Wooly Minded, Clayton Street, Newcastle (24 Jul 2010)

Passing through Newcastle city centre yesterday afternoon, I was able to see what was happening with several incoming stores that I’ve blogged about previously.

In Clayton Street, Wooly Minded has now been trading for a week or two, and indeed features the palette of flying sheep, lime green and black that I was earlier promised.

I have to confess that I really dislike the sign’s use of Comic Sans, a font that is widely derided and overused – often in situations where something with a little more gravitas would work better. (Erin Valois, for example, recently described Comic Sans as “generally reserved for older ladies sending out chain emails about kittens or preteens flirting on MSN Messenger circa 2002″.)

Window display, Wooly Minded, Newcastle (24 Jul 2010)

Still, the overall effect is undeniably eyecatching, and where Wooly Minded’s existing shops in North and South Shields are hampered by quite long, thin shopwindows, the Newcastle store’s full height glazing has allowed for a bolder, fresher treatment. Crucially, while both the Shields shops feature densely packed window displays (including posters and signs stuck to the inside of the glass), the relative simplicity of the Clayton Street window treatment ensures that passing shoppers get a clear view into the shop.

Card Factory, Northumberland Street, Newcastle (24 Jul 2010)

Another new store with bold signage is the recently opened Card Factory on Northumberland Street, whose blue and yellow fascia can never be termed discreet. The end result looks OK, however, with much of the shopfront and fascia kept as white, and is certainly an improvement on the tired Foot Locker frontage that it has replaced. The shop is apparently Card Factory’s 500th store, and certainly seemed busy when I passed by.

How it looked before (17 Jun 2010)

Despite its stone frontage, the property itself is arguably one of the ugliest in Northumberland Street – strangely ageless and devoid of character with its assymetrical facade and drab blank windows to the upper floors. If Card Factory’s bright shopfront stops people looking any higher up, it’s perhaps not such a bad thing in this particular instance.

Upcoming Bank store, Northumberland Street, Newcastle (24 Jul 2010)

The final stop on this occasion is just a couple of doors further down Northumberland Street, where the JD-owned young fashion chain Bank – previously mentioned here – is now clearly announcing its arrival in the former Priceless Shoes unit. Offering what it describes as “the latest fashion for women and men from your favourite designer brands such as Paul’s Boutique, Lipsy, Superdry and Henleys”, I’m not quite clear how many of Bank’s brands simply duplicate names that are in the city centre already – Superdry, for example, has a prominent store of its own in St Andrew’s Way, while Lipsy and Paul’s Boutique are both available in Fenwick’s.

Typical Bank store. Image courtesy of Bank

Still, with the nearest Bank stores currently in Middlesbrough and Stockton, it’s positive to see a new name coming to a prime site in Newcastle city centre. Perhaps more importantly, images on the retailer’s own website suggest that Bank stores have a modern, open feel that wouldn’t be out of place in the Eldon Square extension. If the new Northumberland Street store looks anything like this, it should bring a little glamour to a location that, as Priceless Shoes, has had all the retail pizzazz of a jumble sale.

Upcoming PC World and Currys store in Northumberland Street, Newcastle (17 Jun 2010)

I was curious to read Retail Week’s recent article about the electricals retailer DSGi trialling a small-size dual fascia Currys and PC World store at Bluewater, following its successful introduction of two-in-one megastores in retail park locations such as Leeds, Fulham, Bristol, Hedge End and Merry Hill.

Though not mentioned in the article, anyone walking along Northumberland Street in recent weeks will have noticed that Newcastle city centre is getting a combined high street Currys and PC World too, replacing what was previously Currys.digital and, before that, Dixons. According to the signs on site, the new store is set to open on 12 August, following quite significant renovations to the property.

Northumberland Street scene, Newcastle (17 June 2010)

I understand, incidentally, that the first floor of the Currys building – until recently the Hustler Pool Club and Leo’s Restaurant – is to become a branch of Cotswold Outdoor, while Hustler’s and Leo’s will be opening up in new premises elsewhere in the city centre.

At the same time, DSGi is apparently not the only large footprint retailer looking at more compact sites in urban centres. The DIY market leader B&Q is reportedly set to “open small-format city centre stores in the UK after the success of similar pilot stores run by parent Kingfisher overseas.”

