Former Woolworths, Horley (4 Sep 2010)

During the summer, I’ve built up a veritable stack of photos of old Woolworths stores, from all kinds of places across the UK – not that you’d necessarily realise from my recent blogging output. That’s the trouble of fine weather – it’s just so tempting to head off and photograph interesting things, rather than staying inside and writing about them.

However, now that winter’s well on the way, and the weather is less amenable for tearing up and down the country, I plan that my blog posts will finally catch up with my camera…

One old Woolies that I’ve walked past lots of times without realising is the one in Horley, in Surrey. Several summers in recent years we have stayed in a friendly B&B in the town before flying out to some eastern European destination from nearby Gatwick Airport. Since the last time we were there, in 2007, a lot has happened, however – Woolworths has vanished from the high street, and my retail interests have blossomed.

Collingwood Batchellor's department store in Horley (4 Sep 2010)

Still, even as a consumer I’ve always had a soft spot for Horley’s town centre – it’s compact and attractive, and has a surprisingly strong retail offer given the town’s relatively small (but, admittedly, affluent) population of just over 20,000 people. Highlights include the delightful Collingwood Batchellor department store in Victoria Road and, just opposite, the unusually large and impressive branch of The Original Factory Shop, housed in a former engine shed.

The town can also claim to be the location of my first ever Waitrose experience, back in 2001 – long before the retailer had made it up here to the North East, and when the most northerly outpost of the Waitrose empire was still Newark-on-Trent. Needless to say, I’ve enjoyed quite a few Waitrose experiences in more recent years.

Horley's attractive High Street (4 Sep 2010)

Back to Woolies though, and it’s interesting that despite Horley’s present-day buzz and prosperity, the town’s Woolworths store (#545), opened in May 1934, was one of the first to close, back in the mid-1970s. Today, the property houses a branch of Boots. However, not withstanding the slightly questionnable blue first-floor windows, the building is in excellent condition, and is the epitome of a purpose-built 1930s Woolworths store – even more than thirty years after the retailer moved out.

Former Woolworths, Crawley (24 Oct 2009). Photograph by Stacey Harris

Interestingly, the Woolies history site, 100thBirthday.co.uk, suggests that the opening of a huge Woolworths store in nearby Crawley (#768), in 1958 – just five miles away – had a negative impact on the Horley store’s trade. The Crawley store, incidentally, lasted until Woolworths’ collapse, and is now – like so many others – occupied by Poundland.

Whereas Poundlands seem to be popping up everywhere, one distinctive feature of Horley’s retail scene is the presence of George Davies’ GIVe collection within Collingwood Batchellor. Launched only in September last year, the label’s fortunes so far have been mixed, with GIVe’s standalone stores all apparently slated for closure. Indeed, the Regent Street flagship, as well as the stores at Meadowhall and Kingston upon Thames, have already gone.

However, the concession model – operating nationwide within Beales department stores, and in just a handful of other independents – has reportedly been much more successful. Certainly, Collingwood Batchellor had an attractive GIVe window display, and the range looked a good fit for the department store’s focus on quality, and for its older and well-heeled clientele.

With GIVe seemingly concentrating on selling through independent department stores, it will be interesting to see whether the collection is introduced into Beales’ new acquisitions – including the former Westgate department store in Rochdale (now renamed as Whitakers), and, of course, the transformed Robbs department store up here in Hexham.

Thank you to Stacey Harris for the shot of the former Woolworths in Crawley, which is © Copyright Stacey Harris, and licensed for re-use under the Creative Commons Licence.

Millets store

Today’s retail news has arguably been dominated by Marks and Spencer revealing better than expected results, and Blacks Leisure (owner of Millets, as well as its eponymous chain) announcing plans to shut 89 stores that “have not traded profitably for many years” (in which case, you may wonder why the company has persevered with those branches as long as it has – Woolworths’ demise surely demonstrates the potential for ropey stores to bring the profitable ones crashing down with them).

While established names link M&S and Blacks display mixed fortunes in their quest for future success, one of today’s other (less prominent but no less interesting) retail stories relates to a brand new presence on the high street – GIVe, the latest venture from fashion guru George Davies of Next, George at Asda and Per Una fame.

Following months of anticipation, GIVe’s Regent Street flagship has opened today, with 21 other shops – five standalone stores and 16 department store concessions – following tomorrow. Alongside London, the standalone GIVe stores are in all the top shopping centre locations that you would expect – Bluewater, Cribbs Causeway, Kingston-upon-Thames, Liverpool One, Meadowhall – with Glasgow and Harrogate following soon.

Unusually, the concessions are all located within independent department stores, including all 11 Beales sites – a refreshing change from the usual House of Frasers and Debenhams. This decision, reportedly, is linked to Davies’ wish to offer a free minor alterations service within all his GIVe shops, as well as his desire for a less corporate, more boutiquey feel – hence the sense in tying up with department stores that already provide this type of personal, customer-focused service.

Several observations can be made about the store portfolio. Most obvious, from a North East viewpoint, is the absence as yet of any GIVe stores in our region. Perhaps we shouldn’t worry – after all, there’s no GIVe store to date in Manchester, Leeds or Edinburgh either. However, compared to other major regional shopping centres, such as Bluewater and Cribbs Causeway, I do wonder sometimes about MetroCentre’s ability to attract and retain the top names – take for example the oft-cited departure of Gap and its replacement with Peacocks.

Don’t get me wrong - Peacocks is a great shop – but it’s ubiquity means that it’s not really a special shop. For me, a special shop can still be part of a retail chain, but it needs to be one that has few enough stores to make each one a real destination – shops like the John Lewis’s, Fenwicks, Selfridges, Apple Stores and Lego Stores of this world. Other than the Berghaus flagship, it’s difficult to think of stores in MetroCentre that would fit this definition. Is it a function of the existing retail mix? The fact that the 22-year-old MetroCentre, with the exception of the Red Mall extension, looks rather cheap and dated compared to its newer competitors? Or something else? 

Certainly, Apple Store’s important decision to open up in Newcastle’s Eldon Square extension (blogged about here), alongside a growing roster of big-name fashion retailers, may help give Eldon Square the edge as the most likely location for GIVe’s North East debut. Alternatively, Rutherfords in Morpeth (mentioned here) or Robbs in Hexham would be obvious candidates, were GIVe to go down the concessions route.

Another observation about GIVe’s store portfolio is quite what a coup – and potential boost – this is for Beales, whose recent performance has been patchy to say the least. Assuming that GIVe is a success, Beales is sure to reap some benefit in terms of both footfall and trade. If nothing else, it will help to make its sometimes tired-looking stores more of a retail destination again.

GIVe homepage

 Inevitably, a blog post like this would not be complete without me passing comment on GIVe’s online presence. I’m hardly qualified to comment on the women’s fashions themselves, but the good quality photographs are really effective, and I like how the clothes can be browsed by colour as well as garment type. The ‘style with’ tips – suggesting belts or bags to go with your top – also seem like a canny move. If nothing else, Davies’ ability to launch a high street retail chain and fully operational online store on the same day is pretty impressive. Recognising the synergies between bricks and clicks, the site – unlike others I could mention - also gets brownie points for featuring a list of GIVe store locations, complete with opening times, contact details, and the name of the store manager.

Any obvious website downsides? None especially, other than the predominant black and white look making the GIVe site resemble any number of other fashion retailers’ – House of Fraser or the aforementioned Tucci, to name just two. As always, if you’ve surfed the GIVe website – or indeed visited one of the high street stores – feel free to share your own reactions to the GIVe experience.