La Senza closing down in Newcastle (2 Jan 2012)

Since this is my first post of 2012, I must begin by wishing all Soult’s Retail View readers a very Happy New Year! Thank you to everyone who has commented, emailed, tweeted or visited during 2011, and I hope you will find many more posts to spark your interest during 2012.

As we enter 2012, the retail picture for the centre of Newcastle looks like repeating the trends of the last couple of years: various high-profile casualties amid one of the most challenging economic environments modern retailers have seen, countered by some exciting new arrivals and major retail schemes.

So, in the year ahead, what are some of the most significant things to look out for in Newcastle’s prime shopping locations?

Northumberland Street

Northumberland Street, Newcastle, with new BHS on the left (1 Jan 2012)

As I reported last week, the opening of the new BHS store in Newcastle’s premier retail location of Northumberland Street, expected sometime in the spring, will be one of the city’s major retail events of 2012. Local shoppers who are yet to experience one of the chain’s new-concept stores – such as the shop in Swindon that I visited in September – will be in for a pleasant surprise when the new four-storey store opens its doors in the old Next premises.

Beneath the scaffolding and wrap – which, as I noted previously, is due to come down in March – it’s just possible to see how the old façade has now been completely removed (below), ahead of the new BHS glass frontage being inserted.

BHS site, Northumberland Street (1 Jan 2012)

Next door, work to enable Primark’s expansion into the former BHS unit is also well underway, and, together with the new BHS, seems to be keeping local scaffolding companies busy (below). I understand, however, that we will have to wait until the end of the year for those works – which include another revamped frontage – to be completed.

Site of Primark extension, Newcastle (1 Jan 2012)

Elsewhere in Northumberland Street, the absence of any currently empty units means that new happenings in 2012 are likely to be the result of rebrands, relocations or closures.

In my previous post, I highlighted one major Northumberland Street retailer that’s looking to exit its existing store, ahead of a relocation to smaller premises elsewhere in the city centre. Its situation – being tied into expensive space that is now regarded as significantly overrented – is far from unique; however, with the St Andrew’s Way extension to Eldon Square (and the subsequent shuffling of other retailers, such as Next, BHS and Primark) having mopped up much of the demand for MSUs (major space units) in the city, I understand that finding a replacement occupier is proving a challenge.

As far as rebrands are concerned, Northumberland Street’s Northern Rock branch will no doubt be rebranded as Virgin Money during 2012; though banks tend to fall outside my blogging remit, it’s interesting that Virgin Money is referring to the locations it has acquired as ‘stores’ rather than ‘branches’, seemingly drawing inspiration from the best of retail as it seeks to create a “bright, relaxed, comfortable environment to come and sort out money matters, quickly and easily”.

Locations information on the Virgin Money website (4 Jan 2012)

To complement its ’stores’, there are also set to be Virgin Money Lounges in five cities – Edinburgh, Newcastle, Norwich, Manchester and London – providing a “place where our customers and their guests can relax”; it’s not clear, however, whether Newcastle’s promised Virgin Money Lounge will occupy one of the city’s two existing branch sites or new premises elsewhere. In Manchester, I’m told that the soon-to-open Virgin Money Lounge has taken over entirely new landmark premises, in addition to the established Northern Rock branch nearby, so it will be interesting to see whether the same approach is taken in Newcastle.

La Senza closing down in Newcastle (2 Jan 2012)

On the closure front, La Senza looks set to be Northumberland Street’s first retail casualty of 2012, following the lingerie chain’s announcement that it intends to enter administration. While the firm has blamed “trading conditions in La Senza’s high street locations and the overall macro environment which are having an adverse effect on the company”, such a statement fails to explain why La Senza has failed when many other retailers are successfully weathering the storm.

One suggestion, based on what my female friends have told me, is that La Senza may have fallen into the same trap as the collapsed young fashion chain Jane Norman by undermining its reputation for quality and, by extension, customers’ overall value perception of its products.

Of the retailer’s 146 UK stores, Newcastle is one of 81 locations that have launched ‘closing down’ sales, though there’s always a chance that any potential rescuer might decide to keep the store open after all. However, given its prominent location at the main entrance to Eldon Square, it’s unlikely that the unit would remain empty for long even if La Senza departed.

Blacks, Newcastle (8 Aug 2011)

Elsewhere in the city centre, the fate of several familar stores rests on whether their owners can turn around a sustained period of poor trading. The future of the outdoor retailer Blacks – which has a recently-opened store in Market Street – remains up in the air, while HMV has an uphill struggle to define its place in a changing entertainment market.

HMV’s Newcastle store, for example, is a curious mix of technology products, cold drinks and NUFC merchandise alongside the traditional CDs, DVDs and games; the overall impression is of a store that is cluttered, lacking in personality, and confused about what it’s trying to be.

HMV’s future – if it is to have one – must surely be in showcasing its credentials as a chain that lives, breathes, and is an authority on entertainment, as a way of differentiating itself from its online and supermarket competitors. However, the current presentation of piles of DVDs in a sub-supermarket-quality environment merely demonstrates the scale of the challenge ahead, rather than any sense of passion for the product.

HMV Newcastle (1 Jan 2012)

Time will tell whether my shot of a shuttered HMV on New Year’s Day, above – one of the few days of the year when most shops still close – becomes a more poignant image in the coming months.

Monument Mall

Wallis closing down, Newcastle (1 Jan 2012)

Further down, on the corner of Northumberland Street and Blackett Street, the closure of the Wallis and Evans store in Monument Mall this coming Saturday (7 January) is, hopefully, the harbinger of more positive developments ahead.

Evans closing down, Newcastle (1 Jan 2011)

Hammerson – who bought the shopping centre last April – had its ambitious plans to redevelop Monument Mall approved in November, and the Arcadia brands’ departure is a necessary step in enabling the scheme to proceed. Some high-profile departures under the previous ownership left Monument Mall’s generally small-sized units bereft of occupants, and Hammerson’s plans turn the centre inside out by filling in the mall’s circulation spaces and creating full-depth, street-facing shop and restaurant units.

Monument Mall, Newcastle (26 Oct 2011)

While Arcadia’s decision not to open new Evans and Wallis stores in Newcastle is a little disappointing, the move is in line with Sir Philip Green’s strategy of consolidating his space as leases expire. As the store-closure posters note, Wallis already has concessions in Newcastle’s Fenwick and Debenhams stores, while Evans is represented at both Metrocentre and Team Valley in Gateshead, but not elsewhere in Newcastle. Of the two, I’d therefore wager that Evans is more likely to make a reappearance in Newcastle city centre in due course – perhaps even as part of the aforementioned new BHS store – given its distinctive plus-size positioning and lack of Newcastle presence once the current store closes.

Peacocks, Northumberland Street (25 Jun 2010)

Incidentally, the only impact of the plans on the Peacocks store – which opened in the former Zavvi unit in 2010 – will be to block up its current mall entrances, leaving the main Northumberland Street frontage as the only access. The store will therefore revert to being the self-contained premises that it used to be as Woolworths and Next, in the years before Monument Mall opened in 1990.

So, what of the Monument Mall development itself? My understanding is that the new units are likely to be trading in time for Christmas 2013, and that Hammerson’s focus is on attracting niche retailers that will complement and reinforce the emerging Urban Outfitters-anchored high-end cluster around Grey’s Monument.

With strong demand for the medium-sized units in the new scheme, I understand that the development is expected to be fully let by spring this year. While no names have emerged, Hugo Boss – recently beaten by The North Face to the former Schuh unit opposite – must be a prime candidate, while there are plenty of expanding high-end fashion brands, such as White Stuff and Jack Wills, that are yet to establish a Newcastle presence.

Eldon Square

Northumberland Street entrance to Eldon Square (17 Jun 2010)

The dominance of Eldon Square within Newcastle is, arguably, one of the reasons why the city centre’s smaller shopping malls – whether Monument Mall, Eldon Garden or the earmarked-for-demolition Newgate Shopping Centre – have consistently failed to fly.

With 150 stores, Eldon Square’s vast size leaves it vulnerable to retail collapses, with the existing Barratts, Priceless and Past Times stores all at risk from those chains’ current difficulties. On the other hand, the shopping centre still has an impressive occupancy rate and a successful record of refilling those units that have recently become free.

New Next, Newcastle (10 May 2011)

While I understand that one retailer is mulling an exit, the new Debenhams-anchored St Andrew’s Way remains fully let to date, and almost all the space freed up by relocations to the new mall has been reoccupied by other tenants. Most notably, of course, Next opened a new flagship store in the former Arcadia space in May last year, which I’m told is trading very well.

The major problem area of Eldon Square is the Sidgate and High Friars stretch, running between the new Next and the mall entrance next to Grey’s Monument. Traditionally more value-focused than the rest of Eldon Square, this part of the shopping centre has suffered from its odd configuration and small-sized units, and currently has a relatively high number of voids, including the large two-storey store that New Look vacated when it moved to St Andrew’s Way two years ago.

However, my understanding is that the key former New Look unit will soon be reoccupied by a big-name retailer moving from elsewhere in the centre, whose space, in turn, is set to be occupied by a fashion chain not currently represented in Eldon Square. Ahead of any more radical reconfiguration of Sidgate and High Friars (which is surely likely to be required at some point in the future), the reoccupation of the former New Look site will at least restore some of the footfall that has been lost in the last couple of years.