B&Q store. Photograph by David Wright

When it says ‘small’, it’s important to recognise that these will still be good sized stores – though more compact than B&Q’s present smallest sites, 35,000 to 40,000 sq ft is still double the floorspace of a typical Clas Ohlson store, one of the retailers with which a homeware-focused city centre B&Q might be expected to compete.

It does open up interesting possibilities for the types of unit that B&Q might bring back into use, particularly if the retailer is prepared to go for premises that occupy more than one level – former department stores, for example. However, with the first new format stores not set to open for 18 months or so, it will still be a little while before we get to see exactly what B&Q’s venture into town and city centres will look like.

Typical Card Factory fascia

Newcastle City Council has recently received a planning application for the “display of internally illuminated fascia sign and non illuminated projecting sign to front elevation” for 55-57 Northumberland Street. The applicant, I understand, is the rapidly expanding greetings card chain Card Factory.

As far as I can tell, no retailer name is mentioned anywhere in the planning application, but a little bit of detective work soon reveals the ‘Applicant Address’ as Card Factory’s head office in Wakefield, and the ‘Applicant Name’ as the firm’s Property Administrator.

Only established in 1997, Card Factory has been one of the quiet retail successes of recent years. Following a combination of organic growth and acquisitions, the business has expanded to 490 stores nationwide, making it the second largest UK greetings card retailer after Clinton Cards.

Clinton Cards store in South Shields (18 Jun 2010)

Of the two, however, Card Factory has enjoyed the recent momentum, delivering year-on-year sales growth of 27% in 2009, and a £29.4m pre-tax profit on a turnover of nearly £168m. Clinton, in contrast, had to turn over £345m – double that of Card Factory – in order to generate a similar pre-tax profit (£24.1m). Just this April, Card Factory’s founders, Dean and Janet Hoyle, enjoyed a “multi-million pound windfall” after selling a £350m majority stake in the company to the London-based private equity firm Charterhouse.

Card Factory's South Shields store (18 Jun 2010)

Card Factory has already become an established presence in the North East, with Tyneside alone having branches in Gateshead, Blaydon, Wallsend, Jarrow, North Shields, South Shields and Whitley Bay. However, Northumberland Street will be the retailer’s first foray into Newcastle, and is certainly a bold choice for a chain that tends to be associated with the value end of the greetings card market.

Site of new Card Factory store in Newcastle (17 Jun 2010)

55-57 Northumberland Street, let’s not forget, is very much at the heart of what has traditionally been Newcastle’s prime retail pitch, sat between the Fenwick department store and the main Eldon Way entrance to Eldon Square. Previously Foot Locker, the unit became vacant as part of the reshuffle of Newcastle city centre retailers that has followed the opening of Eldon Square South. Republic, you’ll recall, kicked things off by moving from its previous store in Douglas Way to a new flagship in St Andrew’s Way, paving the way for Foot Locker to move into the more fashion-focused pitch freed up by Republic.

Northumberland Street entrance to Eldon Square (17 Jun 2010)

I like Card Factory – the prices are reasonable, and the quality and range excellent – and I certainly prefer its lively, unpretentious stores over the strangely soulless experience that I tend to find at Clinton’s. However, news of Card Factory’s planned Newcastle store does reinforce what seems to be Northumberland Street’s shift towards the value end of retail, coming hot on the heels of the new Peacocks store.

Peacocks, Monument Mall, Newcastle (11 Jun 2010)

To some extent, of course, this is merely a reflection of those retailers that are currently doing well and looking to expand. On the other hand, it’s becoming increasingly difficult to imagine top-end names opening up on Northumberland Street. When toy retailer Hamleys had its ill-fated foray into the provinces in the 1980s, it seemed natural for its Newcastle store to open up in Northumberland Street (in the premises now occupied by HMV). If it were doing the same today, you’d have to imagine it heading straight for St Andrew’s Way, and a berth among Apple Store, Guess, Hollister and All Saints.

The tide could yet, of course, shift back in Northumberland Street’s favour. The JD-owned branded fashion chain Bank is set to open in the nearby Priceless Shoes unit, and will surely be an improvement on the increasingly unappealing and tacky-looking store that’s there now. 

