Clas Ohlson launches ‘Club Clas’ loyalty scheme in Sweden – with UK expected to follow

Graham Soult

Retail consultant, writer, blogger; helping retailers via CannyInsights.com and CannySites.com. Say hello on Twitter at @soult!

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2 Responses

  1. Greg says:

    Finnish Co-operative (S-Group) also operate in Russia and the Baltic states. If you have the Finnish loyalty card you earn bonus in the Baltic and Russian stores, restaurants and hotels.

  2. Simon Howard says:

    The only example of a multinational loyalty scheme I can think of is the Starbucks card – and only some aspects of that are multinational. It’s interesting that the payment aspect, which you might think would be the trickiest to implement given the different currency conversions, is one of the bits that does work.

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