Summary

So, for all that the media likes to portray 2012 as the year of a “high street bloodbath”, the reality in Newcastle city centre is more complex – and more positive – than the garish headlines suggest.

With both new and existing retailers still making significant commitments to the city centre – and, on the whole, decent demand for any space that becomes free – Newcastle seems well placed to see through the downturn and emerge in good condition on the other side.

New BHS Newcastle site (28 Dec 2011)

Work on the new BHS store in Newcastle has been underway for more than six months, though the lack of any mention of BHS on site meant that anyone passing by would have been none the wiser about what exactly was happening. This always seemed to me like a wasted opportunity given the evident interest among local shoppers – after all, for the best part of a year, searches relating to Newcastle’s new BHS have been one of the biggest drivers of traffic to Soult’s Retail View.

Now, however, signage announcing BHS’s forthcoming arrival in Northumberland Street has finally appeared, though the ‘opens 2012′ message leaves the exact timing rather vague. The banner is also looking rather worse for wear, given that it can only have been in place for a couple of weeks at most.

Site of new Newcastle BHS (29 Nov 2011)

Though the building’s frontage was fully wrapped up when I went past today, the shot above – from a month ago – shows the windows of the ex-Next store already removed ahead of the property’s radical refronting. I’m told that the scaffolding is due to come down in March, which would suggest a store opening sometime in the spring.

Newcastle's Primark extension underway (29 Nov 2011)

With work also progressing well on Primark’s nearby extension into the old BHS – and, I understand, at least one other major Northumberland Street unit being quietly marketed, pending relocation elsewhere in the city centre – 2012 already promises plenty of interest for Newcastle’s retail watchers.

Soon-to-open Superdry, Durham (16 Nov 2011)

Superdry – the SuperGroup-owned fashion chain of the moment – is gearing up to open its new store in Durham’s Silver Street at 9am this coming Friday (18 November), though the shop was still under wraps when I went past this morning.

By opening in the midst of the Durham Lumiere festival – which runs from 17-20 November, and attracts large crowds to the city – Superdry should be well placed for a successful launch.

Until recently, the unit at  30-31 Silver Street was occupied by Burton and Dorothy Perkins. However, in keeping with Sir Philip Green’s property consolidation strategy for Arcadia Group, both brand’s ranges now feature instead in the city’s nearby BHS store, the anchor tenant for the Prince Bishops shopping centre.

Soon-to-open Superdry, Durham (16 Nov 2011)

While Arcadia shrinks its estate, Superdry is rapidly expanding it – and since the first Superdry store opened in 2004, the chain’s growth has been spectacular. Durham will be the 57th standalone Superdry store in the UK – and only its third in the North East, after Newcastle and Metrocentre – alongside 21 shops under the Cult brand and more than 40 concessions in House of Fraser, Harrods and Selfridges department stores.

Cult store in Oxford (11 Nov 2011)

The Superdry estate has also grown rapidly overseas, and currently comprises more than 100 stores across Venezuela, the USA, Taiwan, Spain, South Korea, Panama, the Netherlands, Luxembourg, Italy, Indonesia, Germany, France, Finland, Denmark, Belgium, Austria and Australia. The Superdry website has also become a major sales channel, buoyed by its free delivery offer within the UK, Europe and North America.

Not surprisingly, this expansion has fuelled rapid growth both in group sales – up 42% in the three months to 30 October, following the 66% increase recorded in the previous quarter – and in profit (£47.3m pre-tax profit in the year to 1 May 2011). However, an absence of like-for-like comparisons makes it difficult to discern how sales are holding up in established stores, and the extent of any cannibalisation by newly opened shops.

Commentators’ questioning of how long SuperGroup can sustain such growth – alongside recent distribution difficulties (now apparently resolved) and a sense that the Superdry brand may be becoming overexposed – makes it one of the most fascinating retailers to follow right now, and is reflected in the business’s fluctuating share price. In March 2010, SuperGroup successfully floated on the London Stock Exchange, with the company’s share price subsequently rocketing from its initial £5 to a peak of more than £18 in February this year. However, the share price has since fallen back to just over £6.

Nevertheless, for all those question marks, Superdry’s development of good-looking stores on the high street in the midst of an economic downturn is both impressive and welcome. Presumably due to its student-heavy population, Durham has done well to secure a standalone Superdry store ahead of the larger North East retail centres of Sunderland, Middlesbrough and Darlington, and the chances are that it will be a success. However, time will tell how much further Superdry can grow – in our region, the UK, and overseas – before it starts to see increasingly diminishing returns.

Former Woolworths (now temporary BHS), Swindon (11 Sep 2011)

If you saw my earlier post about the shiny new BHS in Swindon, you might be wondering what happened to the retailer during the 18-month period that its old store was being redeveloped. Well, rather conveniently, there was an empty unit in nearby Regent Street where it was able to open a temporary store: the site of Swindon’s former Woolworths.

At the time of Woolies’ collapse in 2008, the Swindon store (store #38) was one of the longest established in the country. It opened at 23-25 Regent Street on 12 September 1914 – almost 97 years to the day before my visit – and underwent a series of extensions and redevelopments in 1936, 1973, 1980 and 1995.

Old postcard of Woolworths in Swindon, c.1960

Sadly, the rather functional present-day frontage bears no resemblance to the more elegant, cinema-style façade that existed previously – similar to the one still found at Chester-le-Street. However, the attractive turreted Next building (in the middle of both shots, above and below) ensures that there is at least some visual link between the 1960s and present-day views along the street.

A similar view along Regent Street today (11 Sep 2011)

Now that BHS’s new store is open, I’d rather expected to find the former Woolworths store vacated again. However, BHS looks to be hanging on to the space for the moment, badging it as a BHS Furniture Clearance Outlet.

When you visit Swindon, that word – outlet – seems to assail you at every turn, with both positive and negative consequences for the town. In the Swindon Designer Outlet, owned by McArthur Glen, the town has one of the busiest and best outlet shopping centres in the country, housing 120 stores in the Grade II-listed Great Western Railway Works – a truly fantastic series of spaces.

Swindon Designer Outlet (11 Sep 2011)

With outlet stores from big names such as John Lewis, Next and M&S, as well as designer brands like Aquascutum, Hugo Boss and Tommy Hilfiger, there’s little wonder that the centre was packed with shoppers when I visited. Indeed, according to CACI Retail Footprint data, the outlet centre alone generates £160m of annual expenditure – equivalent to Tamworth’s vast Ventura Retail Park.

Swindon Designer Outlet (11 Sep 2011)

However, while bringing shoppers and their spend into Swindon, the Designer Outlet is perhaps just a little too far away from the town centre – a good 10 minutes’ walk – to have much of a positive knock-on effect. On the contrary, there are bound to be some names whose presence at the Designer Outlet rules them out of taking space in the town centre proper.

House of Fraser Outlet, Swindon (11 Sep 2011)

Once in the town centre, the outlet theme continues, somewhat controversially. In 2008, Swindon’s established House of Fraser store was rebadged as a House of Fraser Outlet, featuring end-of-the-line branded stock from other stores in the chain. While better than losing House of Fraser completely, it’s hard to see this as anything other than a retrograde step.

Looking around the store on Sunday, it felt rather like a more upmarket TJ Hughes, with a slight ‘jumble sale’ feel and the sense that it’s no longer really a proper department store. For that, shoppers must go along the street to Debenhams, which itself makes a fairly unglamorous impression from the outside.

Debenhams, Swindon (11 Sep 2011)

Swindon might have a shiny John Lewis at Home on its outskirts, and the country’s most modern BHS in its centre, but I have to confess to being slightly underwhelmed by the town centre – both in terms of its retail offer and the overall quality of the public realm.

Perhaps my expectations were too high? After all, with annual retail expenditure (according to CACI) of £350m, Swindon town centre is barely a third of the size of nearby Bristol or Reading (each £1.2bn), and ranks below both Darlington (£360m) and Middlesbrough (£430m) in the North East. In my previous post, I cited John Ryan’s assertion that the new BHS was “without doubt the best shop in Swindon”, and it’s hard to really argue with that claim.

So, against this mixed backdrop, what might the future hold for Swindon’s former Woolworths site once BHS finally moves on? Usefully, the town’s growth and regeneration company, Forward Swindon, commissioned a ‘Town Centre Healthcheck’ from GVA Grimley in May last year, which reported in November.

Drawing from the FOCUS real estate database, this report found that a relatively small number of retailers (30) had a requirement for space in Swindon, particularly in comparison to other large centres in the south, such as Oxford, Reading and Bristol. Of these, just two – Asda Living and the now-much-reduced TJ Hughes – had a requirement for more than 15,000 sq ft of retail space.

Of course, Swindon’s recent BHS development – and similar retail schemes elsewhere – remind us that if developers build the right quality of space in the right locations, retailers will often find a requirement. As Swindon looks forward, I can’t help thinking that the Woolworths site might need another redevelopment of its own if it’s to have a sustainable and long-term future as prime retail space.

New BHS, Swindon (11 Sep 2011)

While visiting Swindon’s out-of-town John Lewis at Home, I also managed to spent some time exploring the town centre.

