Copies of The New Bond

One of the things I most love about researching retail history is the way that interesting stories can emerge from the tiniest leads. 

As a Woolworths enthusiast, I’ve recently discovered that a fantastic starting point for retail history nuggets of a Woolies nature is The New Bond, the ‘house journal’ of F. W. Woolworth & Co. Ltd that was published between 1935 and 1972. I’ve picked up a few editions from eBay – all from between 1956 and 1960 – and each one gives a fascinating snapshot of the business at the time. 

Dinkie - "famous the world over for curlers and hairgrips"

Photographs of award presentations for long-serving staff sit alongside news of new stores, latest fashion patterns, recent staff weddings, articles and ‘appreciations’, all interspersed with colourful adverts for Dinkie curlers and Polythene Food Bags. The tone is all very quaint and paternalistic, of course, but some of today’s retailers could do worse than picking up some tips from how Woolies communicated and engaged with its staff half a century ago. 

This jacket would apparently be "ideal for travel and sight-seeing"

From a historical point of view, one of the most useful things about The New Bond is the way in which it immortalises Woolworths stores that had already closed many, many years before the whole business finally collapsed in 2008 – shops such as those in Ripley (now Amber Value) or Byker (now Decorflair), for instance, that shut down in the 80s or 90s. In many case, little detail of these stores being old Woolworths can be found on the web (or on site), meaning that written testimony (such as The New Bond), old photographs and postcards, and the memories of those old enough to remember become the main sources of evidence. 

Here in the North East, I’m still using such sources to come across former Woolworths stores that I never knew existed, including ones in Blaydon (long demolished, and which I’m still planning to blog about), Sunderland’s Pennywell estate, and Crook in County Durham. I’m yet to do any research into the Crook store, but a quick look at Google Street View makes me think that it was more than likely in the premises currently occupied by Boots – a building that has all the usual architectural attributes of a purpose-built Woolies.

Reference to Benwell Woolworths

On that topic, I was intrigued to come across a reference in the June 1960 edition of The New Bond to a Woolworths store – number 905 – in the Newcastle suburb of Benwell. It crops up twice under the ‘Changes and Appointments’ column for ‘Liverpool District’, listing Mr W D Johnson, Manager, who had left Benwell to go and manage a new store (1034) in Stretford, and who was replaced by Mr T R Pearson, previously Deputy Manager of the Durham shop (321). Needless to say, I was completely unaware that Benwell had ever had a Woolworths, and was determined to find out more. 

Fortunately, the obvious Google search for ‘Woolworths Benwell’ struck gold, bringing up a fascinating local heritage guide to Benwell’s Adelaide Terrace shops, including a photograph labelled “Looking west along the Terrace from Woolworths which was originally the Adelaide Cinema, c.1969″. As you might expect, I was now even more fascinated, given that there can’t be very many Woolworths that ever opened up in former cinemas.

Adelaide Terrace from Woolworths, Benwell, c.1969. Photograph from 'Along the Terrace'

Searching the web for anything to do with the Adelaide Cinema brought up very little of use, so I turned to my trusty Cinemas of Newcastle book by Frank Manders in the hope that it would enlighten me. Sure enough, the two-page spread about the ‘Adelaide Picture Hall’ added some detail to the story, revealing that it opened, as Benwell’s first cinema, in 1910; around a decade later, a two-storey stone-faced annexe was built in order to create a new foyer.

Adelaide Cinema, Benwell, c.1937. Photograph from 'Cinemas of Newcastle'

Manders reports, however, that the cinema only lasted another twenty or so years, officially closing on 1 February 1943. After use as a depot for Pathe, the book confirms that the the property became a Woolworths store, and, at the time of writing (1991), was “now a discount autoparts shop, recognisable as a former cinema from the side and rear.”  After another Google Street View excursion, followed by a visit in person, we duly have a photograph of Benwell’s old Woolies – still in use, indeed, as a discount autoparts shop.

The same view today (28 May 2010)

The chimneys may have gone, and windows and a shopfront have been punched into the old auditorium, but it’s remarkable quite how similar the building still looks to how it did in 1937. Viewed from the side, Manders is absolutely right about the building’s past role as a cinema being easy to spot.

Former Woolworths in Benwell (28 May 2010)

As always, however, there is still lots more to find out. For example, what year did the Woolworths store open, and when did it close? Do photographs exist of the building when it was in use as a Woolworths? And what memories do local people still have of shopping or working at the store? Knowing the contributions that readers to this blog have made in the past, I suspect it may not be too long before we have some answers!

Shot from 1998 'Woolies Winter Wonderland' TV ad

 …That was the theme of Woolworths’ 1998 Christmas TV advertisement [broken link removed], in the heady, Tellytubby days when, as the ad reminds us, everyone wanted a Talking Po.  

This festive season, the incessant snow and ice has certainly made it a Winter Wonderland in the various town centres that I visited. However, 2009 has, of course, been the first Christmas without Woolies on the high street, meaning that shoppers have had to look elsewhere for their Barbies, PlayStations, and whatever the current equivalent to a Talking Po is.  

Trudging through the wintry conditions, I did manage to snap a few more ex-Woolies stores during the last fortnight. Interestingly, unlike my last set of pictures, where most of the former Woolworths sites that I visited had been taken over by other retailers, many of the latest batch remain vacant.

Former Big W (now M&S), Tamworth (24 Dec 2009)

The former Woolies up first is a bit of a cheat, in that it’s not one of the 807 stores that closed down following Woolworths’ collapse into administration last year, but is one that had already shut – and been taken over – shortly prior to that.  

