http://www.soultsretailview.co.uk/2009/07/27/wilkinsons-trial-rebranding-here-to-stay/ Blogging about shops, by North East retail consultant and analyst Graham Soult Thu, 09 Feb 2012 19:01:28 +0000 hourly 1 http://wordpress.org/?v=3.3.1 http://www.soultsretailview.co.uk/2009/07/27/wilkinsons-trial-rebranding-here-to-stay/comment-page-1/#comment-10906 Soult's Retail View » Good logo, bad logo – Gateshead’s revamped Wilkinson and Argos stores Tue, 15 Feb 2011 13:04:36 +0000 http://www.soultsretailview.co.uk/?p=104#comment-10906 [...] tired Wilkinson signs have been replaced by ones bearing the new, cleaner logo – previously blogged about in July 2009. As I argued then, I find the new, crisp logo a massive improvement on its rather old-fashioned [...] [...] tired Wilkinson signs have been replaced by ones bearing the new, cleaner logo – previously blogged about in July 2009. As I argued then, I find the new, crisp logo a massive improvement on its rather old-fashioned [...]

]]> http://www.soultsretailview.co.uk/2009/07/27/wilkinsons-trial-rebranding-here-to-stay/comment-page-1/#comment-3679 Dan Naylor Fri, 06 Aug 2010 00:34:00 +0000 http://www.soultsretailview.co.uk/?p=104#comment-3679 Just for your info. Wilkinson's new corporate image is being rolled out on a national basis. All new Wilkinson stores set to open will be in the new theme, with a further 80 of their existing stores being rebranded this year. The remaining sites in their property portfolio will be converted over the next 4 years. So it's goodbye to the old Wilko's and hello to the new, better Wilkinsons!! I follow their progress closely as I used to work for them and still hold them close to my heart.....sad I know but true!! Just for your info. Wilkinson’s new corporate image is being rolled out on a national basis. All new Wilkinson stores set to open will be in the new theme, with a further 80 of their existing stores being rebranded this year. The remaining sites in their property portfolio will be converted over the next 4 years. So it’s goodbye to the old Wilko’s and hello to the new, better Wilkinsons!! I follow their progress closely as I used to work for them and still hold them close to my heart…..sad I know but true!!

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