The open-air Parade shopping centre has the distinction of hosting one of the UK’s few (as yet) new-concept BHS stores, reviewed by Retail Week’s John Ryan shortly after its June opening, and described by him as “without doubt the best shop in Swindon.” Given the store’s similarity to the new BHS shops that will be opening soon in Hartlepool and Newcastle, I was keen to take a look for myself.

Render of Newcastle's new BHS (prior to latest changes). Image by Dalziel & Pow

As you may recall from my previous blogs, BHS is taking over the prominent former Woolworths unit in Hartlepool’s Middleton Grange Shopping Centre, though the opening has been put back from this autumn to early next year as a result of the unit’s redevelopment taking “longer than expected.”

Meanwhile, in Newcastle, BHS’s planning application to revamp the old Next store was ‘granted conditionally’ last month. The core design is unchanged, though the main logo (now slightly smaller) and building surround (now York stone instead of aluminium) have been tweaked in response to council officers’ criticism of the original proposals.

At this stage there’s no official opening date, but Arcadia’s PR person tells me that an opening early next year is now more likely, rather than the autumn of this year as had been originally planned. Given the scale of building work involved, that’s not terribly surprising, particularly as any new store would ideally want to open well before Christmas rather than in the midst of festive trading.

Former BHS, Swindon (4 Jan 2010). Photograph by Brian Robert Marshall

While the upcoming BHS stores in Hartlepool and Newcastle involve a comprehensive revamp of existing buildings – including, in both cases, a new frontage – Swindon’s is a complete new build, constructed on the site of the previous rather tired BHS store (above). Many older BHS shops, such as the now-closed Newcastle store, feel sprawling and overspaced, and it’s telling that the redevelopment has provided room for a more compact, two-storey BHS (but still with a selling area of 27,000 sq ft) as well as several other new arrivals – Topshop/Topman, USC, and a funky and eyecatching River Island.

New River Island, Swindon (11 Sep 2011)

On the outside, the BHS store’s double-height glazing, bold signage and stone surround all give a real flavour of what we can expect to see on Newcastle’s Northumberland Street. Inside, the joy of the new shop is that it still feels roomy, as well as much brighter and fresher than the BHS stores of old.

New BHS, Swindon (11 Sep 2011)

Crucially, the infusion of natural light and more compact footprint ensure that the store has none of the dark and dreary corners that characterise BHS’s older estate. For example, rather than being hidden away at the back of the store, the BHS Café is now a core part of it, its location at the front of the first floor offering great views over the busy street.

Similarly, the lighting department – always a BHS strength, yet not always showcased to best advantage – sits in the middle of the first floor, providing an immediate wow factor as you step off the escalator. Indeed, throughout the store, it’s remarkable quite how much the modern setting enhances the visual appeal of BHS’s own-label product.

Where the first new-concept store in Uxbridge featured several Arcadia concessions – as introduced previously in locations such as Middlesbrough – Swindon’s is what John Ryan terms a “monobrand BHS store.” Given the existing strong presence of Arcadia’s other brands in Newcastle, I’d expect the Northumberland Street store to have a similar focus on BHS’s own ranges, though its four-floor configuration will create new and interesting opportunities for display and navigation.

Rear of BHS Reading (19 Aug 2011)

The problem, of course, is that shiny new BHS stores reinforce quite how tired many of the older ones are – and with a 183-strong estate, updating all of them fully to the new format will be both costly and time consuming. Reading, for example, has had the new logo applied to its existing street frontages; it’s a slightly clunky juxtaposition, however, and almost makes one long for the storefronts to be given a Swindon- or Newcastle-style full-on makeover.

Front of BHS Reading (19 Aug 2011)

As I’ve observed previously, some BHS stores seem to have had little or no investment in the last twenty years. In Exeter last week, for example, I spotted an unmodernised BHS still featuring the old ‘ribbon’ logo that was replaced in 1995. As if to emphasise the point, the store also featured the signature logo (1995-2010) over one of the entrance doors, and the new capitalised logo (2010-) on its window posters. In a city that has a new Debenhams, a decent House of Fraser, and John Lewis on the way, this really isn’t good enough.

BHS Exeter (6 Sep 2011)

Assuming the new BHS format is a success – and it is said, by the chain’s MD, to be “making a difference” – I suspect that we will see further stores relocating to more suitable premises, as has happened in Newcastle, potentially freeing up larger-footprint sites for other expanding retailers. BHS owner Sir Philip Green offloaded ten stores to Primark at the start of last year, at the same time as opening others, and there is persistent speculation that Primark might acquire more.

Meanwhile, just as BHS has taken advantage of Woolworths’ demise to move into Hartlepool for the first time, I’d be surprised if some of the 51 sites left vacant by TJ Hughes’ collapse don’t end up in BHS’s hands. In Sunderland, for example, the TJ Hughes site in High Street West is more comparable in size to the Swindon BHS than the current small store opposite, while few people would complain if BHS wished to work its magic on the unremittingly ugly TJ Hughes store frontage.

TJ Hughes, Sunderland, prior to closure (7 Sep 2009)

Whatever the exact permutations, I suspect that the next few years will see the BHS estate evolving into something that comprises slightly fewer but much better stores. This is likely to be good for those locations that gain the new investment, good for shoppers, and good for the future of one of Britain’s most long-established yet historically undervalued retail brands.

Thank you to Brian Robert Marshall for the shot of the former BHS in Swindon, which is © Copyright Brian Robert Marshall, and licensed for re-use under this Creative Commons Licence.

3DReid's proposal for the remodelled Primark/ex-BHS building

Interesting retail things always seem to happen on Tyneside while I’m on holiday! This time, I returned from Slovenia yesterday – hence the lack of recent blog posts – to find that the planning application for Newcastle’s new Primark flagship has been submitted while I’ve been away.

While the news of Primark’s expansion has been known since the adjacent BHS store began closing down in January, the planning application is significant in revealing for the first time the shape, size and appearance of the proposed store.

A more detailed trawl through the application’s 52 accompanying documents will have to wait until I’ve caught up with my post-holiday tasks, but we now know that the store will be huge – with 10,650 sqm (114,636 sq ft) of retail floorspace – and that it will involve a radical remodelling, above, of the property’s frontages to both Northumberland Road and Northumberland Street. The Evening Chronicle’s coverage of the story suggests that 200 new part-time jobs will be created as a result of the expansion.

...and how it looked before (7 Mar 2010)

Judging by the comments at SkyscraperCity, reaction to 3DReid’s radical redesign seems mixed, with some forum members – not entirely unjustly – likening the new look to that of an east European department store. To be fair, the slightly grainy quality of the renders makes it difficult to draw firm conclusions, but there’s little doubt in my mind that almost anything would be an improvement on what’s currently there. The introduction of much more glazing and what looks like an elaborate lighting scheme are particularly welcome in enlivening what has, to date, always been a blank and unforgiving façade.

How the new BHS will look. Image by Dalziel & Pow

With Primark’s proposals coming hot on the heels of BHS’s plans for an equally radical reworking of the adjacent former Next store, above, 2011 is certainly shaping up to be a significant year for Newcastle city centre retail. Readers, journalists and visitors to Newcastle often ask me to summarise what’s currently happening in the city centre, so here, by way of reminder, are the key developments that any Newcastle retail watcher should include within their itinerary.

Northumberland Street

Cotswold, Northumberland Street, Newcastle (14 Mar 2011)

• At the top end of Northumberland Street, opposite M&S, preparatory work is underway on Newcastle’s new Primark, expanding the chain’s existing store (in a former C&A unit) into the vacated BHS site.
• Next door, the former Next is being transformed into a four-storey, new-concept BHS. Plans for a bold new frontage are still yet to be approved, but Arcadia Group says that the store is expected to open by the end of the year.
• Further down the street, Clas Ohlson’s twelfth UK store is set to open next month, covering 20,333 sq ft of retail space on the site of the former Collectables store.
• Elsewhere in the street, the new Peacocks, Cotswold Outdoor and Currys/PC World stores – all opened during 2010 – are among those chains’ most impressive high-street shops, and are all worth a visit.

Grainger Town

Hotel Chocolat, Blackett Street, Newcastle (12 Jan 2011)

Around and south of Grey’s Monument, the potential loss of TJ Hughes – currently in closing-down mode – is undoubtedly a worry, but there are plenty of other signs that the area is bouncing back after several years of high vacancy rates:

• Big upcoming arrivals are the three-storey Urban Outfitters on the former Green Market site, and a new Calvin Klein Underwear shop in the former Kurt Geiger next door.
• Meanwhile, the fabulous Hotel Chocolat in Blackett Street, H&M in Grey Street and Jaeger London in Grainger Street are among the recent arrivals that have helped to improve the retail offer in the southern part of the city centre.
• As far as specialist retail is concerned, the Market Street area seems to have established itself as Newcastle’s ‘outdoor retail’ focus, with the long-established Tiso recently joined by Blacks and the well-regarded independent Start Cycles. Over the road, investments in the Grainger Market also seem to be paying off as a wealth of creative independents – such as the delightful foodie store Mmm… – build on the Market’s fresh-food heritage to create a truly modern and inspiring retail experience.