Next, Northumberland Street, Newcastle (5 Feb 2010)

The big test, however, will be on what occupies the unit that Next will leave empty when it moves into its new Eldon Square flagship. Received wisdom seems to be that the site represents the perfect opportunity for Zara to make a return to Northumberland Street, after its short-lived stint – in a unit that was too small for it – a few years ago.

In my view, Zara’s the kind of midmarket but well regarded retailer that Northumberland Street needs to attract if its to hang on to its status as Newcastle’s premier shopping thoroughfare. With Next due to move out early in 2011, it may not be very long before we know the answer.

No missing the fact that Peacocks is coming... (20 May 2010)

The opening of St Andrew’s Way back in February – and Hollister, belatedly, in April – may have been this year’s biggest retail events in Newcastle, but, three months on, there continue to be interesting and significant developments in fashion retail elsewhere in the city centre.

At Monument Mall, work is now well underway on the new Peacocks store, occupying the three-storey, 17,000 sq ft unit that formerly housed Zavvi, the Virgin Megastore, and before that Woolworths.

You can’t see anything happening inside from the ground floor of the Mall, or from Northumberland Street, as both frontages are boarded off. Rather, one of the most noticable things is that the Mall smells different to usual – of paint and wood, rather than Millies Cookies!

Northumberland Street frontage of new Peacocks store (20 May 2010)

However, go up or down a level and you can see right into the shop – shiny white tiled floors, escalators and stairs are all visible, with work looking well progressed ahead of the reported opening on 1 July. I’d have taken some pictures closer up, but there will still men in there working at 5:30, and I didn’t fancy being accosted for taking illicit snaps…

New Peacocks store from basement level of Monument Mall (20 May 2010)

Across town on the corner of Newgate Street and Blackett Street, work has also started on redeveloping the recently vacated Arcadia space into a new 55,000 sq ft Next store, which will be one of the fashion retailer’s largest stores in Britain when it opens early in 2011.

Site of new Next store in Newcastle (16 May 2010)

...and the same view back in January

Again, there’s not a great deal to see yet, but the Topman and Topshop signs have been taken down, the site screened off, and some mysterious holes punched into the brick façade facing Newgate Street.

As far as I’m aware, there’s no further news on which retailer might replace Next’s current shop on Northumberland Street, but there’s still plenty of time for details to emerge. One sure thing is that we’re likely to be seeing Newcastle’s fashion retailers playing musical shops for some time yet, as new units are carved out and existing ones freed up.

Bhs in Newcastle. Photograph by Graham Soult

Its interior may be somewhat dowdy, but I do have a soft spot for Newcastle’s Bhs store, in Northumberland Street.

True, the fashionability of some of the menswear is questionable, with colours and styles that are clearly aimed at an older clientele. However, the retailer’s introduction of trendier sub-brands – such as Trait and Atlantic Bay – aimed at a younger, more fashion conscious market, have gone some way to redress the image of Bhs as an old man’s shop, even if the ranges are rather let down by the less than glamorous instore environment. 

Another reason I like Bhs is that I’ve always found the quality of its clothing to be very good, and, wandering around Newcastle on Friday afternoon, it’s clear that its prices too are competitive against those of H&M, Marks & Spencer or New Look.

However, my Bhs purchase last week was not from the menswear section at all, but from the homewares department. Homeware, and especially lighting, has always been seen as one of Bhs’s big strengths, and I was interested to spot quite a lot of products – including tableware, small appliances and bedding – being marketed under the Maison Essentials sub-brand.

In parallel with Sir Philip Green pursuing his ‘house of brands’ strategy – introducing Arcadia brands into some Bhs stores – it seems quite likely that ‘Bhs’ could end up merely as a label for the overall store environment, rather than for any of the actual fashion or homeware ranges sold within it. When I was visiting Middlesbrough last month, I noticed that the town’s Bhs store in Linthorpe Road has already had the Arcadia makeover, with a smart black fascia and the introduction of Wallis and Dorothy Perkins shop-in-shops.

