Former Woolworths, Peterlee (12 March 2010)

Only counting the (33) North East Woolworths stores that closed down following the company’s 2008 administration, my quest to photograph the full set is nearing completion – with five more new ones featured in this post, only Berwick, Billingham and Stockton’s Portrack Lane are left to get.

However, the ever-expanding list of stores that had already closed down in previous years – currently standing at 17, of which 7 have been photographed – means that I’ll be kept busy touring the North East’s towns and suburbs for a little while yet.

First up, however, are a couple of revisits, with the old Gateshead Woolies store (#154) still determinedly empty.

Former Woolworths, Gateshead (12 March 2010)

Better news in Chester-le-Street though, where the old Woolies (store #267) had been taken over by B&M Bargains since my previous visit a couple of months earlier.

Former Woolworths (now B&M Bargains), Chester-le-Street (12 March 2010)

The first new stop is Stanley in County Durham, where Store Twenty One has done a good job of turning the old Woolies shop in Front Street (store #873) into a bright and appealing fashion and homewares store.

Former Woolworths (now Store Twenty One), Stanley (12 April 2010)

Less impressive is the company’s website - firstly for not having the Stanley shop listed in its store locator, and secondly for having the phrase “cheap clothes” within its title tags. To me, the words “cheap clothes” conjure up an unpleasant – and probably unfair – image of the retailer’s range being 100% driven by price at the expense of fashion. Indeed, using such language surely undermines the more effective “fashionably affordable” tagline that is used elsewhere on the site. Hopefully these issues will be addressed when the promised new site launches later this month.

Staying in County Durham, the 5,000 sq ft former Woolworths in Peterlee’s Yoden Way (store #987) was still empty when I visited in March, and as far as I know remains that way.

Former Woolworths, Peterlee (12 March 2010)

Though hardly the most beautiful building, that row of shops holds some historic significance as the first part of Peterlee new town to be built. The Francis Frith website features a rather quirky shot of the Yoden Way shops  surrounded by empty space – certainly a contrast to today’s busy and built up shopping centre. The Woolworths shop is easily recognisable in the old photograph by its distinctive, pale façade.

Former Woolworths, Newton Aycliffe (12 March 2010)

Down the road in Newton Aycliffe, we have another new town, another empty Woolies (store #1007), and another property that wouldn’t win any prizes for its looks.

On to Darlington next, where the formerWoolworths at 12-18 Northgate (store #28) was in the midst of building work to turn it into a new branch of Next. I understand that the Next store is not open yet, but is due to be finished later in the summer.

Former Woolworths, Darlington (12 March 2010)

Cornmill entrance to former Woolworths, Darlington (12 March 2010)

Finally to Spennymoor, and the old Woolies there (store #278) is one of many nationwide that has been taken over by The Original Factory Shop, the self-styled “low-price local department store”.

Former Woolworths (now The Original Factory Shop), Spennymoor (12 March 2010)

The chain has a policy of opening in smaller towns with limited non-food competition, and this is reflected in its choice of North East locations to date – among them Ashington, Crook, Prudhoe, Shildon and Stanley.

Interestingly, The Original Factory Shop’s own website indicates that a new store will be ‘opening soon’ in Morpeth, in Northumberland – I can’t find any further details yet, but presume that it will be in the former M&S Simply Food unit, vacated last year following the opening of a full M&S store in the new Sanderson Arcade.

Shop Direct's Woolworths.co.uk

Just a quick post this evening, but I wanted to flag up a well-written and interesting article by Kiran Stacey in yesterday’s Financial Times, entitled “The fight to be Woolworths’ heir”.

The piece covers some of the same themes as my own blog posts about Wellworths, Alworths and Shop Direct’s Woolworths brand, but gives some new and interesting insights into the operation of each business through talking to Wellworths’ Claire Robertson, Alworths’ Andy Latham and Shop Direct’s Matthew Hardcastle.

Alworths fascia

Notably, the article tackles the issue of the three retailers’ similar names, and – contrary to what has been reported previously – suggests that Shop Direct is no more happy with Wellworths than it is with Alworths:

We’re not happy with what Alworths is doing. They are trading on the old Woolworths name and brand. Meanwhile, Wellworths is trying to be Woolworths in all but name, and we are not very happy with that situation either.