Eldon Square

Eldon Square extension (16 Feb 2010)

The opening of Eldon Square’s St Andrew’s Way extension eighteen months ago is arguably the impetus for all else that’s currently happening in the city centre, both in terms of freeing up space elsewhere and in prompting other retailers to up their game:

• The Debenhams-anchored St Andrew’s Way is universally impressive, with almost all the retailers there having created modern and innovative frontages, store environments or both. All Saints’ double-height window of sewing machines always catches the eye, while Hollister has given Newcastle an instore experience that is completely on-brand, appeals to all the senses (sight, smell, touch…), and is unlike anything else currently in the city.
• Among the units freed up by those retailers now in St Andrew’s Way, the recently opened Next has transformed the old Arcadia space into a store that is unrecognisable – inside and out – from what it used to be. Elsewhere, Kurt Geiger, Foot Locker and Barratts have all created new, eyecatching stores within the older parts of the shopping centre, replacing their older and smaller shops elsewhere.

That’s my snapshot of some of the current and recent interesting happenings in Newcastle city centre, but do feel free, as always, to add your own highlights using the comments form below!

How the new BHS will look. Image by Dalziel & Pow

Plans for Northumberland Street’s new BHS store have been submitted to Newcastle City Council, and propose a more radical than expected transformation of the former Next building.

Back in March, a notice posted at the old, closed-down BHS stated that the relocated store would be opening “in the autumn”, giving a fairly short 5-6 month window for the Next site to be redeveloped, once vacated in May. On this basis, I’d assumed that BHS would focus its attention on stripping out and rebuilding the store interior, and that the building’s frontage would see little change beyond a new shopfront and signage.

Next, Northumberland Street, Newcastle (now closed) (14 Mar 2011)

In fact, BHS’s plans envisage an entirely new front elevation, replacing the existing dressed stone façade (above) with one comprising full-height glazing and powder-coated aluminium cladding. I’m told by Arcadia Group, however, that the store is still set to open in the “latter part of this year.”

The drawings also reveal that the BHS shopfloor will span four levels – one more than Next occupied – including menswear in the basement, womenswear on the ground floor, lingerie on the first floor, and the BHS Café on the second floor, while the third floor will be used for storage. Homeware and childrenswear are also expected to feature, though their locations within the store are not clear.

Just like the first new-generation BHS store that was unveiled in Uxbridge a year ago, the Newcastle shop is the work of top London-based design consultancy Dalziel & Pow. Last year, Retail Week described Dalziel & Pow as “the low-profile leader of the UK retail design industry”, responsible for “new formats that set the pace on the high street in the UK.” Coincidentally, the company was also behind the design of Next’s new store in Eldon Square.

The boldness of the proposed design will surely divide opinion, and even I’m not entirely sure how I feel about it. On the one hand, it will be a shame to lose the existing frontage, given that it’s really quite handsome, and – as I noted last year – is the last remnant of the building that used to occupy the full extent of the site currently occupied by the ex-BHS, ex-Next and Primark (below).

Old postcard of ex-BHS prior to rebuilding, Northumberland Street, Newcastle

On the other hand, Northumberland Street’s lack of a coherent architectural style makes it the only location in Newcastle city centre where ‘glass box’ shops really work. Indeed, there is a long history of older properties in the street being given shiny new frontages, such as the present HMV store (a new skin on the old Callers building), and, only last year, the transformation of the Currys/PC World and Cotswold Outdoor property.

Cotswold, Northumberland Street, Newcastle (14 Mar 2011)

Like those redevelopments before it, BHS’s investment will be a powerful – and very visible – indicator of confidence in the future of Newcastle’s premier shopping street.

Former Next, Northumberland Street (6 Jun 2011)

Whichever argument eventually wins me over, the building certainly loses some of its visual appeal now that the shop windows are empty and the Next signage removed (above).

As I’ve remarked several times before, shopfronts and fascias can hide a multitude of sins beneath, and the removal of Next’s signs has revealed the remains of what appears to be two separate fascias. A photograph on the Newcastle Libraries Flickr stream shows the property in 1975 – some years before Next’s arrival – housing a store called Penberthys, but it’s entirely possible that the space accommodated two separate shops at some point in the past.

Former BHS, Newcastle (6 Jun 2011)

Meanwhile, work seems to be progressing at the ex-BHS site a couple of doors away (above), which is set to be occupied by an extended Primark store. No planning application has been submitted yet, however, so I assume that current works are focusing on stripping out the old BHS interior.

Former BHS, Northumberland Street, Newcastle (14 Mar 2011)

In due course, it will be fascinating to see what Primark proposes for the site, given that the frontages of the ex-BHS and current Primark stores (above) will need, somehow, to be unified.

One thing’s for sure – as one of Northumberland Street’s ugliest buildings, there probably isn’t a property in the street that’s more in need of a refronting. Here’s hoping that Dalziel & Pow – or someone else – will be drafted in to work some magic with glass and aluminium.

New Next, Newcastle (10 May 2011)

I had a quick wander around Newcastle city centre today, where the new Next flagship store is gearing up for its opening at 11am this Thursday (12 May).

Barriers around the outside of the building mean that it’s still quite difficult to get a look inside. However, all the new glazing and signage is now in place, meaning that we can finally get a good idea of how the store will look from the street.

New Next, Newcastle (10 May 2011)

It’s never going to be the most beautiful property, but it’s amazing how much better it looks now that much of the drab brickwork has been nibbled away.

New Next, Newcastle (10 May 2011)

New Next, Newcastle (14 Apr 2011)

Still trading as Topshop (30 Jan 2010)

It’s a shame that something can’t now be done about the toytown architecture of the adjacent Sports Direct store, slotted in over Blackett Street in the early 1990s. However, I was pleased to see today that Sports Direct’s escalator from the street level – directly next to the new Next entrance – was back in action.

Escalator to Sports Direct, Newcastle (10 May 2011)

As far as I’m aware, the escalator has been shuttered and out of use for several years, and reinstating it goes some way to enlivening the dark and unpleasant space where the building sails over the road.

Meanwhile, I understand that Next’s existing store on Northumberland Street closed at the end of trading on Saturday (7 May), with staff reportedly “in until 3am working on moving and setting up between the old and new stores.”

Former Next, Northumberland Street, Newcastle (10 May 2011)

Work will presumably start soon on transforming the site into Newcastle’s ‘new concept’ BHS store, ahead of its planned autumn opening. Meanwhile, boards are now up around BHS’s old site two doors along the street, signalling the beginning of work to extend the adjacent Primark store.

Former BHS, Northumberland Street, Newcastle (10 May 2011)

At the other end of the street, builders have also wasted no time in descending upon the old Collectables store, which closed three weeks ago, and is being taken over by the Swedish hardware retailer Clas Ohlson. Clas Ohlson’s latest news updates are still referring to an opening date of August, which on the face of it sounds quite ambitious. However, the plans show that the store’s existing lift and escalator are being retained, meaning that the main task is installing the new shopfit rather than undertaking any major alterations to the building fabric.

Former Collectables, Northumberland Street, Newcastle (10 May 2011)

As I walked by, I also noticed workmen – and rubble – in the space recently vacated by the Green Market, soon to be occupied by Urban Outfitters. Newcastle city centre is certainly going to have a busy – and exciting – few months ahead.

Queen's Parade frontage of former Woolworths, Hartlepool (4 May 2011)

As I briefly noted last week, Middlesbrough’s ex-Woolworths store isn’t the only one on Teesside to have recently found a new occupant. At the end of March, it was reported that Hartlepool’s former Woolies (store #322) – empty since the retailer’s collapse – is set to reopen as BHS in the autumn.

Originally opened in Lynn Street on 7 July 1928 (more of which in a future post), Hartlepool’s Woolworths branch moved to the then-new Middleton Grange Shopping Centre in 1970. The store originally had a large food hall, which was removed in 1986, and the store itself was downsized in 1990. As I observed previously, the space that Woolies freed up 21 years ago now houses Peacocks, Quicksilver and the British Heart Foundation furniture store, the latter accessed from the street rather than inside the shopping centre.

British Heart Foundation store, Hartlepool (16 Nov 2010)

I’d never visited the Woolworths store when it was still open, so wasn’t entirely familiar with the unit’s internal configuration. However, the drawings accompanying BHS’s recent planning applications for the site – H/2011/0207 and H/2011/0208 – make things much clearer.

Queen's Parade frontage of former Woolworths, Hartlepool (4 May 2011)

Despite a large proportion of the ground floor being occupied by other tenants since 1990, the plans make clear that Woolworths retained almost all the first floor. In the picture of the external (Queen’s Parade) frontage above, the ex-Woolies unit stretches the full width of the first-floor level – including the whole of the section with windows – with the British Heart Foundation store occupying just a small corner of the upper level facing Victoria Road, below.

BHF's two-storey corner unit, from Victoria Road (16 Nov 2010)

Looking at the ex-Woolies from Central Square inside the mall (below), I’d always assumed that the actual sales area covered both these levels, reinforced by the fact that there was an upper level fire exit in Victoria Walk, opposite The Galleries café. However, my impression from looking at the existing floor plans is that the post-1990 Woolworths’ sales area was, in fact, restricted to the ground floor, with the first floor used only for storage and staff rooms. I’m sure someone from Hartlepool can clarify whether that was indeed the case!