The former out-of-town Big W at Tamworth’s Ventura Park is certainly one of the more shortlived Woolies stores (having opened, I think, in summer 2001), as well as one of the larger stores to open in recent years (90,000 sq ft). The shop lasted only until late 2004 in its original form, when it was split into two: Woolies kept the left-hand half (rebranding it from Big W to Woolworths), while the right-hand half was subsequently taken over by Marks & Spencer, which opened its own store there in November 2005.  

However, even the shrunken Woolies failed to last very long. In April 2008, Woolworths closed its store at Ventura Park all together, M&S having made an offer to take over the remainder of the building. The revamped and extended Marks & Spencer opened in December 2008, and certainly seemed to be pretty busy when I visited over Christmas. Given what happened to the Woolworths chain just a few months after the closure of the Ventura Park store, it’s probably no bad thing for Tamworth that M&S had taken over the site already. (Tamworth’s separate town centre store – closed on 2 January 2009, and now Home Bargains – has already been featured in a previous blog post.)

Former Woolworths, Burton upon Trent (23 Dec 2009)

Over in nearby Burton upon Trent, in contrast, the former Woolies in the Coopers Square shopping centre is yet to find a new occupant. However, it’s hard to imagine the unit being empty for too long, given that the centre has several strong anchors (Bhs, M&S, Primark, New Look), a modern and appealing environment, and very few other empty shops.

Former Woolworths (now TJ Hughes), Westfield, Derby (23 Dec 2009)

Down the road in Derby, the large former Woolworths in the Westfield shopping centre (the extended and renamed former Eagle Centre) has been taken over by TJ Hughes, and has reportedly been trading well since its opening in September. Woolworths had occupied the site back in the Eagle Centre days, but this photograph shows the extent of the changes made to the store’s London Road frontage as part of the Westfield revamp.

Former Woolworths, Alfreton (23 Dec 2009)

Still in Derbyshire, the old Woolies in Alfreton High Street is another of those that remains vacant. It’s quite an interesting store in that it’s a rather awkward amalgamation of a traditional-looking Woolworths building (the portion on the right) with part of the adjacent block to the left. Presumably at some point Woolies must have expanded from its original building into the premises next door?

As you know, I’m generally sceptical about the merits of dividing up large former Woolworths units; in Alfreton, however, I can’t help thinking that it would really enhance the streetscape to split this property back into two separate shops – or at least to install a new shopfront that is more sympathetic to the contrasting heights and styles of the two buildings. 

Former Woolworths (now Amber Value), Ripley (23 Dec 2009)

Down the road in Church Street in Ripley, Derbyshire, the inclusion of the property above in this blog is again something of a cheat, given that it has not been a Woolworths store for many years. There’s a personal story behind this store though, in that my grandparents (and much of my family) lived in Ripley during my childhood, and I can well remember visiting Ripley’s Woolies with my gran and parents.

When the store shut (in January 1990, I believe), I can still recall my gran grumbling about the then state of Ripley’s town centre, recognising the symbolic importance – and the humiliation, almost – of the town losing its Woolworths. Twenty years on, however, you might argue that Ripley has had the last laugh. When Woolworths closed, the long-established Amber Value store – then occupying the narrow, two-bay property that you see in the middle of the picture above – extended into the much larger Woolworths premises next door (the left-hand building in the photo), increasing its floor area several times over as a result.

Since then, Amber Value has continued to trade successfully from the site, offering an eclectic but highly useful range of household items, such as homewares, gardening products, stationery and toiletries. Today, the store is rightly valued by local people as a place to buy items that are not readily available elsewhere in the town centre – everything, you might argue, that Woolworths used to be.

Former Woolworths (now Lighthouse charity shop), Heanor (23 Dec 2009)

Back to the more recent Woolies closures, and in nearby Heanor the old Woolworths store is occupied by a Lighthouse charity shop, though only on a short-term basis judging by the continued presence of a ‘To Let’ sign. I wasn’t familiar with this enterprise prior to my visit, but I understand that Lighthouse is a growing chain of charity shops across Derbyshire operated by Valley CIDS, a Christian charity “that is committed to building and strengthening community in and around Derbyshire”, and which works “to support children and families through outreach work in schools and the wider community”.

As has happened in Burnley – where the YMCA has turned the 16,000 sqft former Woolworths into the largest charity superstore in the country – there are inevitably questions about how effective a charity shop can be in enhancing the fortunes of a town centre, particularly in the aftermath of an important Woolworths store being lost. As a shorter-term measure, however, using such units to promote beneficial charity work is surely preferable to the properties lying empty.

Former Woolworths, Dumfries (29 Dec 2009)

The two remaining former Woolies featured here are indeed both stores that have yet to find a new occupant. The first, in Dumfries, was reported back in September as being ‘under offer’, though there was no evidence of anything happening – and a ‘To Let’ sign still in place – when I visited last week.

Former Woolworths, Dumfries (29 Dec 2009)

Fittingly, given the Winter Wonderland theme with which we started, the final Woolies for now is the one in Chester-le-Street, photographed – during a snow shower – just yesterday. Unfortunately for Chester-le-Street town centre, the still vacant Woolworths premises in Front Street are directly opposite those of the former Co-op department store, which closed down in 2007 and is only partly reoccupied (by Peacocks, since April 2009).

Former Woolworths, Chester-le-Street (2 Jan 2010)

Throughout these changes, it’s refreshing to see Chester-le-Street Heritage Group doing its bit to both promote and document the town’s retail history, including setting up a display of old photographs of the Woolworths store during its final days. The former Woolworths store is certainly an attractive building in a very central location within Chester-le-Street, so I’d be surprised if the Heritage Group didn’t have some good news to report upon and document during 2010.