Certainly, it looks like the tension between Shop Direct and the other ‘new Woolies’ is not going to vanish anytime soon.

Alworths' website

Meanwhile, I’ve noticed that Alworths has launched its website at http://www.alworths.com/ in the past few days. The colour scheme is, arguably, a little on the psychedelic side, but the content and overall impression is very good, conveying a distinctive brand personality that is bright, friendly, fun, local, and family-oriented.

The ‘Rate your visit’ form and the opportunity to nominate an Alworths staff member for a ‘Star Service Award’ are also really nice touches. Similarly, though there are no clues as to where Alworths’ future stores will be, visitors to the site are invited to ‘nominate a location’, to help Alworths achieves its goal of opening “20+ stores” during 2010, and its ultimate expansion “towards a chain of 200 stores”.

I’ve been really impressed with Alworths’ marketing and PR efforts to date. The company seems to have been quite adept at celebrating the qualities that people most liked about Woolworths – such as the service, value and range – while avoiding the traps that ultimately contributed to Woolies’ demise, and creating a personality that is fresh and new.

I wish the business well, and look forward to seeing how it develops over the coming months. Up here in the North East, perhaps I could nominate Chester-le-Street as somewhere that “a variety chain with stores at the heart of the High Street” would be likely to do well?

Shot from 1998 'Woolies Winter Wonderland' TV ad

 …That was the theme of Woolworths’ 1998 Christmas TV advertisement, in the heady, Tellytubby days when, as the ad reminds us, everyone wanted a Talking Po.  

This festive season, the incessant snow and ice has certainly made it a Winter Wonderland in the various town centres that I visited. However, 2009 has, of course, been the first Christmas without Woolies on the high street, meaning that shoppers have had to look elsewhere for their Barbies, PlayStations, and whatever the current equivalent to a Talking Po is.  

Trudging through the wintry conditions, I did manage to snap a few more ex-Woolies stores during the last fortnight. Interestingly, unlike my last set of pictures, where most of the former Woolworths sites that I visited had been taken over by other retailers, many of the latest batch remain vacant.

Former Big W (now M&S), Tamworth (24 Dec 2009)

The former Woolies up first is a bit of a cheat, in that it’s not one of the 807 stores that closed down following Woolworths’ collapse into administration last year, but is one that had already shut – and been taken over – shortly prior to that.  

The former out-of-town Big W at Tamworth’s Ventura Park is certainly one of the more shortlived Woolies stores (having opened, I think, in summer 2001), as well as one of the larger stores to open in recent years (90,000 sq ft). The shop lasted only until late 2004 in its original form, when it was split into two: Woolies kept the left-hand half (rebranding it from Big W to Woolworths), while the right-hand half was subsequently taken over by Marks & Spencer, which opened its own store there in November 2005.  

However, even the shrunken Woolies failed to last very long. In April 2008, Woolworths closed its store at Ventura Park all together, M&S having made an offer to take over the remainder of the building. The revamped and extended Marks & Spencer opened in December 2008, and certainly seemed to be pretty busy when I visited over Christmas. Given what happened to the Woolworths chain just a few months after the closure of the Ventura Park store, it’s probably no bad thing for Tamworth that M&S had taken over the site already. (Tamworth’s separate town centre store – closed on 2 January 2009, and now Home Bargains – has already been featured in a previous blog post.)

Former Woolworths, Burton upon Trent (23 Dec 2009)

Over in nearby Burton upon Trent, in contrast, the former Woolies in the Coopers Square shopping centre is yet to find a new occupant. However, it’s hard to imagine the unit being empty for too long, given that the centre has several strong anchors (Bhs, M&S, Primark, New Look), a modern and appealing environment, and very few other empty shops.

Former Woolworths (now TJ Hughes), Westfield, Derby (23 Dec 2009)

Down the road in Derby, the large former Woolworths in the Westfield shopping centre (the extended and renamed former Eagle Centre) has been taken over by TJ Hughes, and has reportedly been trading well since its opening in September. Woolworths had occupied the site back in the Eagle Centre days, but this photograph shows the extent of the changes made to the store’s London Road frontage as part of the Westfield revamp.