Former Middleton Grange Woolworths, Hartlepool (17 Sep 2009)

Against this backdrop, BHS’s plans for the site are especially interesting. As well as retaining a 13,948 sq ft sales area on the ground floor, new escalators will connect to a further 8,073 sq ft sales area on the first floor. There will also be a 2,019 sq ft, 119-seater café, which – if I’m reading the plans correctly – will feature new glazing overlooking the mall’s Central Square.

On the downside, the plans show that there will only be a fire exit – and no public entrance – to Queen’s Parade. Before it was downsized, the Woolworths store had a prominent frontage overlooking Victory Square, and reinstating this for Peacocks and BHS would go a long way to addressing the relentlessly inward-facing feel of Middleton Grange. As it is, the tatty Peacocks frontage – with shuttered windows and old signage – is a disgrace, looking for all the world like a closed-down shop, and doing nothing to knit the store into the pedestrian routes surrounding the shopping centre.

When I visited Hartlepool last week, there were signs of work going on inside the soon-to-be-BHS store, but nothing much to see due to all the windows being blacked out. Given the omnipresence of Middleton Grange’s security, I resisted the temptation to take any further interior shots, but will do my best to sneak something once BHS actually opens.

Screenshot of BHS Hartlepool job ad (9 May 2011)

Various positions, including Store Manager and Restaurant Manager, are already being advertised on the BHS jobs website, which reveals that the “exciting new concept store” is set to open in October, and confirms that it will offer “an exciting range of products, across Fashion and Home, to inspire our customers, along with a brand new Restaurant.” This suggests that Hartlepool’s BHS may open slightly ahead of the new Northumberland Street store in Newcastle, thereby giving us a tantalising taster of what we can expect to see here on Tyneside later in the autumn.

It may have taken Hartlepool two-and-a-half years to find a new tenant for its old Woolworths, but, ironically, it’s ended up with one of the best outcomes of any town or city in the North East. Back in December, while filming in Hartlepool with the BBC, I flagged BHS as one of the obvious potential occupants for the site, and it’s great that the unit is being filled not only with a quality name, but with a 24,000 sq ft store that will actually have more retail floorspace than its predecessor. Hartlepool still lacks a proper department store such as Debenhams, Beales or House of Fraser, but BHS’s confidence and investment should give the town centre’s fortunes a welcome fillip.

Northumberland Street, Newcastle (14 Mar 2011)

I took advantage of today’s gorgeous weather, and the fact that I was in town anyway, to capture some shots of Newcastle’s Northumberland Street before the quite significant changes to its retail tenants get underway next month.

I’m always conscious of taking relatively few photos of Northumberland Street, largely due to a combination of obstructions – lots of people, obviously, but also the pedestrianised street’s tendency to be cluttered up with street furniture, market stalls, delivery vehicles and people digging it up. However, given that at least two current retailers on the street will have moved on by the end of next month, it seemed a timely opportunity to head down there with my camera.

Rereading my piece last week about Clas Ohlson coming to Newcastle, I was aware that, in all the excitement, I’d barely reflected at all upon Collectables’ departure to make way for the Swedish retailer.

Collectables in Northumberland Street, Newcastle (14 Mar 2011)

The property housing the store has quite an interesting history – it was Littlewoods for many years, before being subdivided into H&M, Collectables and WHSmith in 1999, all of which have traded there ever since.

Collectables is something of a North East success story, growing from a single barrow at MetroCentre in 1986 to today’s chain of 12 stores from Castleford to Alnwick selling a wide range of glass, china, handbags, jewellery and kitchenware. However, even before Clas Ohlson’s announcement last week – which, I understand, precipitated Collectables’ own announcement later the same day – there were clues that something was afoot with the Newcastle store.

Collectables newspaper ad, 16 February 2011

A month ago, the store was closed for several days ahead of a £1.1m ‘Bad Weather Clearance Sale’, while stock was transfered in from other branches. This did make me wonder about Collectables’ long-term plans for the site.

Visiting the store today, the clearance basically seems to have evolved into a ‘Closing Down’ sale, with posters confirming the shop’s permanent closure due to the ‘end of lease’, but making reference to its planned relocation to an as-yet-unconfirmed “out-of-town-location”.

The shop was packed when I visited today, with the perennially popular instore restaurant doing a roaring trade. I doubt that Clas Ohlson plans to retain it, but there’s no doubt that the restaurant currently does a great job of bringing people into and through the store.

Echoing the information on Collectables’ website, a staff member confirmed to me that the store is set to close by April 19th, giving Clas Ohlson at least three months to undertake its transformation.

I’m curious to see how Clas Ohlson deals with the narrow street frontage and the need to entice people down the escalator into the basement store. You can achieve a lot with some creativity, colour and bold signage, and all those ingredients will be important here.

Cotswold, Northumberland Street, Newcastle (14 Mar 2011)

A little further along the street, one store that has already had to deal with a narrow street frontage is the recently opened Cotswold Outdoor, which occupies the first and second floors – formerly the Hustler Pool Club and Leo’s Restaurant – above the combined Currys and PC World. Though I blogged about the store during its development last summer, I was aware of not having made any comment since it opened back in October.

The store’s entrance and signage certainly makes bold use of the corporate red, while a mock rockface makes a striking impression upon entry. Once up the escalator, the amount of space over the two sales floors is surprising, immediately making Cotswold the flagship outdoor store in Newcastle. When I last visited, I was particularly impressed by the store’s superb range of walking and travel guides, an area in which many outdoor stores disappoint. Overall, the impression that Cotswold’s Newcastle store gives is of a quality retailer that is an authority in its field. I hope it does well, and I’ll certainly check out the store again in advance of my next walking holiday.

Bank, Northumberland Street, Newcastle (14 Mar 2011)

Another new arrival last October that I hadn’t yet captured in its finished state is Bank, the JD-owned young fashion chain, which I previously photographed in July. The clean, modern shopfront and elegant signage is undoubtedly a vast improvement on the Priceless Shoes store that it replaced.

Next, Northumberland Street, Newcastle (14 Mar 2011)

Further along, another store set to join Collectables in leaving the street next month is Newcastle’s current Next, when it moves into the new, 55,000 sq ft premises in Eldon Square that I last wrote about a fortnight ago. This will give BHS the best part of six months to transform the site ahead of the planned opening of its new store in October.

Former BHS, Northumberland Street, Newcastle (14 Mar 2011)

Meanwhile, the old BHS – which closed its doors last month – had all its logos removed not long after closure and looks to be awaiting its incorporation into the existing Primark store next door. A notice in the former BHS window thanks shoppers for their “custom over the years”, and confirms that “we will open again in Newcastle in the autumn and look forward to welcoming you to our new store.”

Notice at former Newcastle BHS (14 Mar 2011)

Again, it will be interesting to see the extent of any changes to the building’s external appearance as Primark merges BHS’s lower-ground and ground floors with its own existing ground and first floors. Primark’s first floor window was a recent insertion, punched into the blank frontage when it took over the premises from C&A in 2000. Though the symmetry works with Primark’s existing entrance and signage, it will start to look odd when one retailer occupies the entire building.

I hadn’t realised that when Primark acquired its 50,000 sq ft Newcastle site 11 years ago, it was, at the time, the retailer’s largest store. It’s a sign of Primark’s incredible success over the last decade that this store is now considered relatively compact, and will almost double in size once the incorporation of the old BHS site is complete.

Overall, it’s certainly proving a busy time for movements on Northumberland Street, despite research by property consultants Cushman & Wakefield last September suggesting that it was still the seventh most expensive retail thoroughfare in the UK in terms of annual rent per square foot. In the current economic and consumer spending climate, it’s got to be a pretty good vote of confidence to have new tenants lined up for the Collectables, Next and BHS units even before those stores have closed.

Trinity Leeds logo (21 Jan 2011)

During my recent visit to Leeds city centre, one of the most visible retail developments was the ongoing construction work for Trinity Leeds, with cranes towering over the adjacent 18th century church that gives the new shopping scheme its name.

After a one-year hiatus caused by the economic downturn, work on Trinity Leeds recommenced last summer, and the development is due to open in spring 2013.

Cranes over the Holy Trinity Church, Leeds (21 Jan 2011)

For the most part, Trinity Leeds’ anchors seem to be revamped versions of stores that already exist on site, including M&S, Boots, BHS and H&M. However, it promises to bring some ‘wow factor’ to the currently dreary pedestrian routes around Albion Street, as well as making space, Eldon Square-style, for the obligatory Apple Store, Hollister and Superdry among its 120 shops.

Arguably the project’s most welcome feature is that it includes a full revamp of the existing Leeds Shopping Plaza, aiming to transform a shopping centre that is currently dated and cheerless.

Existing Leeds Shopping Plaza (21 Jan 2011)

Though building work is still at a very early stage, colourful hoardings around the edges of the site – bordered by Briggate, Boar Lane, Lower Basinghall Street and Commercial Street – bear the Trinity Leeds logo and the message “Your retail soulmate is coming”, ensuring that there’s no excuse for not knowing what’s happening.

Trinity Leeds hoarding, Leeds (21 Jan 2011)

However, I was amused to overhear one passerby asking her friend “What’s Soulmate?” – a gentle reminder, perhaps, that marketing slogans may sometimes be too oblique for their own good.

