Conversion of North Shields Netto to Asda set to begin

Notice at Netto North Shields (8 Aug 2011). Photograph by Graham Soult

Notice at Netto North Shields (8 Aug 2011)

I paid my first visit to an ex-Netto Asda Supermarket last weekend – more of which in the coming days – but meanwhile the process of converting 147 Netto sites by the end of November continues apace.

North Shields is one of the many Netto stores that’s been mentioned in the 60-plus-strong comments thread attached to one of my earliest posts about Asda’s acquisition of Netto, back in January. Passing by on Monday, I noticed that the store is now in the midst of a ‘Clearance Sale’, ahead of its closure as Netto on Saturday 20 August. After a two-and-a-half week makeover, it will then reopen, as an Asda Supermarket, on Wednesday 7 September.

Netto in North Shields (8 Aug 2011). Photograph by Graham Soult

Netto in North Shields (8 Aug 2011)

Back in June, the Chronicle newspaper ran an article under the headline “Supermarkets ‘are swamping North Shields’”, in response to one independent trader’s frustration over the growth of the big multiples in the area. While it’s true that North Shields has large Tesco and Morrisons stores on its outskirts, the town centre, to be fair, has been fairly poorly served to date.

Co-op in North Shields (8 Aug 2011). Photograph by Graham Soult

Co-op in North Shields (8 Aug 2011)

Alongside Netto in Saville Street, the town’s main thoroughfare of Bedford Street plays host to branches of Heron Foods, Iceland and a decent-sized Co-op. However, many shoppers seeking a better balance of range, quality and value seem to head across the Tyne to South Shields’ Asda or Morrisons, judging by the carrier bags that I spot every time I use the Shields Ferry.

Morrisons, South Shields (30 Apr 2011). Photograph by Graham Soult

Morrisons, South Shields (30 Apr 2011)

Of all the Netto sites that Asda has acquired, North Shields’ has the advantage of occupying a modern building with dedicated parking, yet in a very central location right opposite the town’s Beacon Shopping Centre. If the store’s conversion to Asda encourages more people to stay in North Shields for their weekly shop then that’s certainly something to be welcomed.

2 Responses to “Conversion of North Shields Netto to Asda set to begin”

  1. Soult's Retail View » A tale of three Tyneside ex-Woolies – Jarrow, North Shields and Wallsend said:

    Aug 12, 11 at 18:18

    [...] shops, convenience stores and empty units, as well as a couple of disused pubs. With a bit of luck, Asda’s new store on the current Netto site in Saville Street, barely 100 metres away, might help to build footfall in the vicinity and stem the current decline. [...]

  2. Soult's Retail View » From Netto to Asda – checking out the Gateshead store’s transformation said:

    Aug 17, 11 at 23:19

    [...] some communities on Tyneside – among them North Shields and Wallsend – still have to wait a little longer for their Netto stores to be turned into [...]

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