Comments on: Hollister’s fictitious brand story – does it matter?

By: Graham Soult

Graham Soult — Mon, 08 Mar 2010 20:53:40 +0000

That’s what I say, isn’t it? :)

Reece Blackhurst — Mon, 08 Mar 2010 20:44:52 +0000

This is OLD news.

Any half bright person could have read about this ages ago.

Tue, 19 Jan 2010 01:03:48 +0000

[...] recently blogged about Abercrombie & Fitch’s sister brand Hollister having Meadowhall and the Trafford [...]

Graham Soult — Thu, 19 Nov 2009 20:23:51 +0000

Thanks Rose – I’ve added On the Button to the blogroll too!

rose — Thu, 19 Nov 2009 20:15:15 +0000

there’s a great article on this story over at the a hundred monkeys naming & branding blog ‘on the button’ which you might enjoy. have a look: http://onthebutton.wordpress.com/2009/11/19/hollister/

Fri, 13 Nov 2009 22:14:05 +0000

[...] though, so there’s always scope (perish the thought) for Alworths to create a fictional, Hollister-style backstory to match its brand [...]