Old-style BHS logo, Carlisle (14 Dec 2010)

Back in September 2009, Soult’s Retail View readers seemed to enjoy my exposé of an old-style WHSmith logo at the rear of the branch in Redcar – well over a decade after that logo was supposedly retired.

In November last year, the early 1980s ‘Woolworth’ logo that I spotted in Burton upon Trent also attracted some interest. So, it seems there’s still quite a bit of mileage in hunting out the shop signs that time – and the retailers who own them – forgot!

This time, BHS is the focus of attention – a company that has had a fairly bewildering range of name and logo tweaks over the last quarter of a century. Just as Marks & Spencer was widely referred to as M&S long before it started using that brand itself, the business previously known as British Home Stores only began labelling itself ’BhS’ (with the ‘h’ in lowercase) in 1986.

Although the ‘ribbon’ logo introduced at that time was replaced in 1995, Carlisle’s store – which I recently photographed, above – is one of a few unmodernised stores to still use it on its frontage.

BHS in Newcastle (7 Mar 2010)

The Newcastle store, which is about to close down, features the more recent ‘signature’ logo on a greeny blue background, and with the business name now written as ‘Bhs’ (only the ‘B’ capitalised).

This fascia was was used from 1995 until the mid-2000s, when new and refitted stores – such as those in Middlesbrough and Leicester – started to feature the signature logo on a new black background, coinciding with the introduction of other Arcadia brands instore.

BHS, Middlesbrough (24 Feb 2010)

BHS, Leicester (24 Aug 2010)

Since last year, however, the signature logo has been superseded by a new visual identity – still featuring white text on a dark background, but with the business restyled as ‘BHS’, all in uppercase lettering. This new look is yet to be introduced to many stores, but has already been rolled out across the retailer’s website, POS displays, instore signage and carrier bags.

New BHS logo from website (19 Jan 2011)

The new logo is certainly bold and modern, and seems like a deliberate break from the past – signalling that the brand-new BHS stores have quite a different feel from their predecessors. I do wonder, however, if it’s lost some of the personality of the old BHS logo, given that so many other retailers – Barratts or Warehouse, for example – use a very similar, understated uppercase typeface.

Still, it won’t be too long until we get to see the new logo and store design in the flesh at BHS’s relocated Newcastle store. On current form, Carlisle, meanwhile, may have to wait until the next logo revamp in 2025…

Closing down sale at BHS Newcastle (14 Jan 2011)

Newcastle’s iconic Northumberland Street is set to see its most dramatic retail shake-up since the departure of C&A and Littlewoods more than a decade ago.

The BHS store is currently holding a closing down sale, and will shut its doors for good in three weeks’ time. The retailer has traded from its present site for decades, apart from a short absence for rebuilding in the early 1970s.

1930s postcard of BHS, Northumberland Street, Newcastle

However, a member of staff told me that BHS will be reopening further along the street in October, taking over the premises that will be vacated by Next when it moves into Eldon Square later this spring. In turn, the staff member revealed that Primark next door is set to expand its existing premises into the space freed up by BHS, doubling the size of its current store.

Current Next - and soon to be BHS - in Northumberland Street, Newcastle (5 Feb 2010)

The news brings to an end speculation about which retailer would move onto the current Next site. Though the premises are smaller than the present BHS, the move means that Newcastle will become one of the first locations to benefit from a modern, new-concept BHS store, as first unveiled at the Chimes shopping centre in Uxbridge in May last year.

Meanwhile, the expansion of the Primark store is further demonstration of the retailer’s continued success both on Tyneside and in the country as a whole, coming just weeks after its plans to open a flagship 60,000 sq ft store at MetroCentre – on the former Woolworths site – were confirmed.

Site of new Next, Newcastle (14 Jan 2011)

Arguably, there’s a slight sense of disappointment that Next’s move isn’t going to see an exciting new retailer moving into Northumberland Street. On the other hand, it can only be a good thing for Newcastle city centre that its BHS, Primark and Next stores will be among the most impressive and up to date in the UK.

Former Woolworths, Coalville (24 Aug 2010)

Regular readers of Soult’s Retail View will know that I have something of a penchant for visiting lots of old Woolworths stores in a short time, usually – for better or worse – by bus.

Back in August, I took the opportunity to undertake another such jaunt, bringing in 11 former Woolies sites in Staffordshire, Warwickshire, Leicestershire and Derbyshire.

Of those, four are sites that Woolies occupied, and vacated, way before its collapse into administration. Of the other seven, it’s notable that only one showed no sign of being taken over by another retailer.

Side of former Woolworths, Tamworth (24 Aug 2010)

My journey started in Tamworth, where the old Woolworths store (#508) – now Home Bargains – has featured in this blog several times before. Given that the shop’s frontage was obscured, inevitably, by tatty market stalls, I thought I’d vary things a little by taking a shot of the store from the side.

Looking down College Lane towards George Street, the image shows the corner site where Tamworth’s Woolies began, with the company acquiring the premises of William Facey’s furniture store in 1933. It was only in 1968-70 that the property took the form that we see today, the original store redeveloped along with adjoining properties that Woolworths had acquired.

Former Woolworths, Atherstone (24 Aug 2010)

Next stop was the attractive Warwickshire market town of Atherstone, where the Woolworths store in Long Street closed down many years before the chain’s eventual collapse. The store’s number in the Woolies pecking order (#661) suggests that it opened in 1936, and the design certainly fits with that period. Now occupied by Atherstone Carpets, the building is still completely recognisable as an old Woolies, even if the later addition of a pitched roof has rather unbalanced its architectural quality. Note the building’s similarity, for example, to that of the contemporaneous Alfreton store (#684).

Former Woolworths (now TJ Hughes), Nuneaton (24 Aug 2010)

A few miles down the road, the 24,000 sq ft former Woolies site in Nuneaton (#227) – facing Queens Road but also attached to the Ropewalk Shopping Centre – was in the process of being refurbished by TJ Hughes, ahead of its opening in October.

Original Woolworths (now Superdrug), Nuneaton (24 Aug 2010)

However, the town’s original Woolworths building is a little further down the street, facing the Market Square, and is now occupied by Superdrug. In fact, Nuneaton’s Woolies occupied that site for almost forty years, opening on 31 July 1926 before relocating to the new site on 5 June 1964. Incidentally, the imposing property with the gable next door – currently housing Eastex and Dash – also has some historical significance retail-wise, as the town’s original Boots store.

Former Woolworths (now B&M Bargains) Hinckley (24 Aug 2010)

No jaunt in search of old Woolies is complete without a store that has been taken over by B&M Bargains, and the Leicestershire town of Hinckley was able to oblige in this case. As is usual with the former Woolworths sites that B&M Bargains has taken over, the existing shopfront of the Castle Street store – in the distinctive 1960s Woolies style – has been retained. Though a Woolworths store had occupied that site since 1934 (store #542), the building itself has obviously undergone significant redevelopment over the years.

Former Woolworths, Haymarket, Leicester (24 Aug 2010)

By the time Woolworths collapsed, the chain had already exited Leicester city centre, having sold their Humberstone Gate / Haymarket site (#1141) – opened in 1986 – in 2006. That property, if I’ve identified it correctly, is now occupied in part by Currys and Peacocks.

Original Woolworths location (now Bhs), Leicester (24 Aug 2010)

However, the original Woolworths in Leicester city centre was around the corner in Gallowtree Gate. That store (#49) opened in June 1915, was redeveloped in 1965, and was sold to Bhs in the early 1980s.

Old postcard showing the same store prior to redevelopment

The store in that location has some personal significance, in that my maternal grandmother, Emmie Hunter (née Emmie Harley), worked there for six years from 1933 (aged 18) to 1939, when the store would have looked much as it does in the old postcard above. I understand that she worked as a shop assistant, in various departments, but particularly enjoyed working in the equivalent of today’s entertainment section – the sheet music counter.

Former Woolworths, Coalville (24 Aug 2010)

A few miles from Leicester, Coalville’s Woolies in Belvoir Road (#474) was still empty (and as far as I’m aware remains so), though a sign claimed that the premises were ‘under offer’. Purportedly covering over 24,000 sq ft, the property is evidently much larger than it appears from the frontage, and it will be interesting to see who the new occupant is, if and when they ever arrive. With the nearby Belvoir Shopping Centre apparently set for redevelopment^{[broken link removed]}, it’s always possible that the new tenant could be a relocation from there.

Former Woolworths (now Costa), Ashby-de-la-Zouch (24 Aug 2010)

A few miles away, Ashby-de-la-Zouch is quite like Atherstone in being a highly appealing market town where most of its shops are strung out along one long street. Unlike Atherstone, however, Ashby managed to hang on to its Woolies (#624) – opened in what looks like an existing building, in Market Street, in 1935 – until the end.

As old Woolworths premises go, Ashby’s is quite unusual in being taken over not by another retailer but by Costa, the coffee shop chain, which opened there earlier this year. Covering just 2,000 sq ft, however, the small size of the ground floor sales area rather limits the options.

Former Woolworths (now Alworths), Swadlincote (24 Aug 2010)

Over the border into Derbyshire, Swadlincote offered a sense of déjà vu with its prominent ‘Tamworth Co-op’ branded store. Further along the High Street, however, the old Woolies (#567) was being fitted out ready for Alworths to open up on 8 September. Rather like the store in Alfreton, the property is a slightly incongruous amalgamation of two separate buildings, the original purpose-built Woolies evidently having been extended at some point into the shop next door.

