Hollister’s fictitious brand story – does it matter?
Graham Soult
November 10, 2009
Brands, Fashion Stores
6 Comments
Tags: Abercrombie & Fitch, Bhs, brand, branding, Brent Cross, Hollister, Marks and Spencer, Meadowhall, Primark, Trafford Centre
Hollister's website, including the '1922' device
I can’t claim to know much about Abercrombie & Fitch’s sister brand, Hollister, and if I did, I suspect it’s somewhere that might be outside of both my price and age brackets. To be fair though, Hollister’s presence in the UK is pretty new – the first store, at Brent Cross, opened only last year – with … Continue Reading