Revamped Bhs in Middlesbrough

Of course, none of these cosmetic changes matter one jot if the service that the customer receives is poor. Unfortunately, I was less than impressed by the male staff member who served me in Newcastle’s Bhs on Friday (whose name I noted, but will not repeat here). Surely a smile, some eye contact, and a semblence of enthusiasm isn’t too much to ask?

Former Zavvi, Newcastle (27 Sep 2010)

Well, that’s a surprise! I’ve only just discovered that I’ve been photographing and blogging about a former Woolworths store – here, and more recently here – without even realising it. 

While I was vaguely aware that there had been a Woolies in Newcastle’s Northumberland Street many years ago, I hadn’t realised that it occupied the soon-to-be-Peacocks former Zavvi building. 

Woolworths, Northumberland Street, c.1970?. Photograph from Newcastle Libraries

The presence of the Fenwick department store in both shots above is the giveaway – and Newcastle Libraries’ superb Flickr stream has quite a few more images that show the Woolies store in all its glory. Interestingly, one great shot shows the Woolworths store still open in 1983; presumably someone out there can shed light on when it closed, and whether the property was anything else prior to becoming the Virgin Megastore. [UPDATE, 2 June 2010: It seems that it closed in 1987].

The fate of the Northumberland Street shop seems to have mirrored that of many other large, city centre Woolworths stores across the UK. Between the 1950s and 1970s, Woolworths developed many flagship shops – department stores, essentially – in major city centres, occupying several floors and a prominent location. At the same time, there was often a smaller store at the other end of town – just like the branch in Newcastle’s Clayton Street. 

However, the 1980s saw Woolies downsizing or closing many of these flagship stores, at the same time as withdrawing from certain product areas (such as adult clothing and groceries) to focus upon the ranges for which it latterly became best known – toys, confectionery, homewares, entertainment and children’s clothing. Thus, cities such as Leeds and Newcastle lost their main Woolworths store at this time, but kept the smaller one. 

Similarly, when I lived in Sheffield in the 1990s, I remember hearing about the Woolworths store in Haymarket that had closed down some years before, having been rebuilt in the 1950s following war damage. The unit later became Dunnes Stores (which closed down and then reopened in the same spot a few years later), and currently houses a large branch of Wilkinson. 

Meanwhile, Sheffield’s second branch, on The Moor, lasted right through to Woolies’ ultimate demise at the end of 2008. In a neat twist, bringing us back to where this blog post started, that site too is reportedly going to become a Peacocks.

With thanks to Newcastle Libraries for the use of the historic photograph of Woolworths in Northumberland Street.

Next, Northumberland Street, Newcastle (5 Feb 2010)

Following the apparent confirmation of earlier rumours about Next planning to open a new store in Newcastle’s Eldon Square shopping centre next year, it seems timely to take a look at the retailer’s current Northumberland Street premises, shown above.

It’s quite a handsome building when you stand back and look at it – particularly in comparison to the brutish, blank, brown brick facades of the Primark (formerly C&A) and Bhs building next door. Imagine then how things might look if a building in the style of Next’s premises wrapped all the way round the corner into Northumberland Road, in place of the existing Bhs/Primark block… something like the view below, perhaps?

Old postcard of Bhs site, Northumberland Street, Newcastle

Perhaps I should have known already, but before getting a copy of the fascinating new Newcastle Through Time book for Christmas, I hadn’t a clue that today’s Next building is a retained fragment of the building above - the remainder of which was demolished in the early 1970s to make way for more modern premises for the then ‘British Home Stores’ and C&A. I’m none the wiser, however, about which retailer was occupying the Next site at that time, or indeed what the reason was for retaining those three last bays. Perhaps someone out there can shed some light on the matter?

The same view today

One thing I do know is that the story has a neat, if slightly tenuous, link to a building mentioned briefly in one of my first blog posts – Murton House, in Grainger Street. Having housed the Henry A Murton department store from about 1910 until its takeover by the Co-op in 1957, the Co-op made substantial changes to the interior in the 1960s, before moving out of the premises in 1971. Conveniently, C&A was able to take the property over after only a short period of vacancy, occupying the building until 1973 while its regular premises in Northumberland Street were demolished and rebuilt.