Former Woolworths (now Alworths), Swadlincote (24 Aug 2010)

As the shot above shows, work was well progressed, with all the shelving in place and me captured for posterity on the already-installed CCTV, but without any Alworths signage as yet. Though it was nearly 6pm by this time, a workman was still on site and told me that stocking and staff training was due to start on 25 August, the day after my visit. 

Swadlincote was intended to my last Woolies stop ahead of catching the train back from Burton upon Trent to Tamworth, having already photographed Burton’s Woolies in Coopers Square the last time I embarked upon a tour of the Midlands.

Rear of former Woolworths, Burton (24 Aug 2010)

As it happens, however, the bus from Swadlincote dropped me off outside the service entrance of the old Burton Woolworths (#147), where I was fascinated to spot a very old ‘Woolworth’ sign – in the singular, rather than the more usual plural. Officially, the retailer referred to itself as Woolworth (or F W Woolworth) for much of its lifetime, with the chain only being branded as Woolworths (in the plural) from the mid 1980s onwards. This means that the sign remaining at Burton probably dates from when the store first opened on that site, in 1982, taking over a unit that had previously been Sainsbury’s.

Just like the archaic WHSmith logo that I happened upon in Redcar, it’s an interesting example of a retailer rebranding but forgetting – or just not bothering – to update the logo ‘round the back’. However, it’s also the kind of unexpected retail detail that makes visits like this one rather fun.

Mall plan showing Peacocks (screenshot from 4 Aug 2010)

I was interested to find out a few days ago that the fashion retailer Peacocks will soon be opening a store in my old home town of Tamworth, taking a prime spot within the town centre’s Ankerside mall.

Given that jobs in the store have been being advertised since June, and with the store listed as ‘coming soon’ on Ankerside’s own website, it’s hardly entirely new news. However, it was the first my mother – who still lives in Tamworth – had heard about it when I quizzed her earlier this week.

Ankerside Shopping Centre, Tamworth (22 Dec 2008)

Peacocks opening up in Tamworth may not sound like a revelation, but new investment from a major retailer is really positive news for a town centre that has struggled to compete with the out-of-town Ventura Park complex down the road.

M&S at Ventura Park, Tamworth (24 Dec 2009)

Some retailers – including Currys, Comet, JJB Sports, Mothercare and WHSmith – long ago closed their town centre sites in favour of Ventura Park, while others, like M&S, Next, Blacks and TK Maxx, have chosen to open up on the retail park instead of in the town centre. Even those major names who are represented in the centre of Tamworth often have a Ventura Park store as well, such as Argos, Boots and (soon) New Look.

Home Bargains in Tamworth's former Woolworths (19 Mar 2010)

Part of the problem has been Tamworth town centre’s chronic shortage of large, modern retail units. I’ve always thought, for example, that Peacocks, Primark and Bhs would all do well in Tamworth if only they could find the space. However, the only large unit to have become available in recent years is the old Woolworths in George Street, eventually snapped up by Home Bargains.

Wilkinson store, Tamworth (24 Dec 2009)

Prior to that, the most significant new arrival was Wilkinson, in 1994. Moving back to the town after some years away, Wilko’s also had to be creative in finding space, carving out a new unit for itself in Market Street from a former Berni Inn (The Peel Arms) and the adjoining car park.

Even in the relatively modern Ankerside – opened in 1980 and extended in 1992 – only two of the 60 or so stores are really large units: Boots, which has occupied the same site since the centre opened; and the privately-owned Irish fashion retailer, Dunnes, which took over the site that originally housed Sainsbury’s. Most of the other units are very small by modern standards, keeping Tamworth well provided for with mobile phones and greetings cards, but little else.

To get over this problem, there have been several instances in the past where Ankerside has knocked units together to create larger, more attractive spaces. If I recall correctly, both New Look and Clinton Cards started off in single units, before expanding into the ones next door; similarly, the current Poundland site – previously MK One – was knocked together from two units in the 1990s to accommodate Mothercare.

The deserted Gungate Precinct awaits demolition (19 Mar 2010)

In due course, Henry Boot’s Tamworth Junction scheme, a planned £75m redevelopment of the town centre’s old Gungate Precinct site, should provide Tamworth with room for some large stores; indeed, the same developer’s success in signing up Next, Desire by Debenhams, Bhs and River Island for South Shields’ Waterloo Square scheme surely bodes well. However, it is still likely to be several years before Tamworth Junction reaches fruition.

Henry Boot's Waterloo Square retail scheme in South Shields (24 Jul 2010)

In the meantime, all Ankerside can really do is continue making the most of the space that it’s got, with the three units closest to Ankerside’s top George Street entrance (numbers 4 -7) being combined to form a more viable space for Peacocks.

All three of those shops have had a fairly heavy turnover of tenants over the years, especially recently:

• Unit 4-5 has had a few temporary uses since The Works closed down following the company’s administration in 2008; before that, I can remember it housing Rumbelows, Millets and, when the centre opened, a ladies’ fashion store. [UPDATE, 23 Aug 2010: I believe the fashion store was called Walter Hibbert.]
• Most recently, Unit 6 was briefly Baybeez^{[broken link removed]}, but before that had been Priceless Shoes, Gilesports, and a local bakers whose name escapes me – Graham something, perhaps? [UPDATE, 23 Aug 2010: At some point, the bakers was called Don Miller's Hot Bread Kitchen.]
• Unit 7 has recently housed a couple of short-lived fashion retailers (Gimme 5 and Bells Clothing), after previously being a branch of Select.

The resulting store will, I believe, have a ground-floor sales area of just under 5,000 sq ft, or around half that of the nearby Boots shop – a decent size, but still quite compact by Peacocks’ standards.

Prompted by my news, my mother duly went into town for a recce a couple of days ago, and reported that while there was some banging going on behind the scenes, there was no visible sign yet of the three units being combined, with no hoardings, and no signs proclaiming Peacocks’ impending arrival. This all suggests that it may be October or November before the store opens, assuming that the retailer is keen to be trading in the run-up to Christmas.

Given the revolving door of underwhelming tenants at that end of Ankerside, it’s clearly a very positive step to be welcoming a relatively big-name retailer that is likely to stick around for a while – unless, of course, Peacocks does so well it decides to upgrade to a larger site at Tamworth Junction.

Until then, the increase in footfall from Peacocks will hopefully boost Julian Graves in Unit 3 opposite – one of Tamworth’s most appealing shops (and a great use of what has always been an awkward-shaped unit), but whose premises of less than 1,000 sq ft are quietly being marketed as “to let”, “by way of an assignment of the existing lease.”

Absurdly, the advertisement contains the wording “Confidential Disposal – Staff Unaware”, despite the fact that it’s easy to find on Google (simply by searching for “3 ankerside”) and – just in case you were in any doubt – includes a prominent photo of the current occupant.

Screenshot of letting information for Julian Graves unit (6 Aug 2010)

It seems like a case of people who should know better really needing to understand how the Internet works…

Job ad for Wallis in Hexham

Delivering on its promise to bring quality concessions to its recently acquired Robbs of Hexham store, it seems that Beales has already signed up the Arcadia-owned womenswear brand Wallis.

A job ad has gone live today^{[broken link removed]}, advertising the “fantastic opportunity for Sales Advisers and Senior Sales Advisers to join our brand new store in Hexham Beales.” There are no details of when the new Wallis will open, but my expectation is that it will be ready in time for the relaunch of Robbs’ women’s fashion department, scheduled for September 1st.

Wallis logo

Hopefully the first of many such signings, Wallis coming to Robbs is clearly a positive step. Traditionally focused on classicwear for 25–45 year olds within the ABC1C2 bracket, Wallis is among the more upmarket of Arcadia’s brands, and sits well with Beales’ intention to broaden Robbs’ appeal.

Owned by Arcadia since 1999, Wallis has about 300 UK stores, as well as 60 in the Republic of Ireland and another 65 overseas. Of the UK shops, roughly half are concessions, including a growing number in Arcadia’s own Bhs stores, as well as a significant number within high-end department stores.

Wallis store within Bhs in Middlesbrough

Tyneside is already well served by Wallis – there are branches in Debenhams at Eldon Square and MetroCentre, in Fenwick in Newcastle, in Bhs at South Shields, and a standalone shop in Monument Mall – and there are also several stores on Teesside. This will, however, be the retailer’s first store in Northumberland.

Standalone Wallis store at Monument Mall in Newcastle

Having attracted Wallis, it will be interesting to see whether Beales can bring any other Arcadia names to Hexham. Dorothy Perkins has a store in Fore Street already, but Miss Selfridge – already mentioned as a possibility – would help to address Robb’s traditional weakness in young women’s fashion.

Similarly, bringing in a Burton concession would do something to remedy the chronic lack of menswear choices in Hexham town centre. With options presently limited to Robbs itself, Tesco Extra, and a disappointingly small range in Marks & Spencer, the demand is surely there.

Bhs in Newcastle. Photograph by Graham Soult

Its interior may be somewhat dowdy, but I do have a soft spot for Newcastle’s Bhs store, in Northumberland Street.

