Poundstretcher expands with purchase of failed Alworths stores

Poundstretcher fascia, Camborne (20 Feb 2011). Photograph by Graham Soult

Poundstretcher fascia, Camborne (20 Feb 2011)

Amid the gloom of Alworths’ collapse into administration last month, it seems that there’s now some good news. Retail Week is reporting that Alworths’ variety store rival, Poundstretcher, has bought 15 of the failed chain’s 17 stores.

Only the Llandudno and Evesham Alworths stores miss out – Poundstretcher already has a presence in the Welsh resort, and has recently been advertising jobs at what will presumably be a new store in the Worcestershire town.

Closing down sale at Alworths in Llandudno (4 Mar 2011). Photograph by Dave Roberts

Closing down sale at Alworths in Llandudno (4 Mar 2011). Photograph by Dave Roberts

The outcome seems like a positive result, saving the majority of Alworths’ jobs, and preventing the reappearance of empty stores on the high streets concerned. Indeed, the purchase includes several Alworths stores that had actually already closed their doors in the last few weeks.

The widely used ‘son of Woolworths’ tag reflected Alworths’ name and business model, as well as the fact that most – though not all – of its stores were former Woolies sites. Several more recent openings, including Newark, Maidenhead and Alloa, took over premises vacated following the collapse of the fashion chain Ethel Austin.

For Poundstretcher, the deal adds to the collection of ex-Woolworths stores that it has acquired already, which stretch from Scotland (North Berwick, Edinburgh) to Cornwall (Camborne) and Northern Ireland.

Former Woolworths (now Poundstretcher), North Berwick (2 May 2010). Photograph by Graham Soult

Former Woolworths (now Poundstretcher), North Berwick (2 May 2010)

The fact remains, of course, that Poundstretcher is itself a lossmaking business. Back in July, I remarked that Poundstretcher’s parent company had racked up total pre-tax losses of more than £33m across the previous four years, and Retail Week has subsequently argued that the chain faces an “uphill struggle” to compete against “an impressive array of apparently more sophisticated and profitable value players.”

Former Woolworths (now Poundstretcher), Camborne (20 Feb 2011). Photograph by Graham Soult

Former Woolworths (now Poundstretcher), Camborne (20 Feb 2011)

Today, we can certainly celebrate the good news of Poundstretcher’s acquisition of Alworths. However, the really hard work will be Poundstretcher proving that its business model is still viable, relevant and – crucially – profitable.

Full list of Alworths stores acquired by Poundstretcher:

  • Alloa
  • Bellshill
  • Cosham
  • Cupar
  • Didcot
  • Forfar
  • Hertford
  • Maidenhead
  • Newark
  • Newhaven
  • New Milton
  • Swadlincote
  • Tiverton
  • Warminster
  • Wokingham.

12 Responses to “Poundstretcher expands with purchase of failed Alworths stores”

  1. Retrogadget said:

    May 05, 11 at 19:26

    I’m surprised at Poundstretcher taking on the ex Alworths store at Swadlincote as they already have a larger store directly opposite.

  2. Graham Soult said:

    May 05, 11 at 19:30

    Hmm, interesting! Guess we’ll have to watch and see what happens. I’m assuming that the Alworths stores will be rebranded, though it’s not entirely clear whether Poundstretcher has bought the Alworths brand as part of the package

  3. John Rogers said:

    May 06, 11 at 01:09

    Actually, Poundstretcher already have a branch on the same retail park that Woolworths had relocated to from Newark centre, which is, I suppose, between half and three quarters of a mile from the Alworths store.

    I can think of various possible explanations, but all of them would seem cynical or sarcastic. Having said that, with hindsight, most correct predictions these days seemed cynical or sarcastic at the time they were made.

  4. audrey carle said:

    May 11, 11 at 09:33

    i think its great news that poundstretchers has taken over alworths in forfar the nearest one to us is dundee its a great shop i wish them all the best cant wait for them to open. good luck

  5. Nick Weeks said:

    May 28, 11 at 14:56

    Although I have never been a fan of Poundtretcher i am really pleased that They bought Alworths and saved so many jobs.

    It’s a pity the stores could’nt have kept their own identities as it was the closest thing you could get to Woolies still being on the High street.

    How did Andy Latham get it so wrong when Alworths started off so well?

  6. Retrogadget said:

    Jun 02, 11 at 16:05

    Just returned from a visit to Swadlincote and Alworths has been converted to a Poundstretcher directly opposite an established larger Poundstretcher store. The smaller store now holds all the smaller lines such as food,drink and some household goods, whilst the other has DIY, garden and furnishings, so there is hardly any duplication in stock between the two.
    Interestingly the original Poundstretcher is based in a former Gateway store which for several years existed a few doors away from a former Fine Fare store which was converted to Gateway. So Swadlincote is no stranger to having two branches of the same chain in close proximity to each other in their main street.

  7. Soult's Retail View » Poundstretcher takes over Llandudno Alworths after all said:

    Jun 09, 11 at 09:51

    [...] Poundstretcher’s purchase of 15 failed Alworths stores was announced last month, the stores in Llandudno – which was briefly seized by bailiffs in [...]

  8. Soult's Retail View » Store closures loom as indie grocer Haldanes calls in administrators said:

    Jun 09, 11 at 17:35

    [...] Grocer ran an article about three newly launched independent retailers – Haldanes, Asco and Alworths, which between them were hoping to open some 180 stores within three or four years. The reality, of [...]

  9. Soult's Retail View » As Wellworths becomes Wellchester, Claire Robertson talks tweaking and expansion said:

    Sep 16, 11 at 16:09

    [...] of Woolies’ to be born – including Smallworths in Selsdon, Wee W in Stornaway, and the shortlived Alworths chain – while Chelmsford’s Faith girls were inspired to (briefly) reincarnate their collapsed [...]

  10. Soult's Retail View » Ledbury’s ‘son of Woolies’ – and a visual identity inspired by the past said:

    Oct 18, 11 at 15:42

    [...] but not the imagery – be it the blue and orange of Claire Robertson’s Wellworths, the purple of the now-defunct Alworths chain, or the black and yellow of the short-lived Well Worth It (no relation) in Wallsend – [...]

  11. Soult's Retail View » How Poundstretcher can learn a thing or two from its acquired UGO stores said:

    Feb 19, 12 at 20:23

    [...] UGO is Poundstretcher’s second retail good deed in recent months, having already acquired the bulk of the Alworths estate – following the collapse of the ’son-of-Woolworths’ chain – back in May [...]

  12. Soult's Retail View » From textured berber to veggie burgers: new uses for Devon’s old Woolworths said:

    Apr 10, 12 at 09:48

    [...] popped up before in the context of discussing its subsequent occupants, Poundstretcher and, before that, Alworths. Opened as Woolworths on 8 August 1930, the Tiverton store features a version of the distinctive [...]


Leave a Reply