Authentic Fossil, inauthentic Newcastle

Graham Soult

Retail consultant, writer, blogger; helping retailers via CannyInsights.com and CannySites.com. Say hello on Twitter at @soult!

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2 Responses

  1. Paul Gilligan says:

    I couldn’t agree more with you Graham and I think you are entirely right to pick up on these inaccuracies. It is pure spin as part of a branding and image exercise and will always cause offence to the ‘snubbed’ party.

    Some time ago I read that Molton Brown had relocated to a new headquarters somewhere in rural hertfordshire. When I investigated I found that they were actually in the old Elsenham Jam Factory in Elsenham which is in Essex. Their conceit is based upon their full postal address where their postal town is Bishops Stortford, which is in Hertfordshire (or at least part if the town is). Just because the sorting office from which their post is distributed is in Hertfordshire and their address rightly reflects that it doesn’t mean that they are in Hertfordshire.

    As an Essex boy I was massivley offended and now no longer buy their products.

    Elsenham Jam, you may be interested to know, is still sold but is now made in Wales… not sure how I feel about that!

  2. beth says:

    oh no, it drives me mad too. gateshead and newcastle are not the same place.

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