Former Woolworths, Alfreton (23 Dec 2009)

Still in Derbyshire, the old Woolies in Alfreton High Street is another of those that remains vacant. It’s quite an interesting store in that it’s a rather awkward amalgamation of a traditional-looking Woolworths building (the portion on the right) with part of the adjacent block to the left. Presumably at some point Woolies must have expanded from its original building into the premises next door?

As you know, I’m generally sceptical about the merits of dividing up large former Woolworths units; in Alfreton, however, I can’t help thinking that it would really enhance the streetscape to split this property back into two separate shops – or at least to install a new shopfront that is more sympathetic to the contrasting heights and styles of the two buildings. 

Former Woolworths (now Amber Value), Ripley (23 Dec 2009)

Down the road in Church Street in Ripley, Derbyshire, the inclusion of the property above in this blog is again something of a cheat, given that it has not been a Woolworths store for many years. There’s a personal story behind this store though, in that my grandparents (and much of my family) lived in Ripley during my childhood, and I can well remember visiting Ripley’s Woolies with my gran and parents.

When the store shut (in January 1990, I believe), I can still recall my gran grumbling about the then state of Ripley’s town centre, recognising the symbolic importance – and the humiliation, almost – of the town losing its Woolworths. Twenty years on, however, you might argue that Ripley has had the last laugh. When Woolworths closed, the long-established Amber Value store – then occupying the narrow, two-bay property that you see in the middle of the picture above – extended into the much larger Woolworths premises next door (the left-hand building in the photo), increasing its floor area several times over as a result.

Since then, Amber Value has continued to trade successfully from the site, offering an eclectic but highly useful range of household items, such as homewares, gardening products, stationery and toiletries. Today, the store is rightly valued by local people as a place to buy items that are not readily available elsewhere in the town centre – everything, you might argue, that Woolworths used to be.

Former Woolworths (now Lighthouse charity shop), Heanor (23 Dec 2009)

Back to the more recent Woolies closures, and in nearby Heanor the old Woolworths store is occupied by a Lighthouse charity shop, though only on a short-term basis judging by the continued presence of a ‘To Let’ sign. I wasn’t familiar with this enterprise prior to my visit, but I understand that Lighthouse is a growing chain of charity shops across Derbyshire operated by Valley CIDS, a Christian charity “that is committed to building and strengthening community in and around Derbyshire”, and which works “to support children and families through outreach work in schools and the wider community”.

As has happened in Burnley – where the YMCA has turned the 16,000 sqft former Woolworths into the largest charity superstore in the country – there are inevitably questions about how effective a charity shop can be in enhancing the fortunes of a town centre, particularly in the aftermath of an important Woolworths store being lost. As a shorter-term measure, however, using such units to promote beneficial charity work is surely preferable to the properties lying empty.

Former Woolworths, Dumfries (29 Dec 2009)

The two remaining former Woolies featured here are indeed both stores that have yet to find a new occupant. The first, in Dumfries, was reported back in September as being ‘under offer’, though there was no evidence of anything happening – and a ‘To Let’ sign still in place – when I visited last week.

Former Woolworths, Chester-le-Street (2 Jan 2010)

Fittingly, given the Winter Wonderland theme with which we started, the final Woolies for now is the one in Chester-le-Street, photographed – during a snow shower – just yesterday. Unfortunately for Chester-le-Street town centre, the still vacant Woolworths premises in Front Street are directly opposite those of the former Co-op department store, which closed down in 2007 and is only partly reoccupied (by Peacocks, since April 2009).

Throughout these changes, it’s refreshing to see Chester-le-Street Heritage Group doing its bit to both promote and document the town’s retail history, including setting up a display of old photographs of the Woolworths store during its final days. The former Woolworths store is certainly an attractive building in a very central location within Chester-le-Street, so I’d be surprised if the Heritage Group didn’t have some good news to report upon and document during 2010.