Similarly, British Home Stores apparently moved to Pilgrim Street during the redevelopment of the site – again, answers on a postcard if you have any information on where exactly that was.

Existing Topshop, Newcastle

Back in the present, we do now know a little more, courtesy of The Journal, about the proposed new Next store in Eldon Square. It will:

• Reportedly be “one of the largest branches of Next in the country”
• Supposedly replace, rather than supplement, Next’s existing Northumberland Street store (handily freeing up a prominent unit for somebody else – perhaps Zara?)
• Take over a small amount of space occupied by Eldon Leisure in order to create space for a “flagship store”.

The fact that Next will be nibbling into Eldon Leisure seems to reinforce the view that its intended location must be the current Arcadia Group space, presumably incorporating three floors - the street and mall levels (current Topshop), and the floor accessed by escalators from the mall that currently houses Topman (and, if I understand correctly, the adjacent bit of Eldon Leisure).

This space equates to the whole of the brown-brick block shown in the photo above. However, with a reported £8m redevelopment budget, it has to be hoped that something creative can be done to get rid of those blank and lifeless façades – either by building out into the open space between it and the new St Andrew’s Way (the redbrick section to the right of the shot), or by punching some more openings into what is currently there.

Peacocks logo

Peacocks has submitted a planning application for new signage at the former Zavvi site in Newcastle’s Northumberland Street, confirming recent rumours that the fashion retailer was being lined up to occupy the 17,000 sq ft store.

Published today, the application (2010/0159/01/ADV) is for the “display of internally illuminated fascia sign, internally illuminated projecting sign and non illuminated banner sign to Northumberland Street elevation and black vinyl graphic to windows on Northumberland Street and Brunswick Place elevation”. An accompanying application – 2010/0160/01/DET – has been submitted for the “installation of new shopfront and replacement of air conditioning units to roof”.

Former Zavvi, Newcastle (27 Sep 2009)

Very few changes to the unit itself are envisaged – the application states that Peacocks will occupy the existing three trading levels (basement, ground and first floor), and will retain all the existing links between the store and Monument Mall. In a previous blog post, back in August, I wrote that “one of Zavvi’s strengths was having entrances/exits on all three shopping levels of Monument Mall, as well as to Northumberland Street, helping shoppers permeate throughout”. The retention of all these routes in and out of the new Peacocks store will undoubtedly provide a footfall boost to Monument Mall’s other retailers, across all of the shopping centre’s three main levels.

Looking beyond Monument Mall, and the obvious fact that a large empty unit will be brought back into use, Peacocks’ arrival can only be good news for Newcastle city centre. Though it may have had a less fashionable image in the past, today’s Peacocks is a highly popular and successful retailer – it now has over 500 UK stores, with plans to open 40 more in 2010-11, and reported like-for-like sales growth of 8% in the eight weeks up to 2 January, a significantly better figure than Next (3.2%) or M&S (1.2%). It’s newer stores – such as North East branches opened in Chester-le-Street, Seaham and Gateshead in the last year or two – are smart and attractive, with bright and interesting frontages that enliven the street scene. Peacocks’ arrival at Monument Mall can undoubtedly be seen as a vote of confidence in Newcastle city centre from a thriving retailer that has not previously had a presence here.

Existing Peacocks store in Gateshead

Above all, we can celebrate the fact that we’re getting a Peacocks instead of another branch of Barclays Bank – an idea that seems even more crazy now that the former Zavvi site’s continued viability as a large, three-storey retail unit has been so clearly demonstrated.

Thanks to TownPlanningNE at SkyscraperCity’s Newcastle City Centre Retail forum for the tip-off regarding the planning application!

Back of the WHSmith store in Redcar (17 Sep 2009)

Visiting Redcar today, I was amused to spot a little throwback to the past in the form of an old WHSmith fascia, featuring the once familiar cube of ‘W’, ‘H’ and ‘S’ letters. 

Curiously, the main frontage of the store in Redcar High Street features the more up-to-date blue fascia with white text (below), but someone has either forgotten to update the goods entrance or decided that it really isn’t terribly important. 

