Has Discount UK signed up for Newcastle’s old Clayton Street Woolies?

Former Woolworths, Newcastle (23 Aug 2011). Photograph by Graham Soult

Former Woolworths, Newcastle (23 Aug 2011)

It seems we might finally have an answer to all the work that’s been going on recently at the old Newcastle Woolworths at 73-79 Clayton Street (store #340) – though not really thanks to any clever detective work on my part.

Last month, work was taking place on site that seemed to involve air being noisily pumped out from large tubes on the ground floor (above); then, this month, similar tubes appeared out of the upper windows, while the ground-floor frontage was boarded off (below). When I walked past yesterday afternoon the door in the hoarding was open, and sticking my head through there was a very strong smell of paint or, possibly, new flooring. Unfortunately, however, the seemingly deserted interior was in darkness, so I couldn’t see very much at all.

Former Woolworths, Newcastle (17 Sep 2011). Photograph by Graham Soult

Former Woolworths, Newcastle (17 Sep 2011)

Fortunately, my fellow SkyscraperCity contributor, Al Reetson, had the wherewithal today to ask the on-site contractors whether the property had been let. As Al revealed this evening, they said yes, it had – to Poundworld, the single-price retailer that already has a small store in nearby Grainger Street.

Existing Poundworld, Grainger Street, Newcastle. Photograph by Graham Soult

Existing Poundworld, Grainger Street, Newcastle

Though Poundworld has snapped up a few ex-Woolies locations – such as the store I visited in West Ealing last year – I’m wondering whether the large Newcastle site might, in fact, become a branch of Poundworld’s recently launched multi-price fascia, Discount UK?

Discount UK (former Woolworths), Middlesbrough (4 May 2011). Photograph by Graham Soult

Discount UK (former Woolworths), Middlesbrough (4 May 2011)

Regular readers may well recall that Discount UK opened up in the old Woolworths in Middlesbrough’s Hillstreet shopping centre (#1200) back in April, which I blogged about at the time. As I noted then, I was quite impressed – Discount UK is a much more upmarket looking store than Poundworld itself, and the Middlesbrough shop is really nicely done out inside using a palette of black, white and pink.

The formula certainly seems to be working. Another ten or so stores have opened since Middlesbrough, bringing the total to 13, and a Guardian report a month ago suggested that a further 15 sites would be added to the chain – described by buying director Chris Edwards as a “modern multi-price format” that is intended to “step into [Woolworths’] shoes”.

Discount UK flyer (from Hillstreet website)

Discount UK flyer (from Hillstreet website)

Crucially, Poundworld typically requires a ground-floor sales area of between 4,000 and 12,000 sq ft for its eponymous stores, and when its 12,500 sq ft Nottingham store opened in August 2009 this was reported to be the chain’s largest store to date. In comparison, the old Clayton Street Woolies, at 16,293 sq ft, is a fair bit larger than Poundland would normally require – but similar, I suspect, to the size of the existing Discount UK in Middlesbrough.

Interestingly, my last paragraph in that May blog about the Middlesbrough store may yet prove to be unusually prescient:

“I hope the store does well, and encourages the chain to consider further North East sites. In Discount UK, it could be that we’ve finally found the perfect candidate for the still-vacant ex-Woolies in Newcastle city centre: a business whose presence would greatly improve the appearance of that part of Clayton Street, while still being a great fit with – and footfall driver for – the street’s value credentials.”

Four months on, I definitely stand by that earlier sentiment. Though Newcastle’s Woolies was undoubtedly tired and in desperate need of TLC, there’s no doubt that footfall in Clayton Street has suffered since the loss of its main anchor store nearly three years ago, on 27 December 2008.

The arrival of Discount UK – or even, if it turns out that way, the country’s hugest Poundworld – could be just what Clayton Street needs to get its retail mojo back.

Graham Soult

Retail consultant, writer, blogger; helping retailers via CannyInsights.com and CannySites.com. Say hello on Twitter at @soult!

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8 Responses

  1. Imogen says:

    DUK Newcastle opening 4th November 10am… all welcome and of course yourself….

  2. Chris Edwards says:

    We have a provisional opening date of November 11th.

  3. Chris Edwards says:

    I can confirm we have taken the unit & will open as Discount UK.

  4. Adam says:

    Interestingly, the Middlesbrough branch is smaller than the old Woolies used to be. It’s the same width but quite a bit shorter. They could easily re-jig the Newcastle store to make it a traditional Poundland size.

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