November opening for Jesmond Waitrose… in Grimsby
Map blooper stories are always good value, whether it’s because they’ve erased Wales or located Shrewsbury in the middle of a river. Now, potential John Lewis Partners in Lincolnshire may be disappointed to find that Waitrose is not, in fact, about to open a store on their doorstep.
The Partnership’s jobs site highlights upcoming Waitrose locations, including the store in the upmarket Newcastle suburb of Jesmond that is due to open in November. The 7,500 sq ft shop will be the North East’s fourth Waitrose (after Hexham, Eldon Square and Ponteland), but the first to open under the ‘Little Waitrose’ convenience banner.
However, it seems that not everyone at the Partnership is quite as clued up about the North East. According to the map, Jesmond has been shifted 116 miles down the coast, and is now somewhere near Grimsby in North East Lincolnshire.
I know Grimsby is a major centre for the food industry, but surely the idea is to transport produce from there to the Jesmond store, rather than the other way round?