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Inside Newcastle’s Clas Ohlson – a sneak preview ahead of tomorrow’s opening

Graham Soult August 23, 2011 Campaigns, Home and DIY, Interiors, Marketing, Specialist Retailers 2 Comments

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Outdoor zone, Clas Ohlson, Newcastle (23 Aug 2011). Photograph by Graham Soult

Outdoor zone, Clas Ohlson, Newcastle (23 Aug 2011)

If the people of Newcastle were still unaware of Clas Ohlson this morning they shouldn’t be by the end of the day. Adding to the billboards and posters that I mentioned a fortnight ago, the Swedish ”modern hardware” retailer’s latest marketing push has included leafletters … Continue Reading

Habitat, HomeForm, TJ Hughes: why is it H-H-Hell on the high street?

Graham Soult July 01, 2011 Economy, Fashion Stores, Home and DIY, Property 7 Comments

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Habitat, Bristol (22 Feb 2011). Photograph by Graham Soult

Habitat, Bristol (22 Feb 2011)

It’s hard to dispute that the last couple of weeks has been a torrid time for the UK high street, with a succession of well-known names either announcing bad news or collapsing into administration.

While HMV has a stay of execution for now, other retailers in that section of the alphabet – Habitat, … Continue Reading

Retailers needs a web presence that informs and inspires

Graham Soult August 27, 2009 Department Stores, Online, Technology 3 Comments

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Image by Zoran

Image by Zoran

I was quite chuffed, this morning, to have a short article on web usability published in The Journal. Much of what I wrote is, or at least should be, common sense: essentially, the need to understand what information your customers are looking for, and to give it to them in a way that is clear and engaging. Though the examples I used in the article related to tourism websites, the same principles apply … Continue Reading