needs.&#8221;</p>
<p>With only Croydon and Manchester to choose from, I haven&#8217;t yet had the opportunity to visit either of Clas Ohlson&#8217;s UK shops. However, it looks and sounds very much like the type of store in which I could happily spend some considerable time, with lots of interesting, practical items presented within a store environment that is typically Scandinavian &#8211; clean, modern, and with a distinctive and engaging personality.</p>
<p>During the 2009/10 financial year, the company apparently <a title="Contract signed for new store in Kingston - Press Release" href="http://www.clasohlson.co.uk/Financial/PressRelease.aspx?id=128609853" target="_blank">plans to open four to eight stores in the UK</a>, which raises the question of where those additional new stores might be. Might Newcastle be on the target list?</p>
<p>Clas Ohlson is certainly the type of store that would bring some more interest to Newcastle city centre, and with the completion of the <a title="Transforming Eldon Square" href="http://www.eldon-square.co.uk/transforming_eldon_square.htm" target="_blank">Eldon Square extension</a> next spring there will be a fair amount of existing retail space being freed up. Realistically though, the city centre doesn&#8217;t have very many units available that are big enough or in the right place.</p>
<p>Eldon Square&#8217;s new St Andrew&#8217;s Way, anchored by Debenhams and New Look, will offer the quality, modern space that Clas Ohlson would be looking for, but seems fairly full up already<sup><em>[broken link removed]</em></sup> - mostly, it must be said, with relocations from the older parts of Eldon Square (more of that, perhaps, in a future post). The premises that New Look will be freeing up (the former WHSmith store in Sidgate) are over two levels and are about the right size, but suffer from being at the gloomiest and seemingly least visited end of Eldon Square. So, no good there.</p>
<p>Elsewhere in the city centre, something must surely happen eventually to the wonderful <a title="Newcastle Co-op at Timmonet" href="http://www.timmonet.co.uk/html/newcastle_co-op.htm" target="_blank">former Co-op department store building</a> in Newgate Street, particularly now that it has become a prime location directly opposite the entrance to the new Debenhams. With five floors to fill, however, it&#8217;s unlikely to suit Clas Ohlson &#8211; or any of the other big names currently missing from Newcastle, such as Zara &#8211; unless the building gets carved up between several retailers.</p>
<div id="attachment_338" class="wp-caption aligncenter" style="width: 310px"><a href="http://www.soultsretailview.co.uk/wp-content/uploads/2009/08/coop_newcastle_north_tower_graham_soult.jpg"><img class="size-medium wp-image-338" title="The empty Co-op department store in Newcastle. Photograph by Graham Soult" src="http://www.soultsretailview.co.uk/wp-content/uploads/2009/08/coop_newcastle_north_tower_graham_soult-300x225.jpg" alt="The empty Co-op department store in Newcastle" width="300" height="225" /></a><p class="wp-caption-text">The empty Co-op department store in Newcastle</p></div>
<p>The unit previously occupied by The Pier in the attractive <a title="Eldon Garden Shopping" href="http://www.eldongarden.co.uk/" target="_blank">Eldon Garden </a>shopping centre might also be an option. Across two floors, it&#8217;s probably just about big enough, and would attract those gadget-hungry shoppers who already visit the nearby Lakeland shop. On the downside, Eldon Garden&#8217;s rather peripheral location and seemingly high turnover of stores may not offer the best environment for long term success.</p>
<p>Rather, I would put my money on the ideal location for Clas Ohlson being the old Zavvi store in Monument Mall. As <a title="[Retail] Plus ça change at Newcastle's Eldon Square" href="http://www.ecademy.com/node.php?id=107966" target="_blank">I observed in a blog post just over a year ago</a>, Monument Mall seems to have been struggling of late, with the unfortunate, but unavoidable, loss of Zavvi following on from the departure of Boots, Benetton and JJB Sports.</p>
<p>With so many closures, you can perhaps excuse the floor plan on the Monument Mall website<sup><em>[broken link removed]</em></sup> for suggesting that the shopping centre still houses all these shops, along with a &#8217;Virgin Megastore&#8217;. (Seriously, though &#8211; what on earth is going on when a shopping centre&#8217;s official website features a mall guide that is two years out of date? Truly terrible PR.)</p>
<p>Given this backdrop, Monument Mall would surely welcome the arrival of a strong anchor store, while the three-storey Zavvi unit would give Clas Ohlson all the space it needs along with a prominent frontage on Northumberland Street, Newcastle&#8217;s prime shopping thoroughfare.</p>
<p>So, Clas Ohlson &#8211; how about it?</p>
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