True, the fashionability of some of the menswear is questionable, with colours and styles that are clearly aimed at an older clientele. However, the retailer’s introduction of trendier sub-brands – such as Trait and Atlantic Bay – aimed at a younger, more fashion conscious market, have gone some way to redress the image of Bhs as an old man’s shop, even if the ranges are rather let down by the less than glamorous instore environment. 

Another reason I like Bhs is that I’ve always found the quality of its clothing to be very good, and, wandering around Newcastle on Friday afternoon, it’s clear that its prices too are competitive against those of H&M, Marks & Spencer or New Look.

However, my Bhs purchase last week was not from the menswear section at all, but from the homewares department. Homeware, and especially lighting, has always been seen as one of Bhs’s big strengths, and I was interested to spot quite a lot of products – including tableware, small appliances and bedding – being marketed under the Maison Essentials sub-brand.

In parallel with Sir Philip Green pursuing his ‘house of brands’ strategy – introducing Arcadia brands into some Bhs stores – it seems quite likely that ‘Bhs’ could end up merely as a label for the overall store environment, rather than for any of the actual fashion or homeware ranges sold within it. When I was visiting Middlesbrough last month, I noticed that the town’s Bhs store in Linthorpe Road has already had the Arcadia makeover, with a smart black fascia and the introduction of Wallis and Dorothy Perkins shop-in-shops.

Revamped Bhs in Middlesbrough

Of course, none of these cosmetic changes matter one jot if the service that the customer receives is poor. Unfortunately, I was less than impressed by the male staff member who served me in Newcastle’s Bhs on Friday (whose name I noted, but will not repeat here). Surely a smile, some eye contact, and a semblence of enthusiasm isn’t too much to ask?

Next, Northumberland Street, Newcastle (5 Feb 2010)

Following the apparent confirmation of earlier rumours about Next planning to open a new store in Newcastle’s Eldon Square shopping centre next year, it seems timely to take a look at the retailer’s current Northumberland Street premises, shown above.

It’s quite a handsome building when you stand back and look at it – particularly in comparison to the brutish, blank, brown brick facades of the Primark (formerly C&A) and Bhs building next door. Imagine then how things might look if a building in the style of Next’s premises wrapped all the way round the corner into Northumberland Road, in place of the existing Bhs/Primark block… something like the view below, perhaps?

Old postcard of Bhs site, Northumberland Street, Newcastle

Perhaps I should have known already, but before getting a copy of the fascinating new Newcastle Through Time book for Christmas, I hadn’t a clue that today’s Next building is a retained fragment of the building above - the remainder of which was demolished in the early 1970s to make way for more modern premises for the then ‘British Home Stores’ and C&A. I’m none the wiser, however, about which retailer was occupying the Next site at that time, or indeed what the reason was for retaining those three last bays. Perhaps someone out there can shed some light on the matter?

The same view today

One thing I do know is that the story has a neat, if slightly tenuous, link to a building mentioned briefly in one of my first blog posts – Murton House, in Grainger Street. Having housed the Henry A Murton department store from about 1910 until its takeover by the Co-op in 1957, the Co-op made substantial changes to the interior in the 1960s, before moving out of the premises in 1971. Conveniently, C&A was able to take the property over after only a short period of vacancy, occupying the building until 1973 while its regular premises in Northumberland Street were demolished and rebuilt.

Similarly, British Home Stores apparently moved to Pilgrim Street during the redevelopment of the site – again, answers on a postcard if you have any information on where exactly that was.

Existing Topshop, Newcastle

Back in the present, we do now know a little more, courtesy of The Journal, about the proposed new Next store in Eldon Square. It will:

• Reportedly be “one of the largest branches of Next in the country”
• Supposedly replace, rather than supplement, Next’s existing Northumberland Street store (handily freeing up a prominent unit for somebody else – perhaps Zara?)
• Take over a small amount of space occupied by Eldon Leisure in order to create space for a “flagship store”.

The fact that Next will be nibbling into Eldon Leisure seems to reinforce the view that its intended location must be the current Arcadia Group space, presumably incorporating three floors - the street and mall levels (current Topshop), and the floor accessed by escalators from the mall that currently houses Topman (and, if I understand correctly, the adjacent bit of Eldon Leisure).

This space equates to the whole of the brown-brick block shown in the photo above. However, with a reported £8m redevelopment budget, it has to be hoped that something creative can be done to get rid of those blank and lifeless façades – either by building out into the open space between it and the new St Andrew’s Way (the redbrick section to the right of the shot), or by punching some more openings into what is currently there.

Hollister's website, including the '1922' device

I can’t claim to know much about Abercrombie & Fitch’s sister brand, Hollister, and if I did, I suspect it’s somewhere that might be outside of both my price and age brackets. To be fair though, Hollister’s presence in the UK is pretty new – the first store, at Brent Cross, opened only last year – with Meadowhall and the Trafford Centre currently its most northerly outposts.

Despite my limited knowledge of the retailer, I was still quite interested to read the BBC’s article today about what it describes as Hollister’s ‘fictitious’ branding. Essentially, the BBC has ‘uncovered’ that there is no historical foundation for the use of the ’1922′ device on Hollister’s logos and labels, and that the whole ‘story’ behind the business – actually founded in 2000 – is made up.

In reality, the BBC’s article is not quite the scoop that it first appears, given that the Wikipedia article about Hollister has openly referred to the business’s “fictional background story” – downloadable in full from the A&F website – since at least January this year. Given that it’s no secret, it would surely have been better for Hollister’s press people to point this out to the BBC themselves, moulding the story into some positive PR for the brand, rather than giving a silly response – “Due to our policies regarding press, we choose not to provide any comment on your questions” – that simply appears to add substance to the BBC’s implied criticism.

Nevertheless, the debate about whether all this matters is still an interesting one. The question, essentially, is this – does anybody really care about the authenticity of Hollister’s history as long as they like the clothes and can relate to the brand’s “harmony of romance, beauty, adventure and today”?

It’s certainly true that retailers have long created brands that evoke the American dream – after all, with their respective ‘Cedarwood State’, ‘Atlantic Bay’ and ‘Blue Harbour’ sub-brands, even Primark, Bhs and M&S are at it.

I do wonder, however, if founding an entire retailer’s brand on a made-up story is maybe an evocation too far.

Your comments, as always, are welcomed…

Newcastle's Zavvi store in happier times. Photograph by Mankind 2k

When I remarked a couple of weeks ago that Newcastle’s “Monument Mall would surely welcome the arrival of a strong anchor store” following the closure of Zavvi, a potential new branch of Barclays Bank was not exactly what I had envisaged.

Today’s Journal reports that “some members of Newcastle’s commercial property community have expressed dismay at the potential move”, and no wonder – the idea of the prime Northumberland Street site being lost to retail use is a crazy one.

Over the years, The Journal’s commercial property section has repeatedly cited the problem of big-name retailers who want to move to Newcastle not being able to find units of the size and quality that they require. This, indeed, has also been mentioned as the logic behind Eldon Square’s current redevelopment, where two-storey, modern units are being created. Against this backdrop, it certainly seems bizarre to take a 17,000 sq ft, three-storey unit out of the city’s retail equation.

It’s hard too to see how filling one of Monument Mall’s most prominent units with a bank will do very much to invigorate the rest of the mall. One of Zavvi’s strengths was having entrances/exits on all three shopping levels of Monument Mall, as well as to Northumberland Street, helping shoppers permeate throughout. It would seem unlikely, however, that Barclays would wish to keep so many entrances, or indeed even make public use of all three floors.

Even Northumberland Street – though in reasonably fine fettle, anchored as it is by the stalwarts of Fenwick, M&S, Bhs, Primark, Next and H&M – would surely benefit from something different to the banks, phone shops and coffee shops that have mushroomed along its length in recent years.

A separate issue is what would happen to Barclays’ existing city centre branches assuming, as The Journal notes, that any planning application to change the old Zavvi’s use from A1 (retailing) to A2 (financial services) was successful (something that is not guaranteed). While other banks have scaled back their city centre presence in recent years, Barclays still has four branches in relatively close proximity to each other – at the top end of Northumberland Street; on the corner of Percy Street and Gallowgate; in Grainger Street, next to Central Arcade; and the rebranded Woolwich opposite the old Odeon in Pilgrim Street (I don’t think I’ve missed any others). It seems highly unlikely that all of these would be retained in addition to the proposed new branch, but none are really in top-notch retail locations – perhaps part of the rationale for Barclays seeking a more central site.

If this were the case, Barclays’ move would mirror that of HSBC a few years ago, where several Newcastle city centre branches were closed and their operations consolidated into a new Grey Street flagship. The difference, though, is that HSBC’s move didn’t result in the loss of an existing retail site, given that the premises it moved into had previously housed branches of Pizza Hut and TSB.

As always, your thoughts and reactions are welcome. Most obviously, what retail name would you like to see moving into Newcastle’s old Zavvi store? Or, perhaps, are you excited at the prospect of a new shiny branch of Barclays?

Update: That’s neat! Impressed that Google has not only picked up this blog post within an hour of me publishing it, but that it shows up higher in the search results for ‘zavvi barclays newcastle’ than the Journal article that prompted it :)

Thank you to Mankind 2k for the use of his photograph of Newcastle’s old Zavvi store, which is © Copyright Mankind 2k and licensed for re-use under the Creative Commons Attribution 3.0 Unported Licence.