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Recent media coverage for Soult’s Retail View

Graham Soult March 10, 2010 Marketing, Personal No Comments

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Yours truly in Northumberland Street, with Marketwise Strategies MD Jacquie Potts

Yours truly in Northumberland Street, with Marketwise Strategies MD Jacquie Potts

Everyone likes to be in the newspaper occasionally (as long as it’s for positive reasons, of course), so I rather enjoyed my recent appearances in the Northern Echo, The Journal, and on the Entrepreneurs’ Forum website[broken link removed].

The focus of the story was the global media intelligence company … Continue Reading

Hollister’s fictitious brand story – does it matter?

Graham Soult November 10, 2009 Brands, Fashion Stores 7 Comments

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Hollister's website, including the '1922' device

Hollister's website, including the '1922' device

I can’t claim to know much about Abercrombie & Fitch’s sister brand, Hollister, and if I did, I suspect it’s somewhere that might be outside of both my price and age brackets. To be fair though, Hollister’s presence in the UK is pretty new – the first store, at Brent Cross, opened only last year – with … Continue Reading