The more commonly seen WHSmith logo these days

It must be about a decade since I last saw the old logo featured on a WHSmith store, though – I remember it being on the old Eldon Square branch in Newcastle, before that closed and business moved to the shiny new branch on the old Littlewoods site in Northumberland Street. Needless to say, readers, it would be fun to hear of any other places that you know of where the former logo is still in situ. 

It is interesting, though, how a logo that looks fairly innocuous at the point of being retired begins to look rather quaint and dated once you’ve got so used to its replacement. Redcar aside, however, WHSmith seems to have done a pretty good job of rolling its new logo out over the years – and that is important. 

Current WHSmith signage, on a typical store

If you’re a retailer going for a new visual identity, with all the brand values and sense of change that that espouses, it needs to be comprehensively and consistently applied – as House of Fraser has recently done. In contrast, retailers such as Matalan, Next and M&S have all been rather slow at applying their new visual identities to existing stores; the risk is that it creates and communicates a two-tier estate – those most important stores that are evidently worthy of rebranding; and those lower in the pecking order that seemingly aren’t so worth investing in.

Newcastle's Zavvi store in happier times. Photograph by Mankind 2k

When I remarked a couple of weeks ago that Newcastle’s “Monument Mall would surely welcome the arrival of a strong anchor store” following the closure of Zavvi, a potential new branch of Barclays Bank was not exactly what I had envisaged.

Today’s Journal reports that “some members of Newcastle’s commercial property community have expressed dismay at the potential move”, and no wonder – the idea of the prime Northumberland Street site being lost to retail use is a crazy one.

Over the years, The Journal’s commercial property section has repeatedly cited the problem of big-name retailers who want to move to Newcastle not being able to find units of the size and quality that they require. This, indeed, has also been mentioned as the logic behind Eldon Square’s current redevelopment, where two-storey, modern units are being created. Against this backdrop, it certainly seems bizarre to take a 17,000 sq ft, three-storey unit out of the city’s retail equation.

It’s hard too to see how filling one of Monument Mall’s most prominent units with a bank will do very much to invigorate the rest of the mall. One of Zavvi’s strengths was having entrances/exits on all three shopping levels of Monument Mall, as well as to Northumberland Street, helping shoppers permeate throughout. It would seem unlikely, however, that Barclays would wish to keep so many entrances, or indeed even make public use of all three floors.

Even Northumberland Street – though in reasonably fine fettle, anchored as it is by the stalwarts of Fenwick, M&S, Bhs, Primark, Next and H&M – would surely benefit from something different to the banks, phone shops and coffee shops that have mushroomed along its length in recent years.

A separate issue is what would happen to Barclays’ existing city centre branches assuming, as The Journal notes, that any planning application to change the old Zavvi’s use from A1 (retailing) to A2 (financial services) was successful (something that is not guaranteed). While other banks have scaled back their city centre presence in recent years, Barclays still has four branches in relatively close proximity to each other – at the top end of Northumberland Street; on the corner of Percy Street and Gallowgate; in Grainger Street, next to Central Arcade; and the rebranded Woolwich opposite the old Odeon in Pilgrim Street (I don’t think I’ve missed any others). It seems highly unlikely that all of these would be retained in addition to the proposed new branch, but none are really in top-notch retail locations – perhaps part of the rationale for Barclays seeking a more central site.

If this were the case, Barclays’ move would mirror that of HSBC a few years ago, where several Newcastle city centre branches were closed and their operations consolidated into a new Grey Street flagship. The difference, though, is that HSBC’s move didn’t result in the loss of an existing retail site, given that the premises it moved into had previously housed branches of Pizza Hut and TSB.

As always, your thoughts and reactions are welcome. Most obviously, what retail name would you like to see moving into Newcastle’s old Zavvi store? Or, perhaps, are you excited at the prospect of a new shiny branch of Barclays?

Update: That’s neat! Impressed that Google has not only picked up this blog post within an hour of me publishing it, but that it shows up higher in the search results for ‘zavvi barclays newcastle’ than the Journal article that prompted it :)

Thank you to Mankind 2k for the use of his photograph of Newcastle’s old Zavvi store, which is © Copyright Mankind 2k and licensed for re-use under the Creative Commons Attribution 3.0 Unported Licence.