Co-op Department Store, Great Yarmouth, prior to Vergo Retail's takeover. Photograph by Stephen McKay

In the last couple of weeks, one interesting news story that has been easy to miss is the takeover of the East of England Co-op’s department store business by Vergo Retail.

Vergo Retail, as you may be aware, is the Liverpool-based operation headed by David Thompson that, in 2007, rescued Lewis’s of Liverpool, Joplings of Sunderland and Robbs of Hexham from the brink of closure after Owen Owen, the previous owner, had gone into administration.

Reports suggest that Vergo Retail has been doing rather well since then. Certainly, the business has been performing well enough to snap up the non-food operation of the Plymouth & South West Co-operative Society (PSWCS) in February this year, including the Derrys department store in Plymouth and four additional Homemaker stores in Devon and Cornwall; and well enough to double the size of the business again, just a couple of weeks ago, with the acquisition of twelve East of England Co-op shops. This latest acquisition includes department stores in Norwich, Ipswich, Colchester, Clacton-on-Sea and Great Yarmouth, as well as six home stores in Felixstowe, Stowmarket, Clacton, Stanway, Dovercourt and Witham, and a standalone jewellery store in Colchester.

These developments are notable for various reasons, not least in being illustrative of the extent to which the UK’s consumer co-operative movement as a whole has recently been seeking to exit the non-food sector. A critical milestone in this respect was the Co-operative Group’s decision, in 2005, to close or sell its 36 department stores; here in the North East, this resulted in the closure of landmark stores in Gateshead, Newcastle, Chester-le-Street and elsewhere, while a few others – including Bishop Auckland, Blyth and (briefly) Berwick-upon-Tweed – became part of Anglia Regional Co-operative Society’s Westgate Department Stores business.

Co-op department store, Tamworth

The impact of the Co-operative Group’s exit from department stores has been significant. First, it has created challenges for those (dwindling number of) independent co-operative societies that remain – such as East of England and, in my parents’ home town, Tamworth Co-op – requiring them to source new suppliers and renogotiate with existing ones, while having to work increasingly hard to maintain gross margins. Second, it has meant that for any societies seeking to merge with the larger Co-operative Group – such as United Co-op in 2007, and PSWCS in 2009 – prior disposal or closure of their department stores has essentially been a prerequisite.

Vergo Retail’s recent moves are therefore significant in that they seem to offer unloved and unwanted Co-op department stores a lifeline - as non-Co-op department stores. In the east of England, there can be little doubt that many of the now-saved stores would have closed had Vergo not stepped in - yet they are all shops that have a loyal clientele; that perform an important function within their respective communities; and that, with some dynamic management and a little investment, could once again be highly successful. Indeed, as Vergo expands its empire, its ability to secure improved supplier terms – and offer better deals to customers – will be enhanced; the very opposite situation to that faced by the few remaining co-operatives with non-food interests.

What is interesting, from a historical point of view, is that I can think of no precedent where Co-op department stores have been acquired, as going concerns, by a non-co-operative retailer; rather, if you were to go back to the 1950s and earlier you would see the process happening in reverse, with independent department stores - such as Newcastle’s Henry A Murton’s in Grainger Street – being acquired by local co-ops.

Vergo Retail's established Robbs of Hexham store

Going forward, much will depend of course on whether Vergo can successfully turn around the mostly loss-making stores that it has acquired; however, the company’s apparent success in reinvigorating Lewis’s, Joplings and Robbs (no-one can forget the sad, plundered interior of Robbs in the days leading up to its aborted closure) bodes well. For me, though, the burning question – and one that I cannot find either asked or answered anywhere else – is how will Vergo rebrand its newly acquired stores in Norfolk, Suffolk and Essex? After all, a store that is no longer a co-operative can barely be called a ‘Co-op Department Store’.

It will be interesting to see whether Vergo comes up with some locally-inspired names, or whether – in House of Fraser style – it seeks to bring some brand consistency to its growing portfolio. Lewis’s of Clacton, anyone?

Thank you to Stephen McKay for the use of the photograph of Great Yarmouth’s Co-op (now Vergo) department store, which is © Copyright Stephen McKay and licensed for re-use under the Creative Commons Licence.